Alexander Barnett

Alexander Barnett Email and Phone Number

WW Head of End User Computing Specialists @ Amazon Web Services (AWS)
Kirkland, WA, US
Alexander Barnett's Location
Greater Seattle Area, United States
Alexander Barnett's Contact Details
About Alexander Barnett

I am a technology business leader with record of growing incubation offerings to global scale. I offer capabilities that include strategic planning, international go-to-market execution with a multi-segment focus, integrated sales and marketing global campaigns, complex alliance partnerships, negotiations and major contracts, channel development and strategic programs, brand strategy, research and economic modeling, and a focus that spans from client to cloud solutions. My leadership is grounded on principles which include customer value, innovation and creativity, high integrity collaboration, people development, inclusive and diverse organizational culture building, data driven insight, and a passion for delivering products and services that help consumers and businesses become more successful around the globe.

Alexander Barnett's Current Company Details
Amazon Web Services (AWS)

Amazon Web Services (Aws)

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WW Head of End User Computing Specialists
Kirkland, WA, US
Website:
aws.amazon.com
Employees:
142019
Alexander Barnett Work Experience Details
  • Amazon Web Services (Aws)
    Ww Head Of End User Computing Specialists
    Amazon Web Services (Aws)
    Kirkland, Wa, Us
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  • Amazon Web Services (Aws)
    Ww Head Migration Workloads Business Development/Gtm
    Amazon Web Services (Aws) Apr 2021 - Present
    Greater Seattle Area
    I lead the WW GTM Specialist/Business Development team that is working with our service, sales, solution architect and cross functional teams to accelerate customer adoption for infrastructure migration and modernization of commercial software on AWS, one of the company’s significant business lines through global strategy, solutions and go-to-market planning and implementation. Areas of our focus include driving strategic oversight of the go-to-market plan and execution to accelerate growth; develop new business models and routes to market; create new solutions to address customer needs and requirements; and win lighthouse customers.
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  • Amazon Web Services (Aws)
    Global Head Of Business Development, Aws End User Computing
    Amazon Web Services (Aws) May 2019 - Apr 2021
    Greater Seattle Area
    The Amazon End User Computing (EUC) portfolio enables AWS customers to deploy AWS cloud-based virtualized desktops, stream virtualized applications, provide secure access to internal websites, and access file storage and collaboration tools. I led and supported the team that developed and executed the go to market and business development strategy by working across our organization to implement key campaigns and growth initiatives to increase and accelerate the customer opportunity pipeline, increase adoption by engaging with prospects, partners, and key customers, and also developing new long-term strategic partnerships and business models in support of new segments and growth in key markets.
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  • Amazon Web Services
    Global Alliance Leader
    Amazon Web Services Mar 2016 - May 2019
    Greater Seattle Area
    Drove business growth for Amazon Web Services (AWS) and the portfolio of joint offerings with a major alliance ISV partner by managing strategic partner relationships across multiple work streams, developing new global programs and initiatives, developing and implementing channel strategy, owning business planning, field resource allocation, major multi-year contract negotiations, and driving execution among our global geographies to cultivate a growing and vibrant partner ecosystem that met customer requirements and helped grow the overall business.
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  • Microsoft
    Director, Oem Worldwide Partner And Channel Marketing
    Microsoft Jun 2014 - Mar 2016
    Redmond, Wa
    Drove global marketing and sales strategies which drove significant revenue and market share contribution to Microsoft by leading a marketing alliance on behalf of Microsoft with one of the world's largest and most integrated PC manufacturers and technology providers. Developed and executed solution selling campaigns which activated SMB and enterprise customer adoption across all markets, drove industry-specific solutions, and also increased market share in high-end consumer device offerings in both the U.S. and China.
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  • Microsoft
    Director Worldwide Oem Product Marketing
    Microsoft Nov 2011 - May 2014
    Redmond, Wa
    Led a high performance team of product marketing managers who deliver global go-to-market strategy and OEM partner co-marketing execution that drove revenue and market share across tablets/PCs, server, and software solutions. Drove and executed the company’s most significant product launches across the OEM partner ecosystem. Developed seasonal product co-marketing campaigns for holiday, spring and back-to-school selling seasons with vehicles including global advertising, digital marketing, events, retail, and direct channels.
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  • Microsoft
    Director Of Oem Global Account Marketing
    Microsoft Jul 2009 - Oct 2011
    Redmond, Wa
    Led the company’s joint marketing strategy and execution with the world’s third largest PC company. Drove marketing which contributed to overachievement of FY10 and FY11 revenue targets while directly increasing partner satisfaction by 143%. Unified engineering, sales, and marketing around differentiated product positioning and campaigns which led to increased revenue and growth and also influenced future product development. Campaign also won “Effie” advertising award. Recruited, developed and led a high-performing and award-winning international marketing organization with teams based in all regions including China, Asia Pacific, North and South America, Europe, Middle East and Africa whose mission was to drive business expansion through innovative joint strategies and programs.
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  • Microsoft
    Director Of Smb Cloud Services Marketing
    Microsoft Feb 2008 - Jun 2009
    Redmond, Wa
    Launched Microsoft Online Hosted Mail and SharePoint cloud services and drove field implementation, moving SMB sales organization from early incubation to global execution while also supporting 29% YOY revenue growth. Launched Online Services in SMB: drove the business case to the country sales teams and delivered the implementation model prescribing core field sales motions and compensation model. Supported 29% YOY revenue growth in partner hosting services by developing and executing a worldwide GTM integration plan.
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  • Secondspace
    Director Of Marketing
    Secondspace Jun 2007 - Nov 2007
    Developed and executed strategies to increase customer traffic, generate new sales leads, and build the company and product brands for an emerging consumer web platform services "startup" company.
  • Microsoft
    Director Of Product Marketing And Group Product Marketing Manager
    Microsoft Oct 2005 - Jun 2007
    Redmond, Wa
    Delivered global sales and marketing strategies and execution across 55 global subsidiary markets, contributing to double-digit revenue growth and exceeding budget in 2006 and 2007. Created and launched campaign to mobilize global subsidiaries and top system integrators around client and server offerings. Campaign contributed to revenues +18% YOY, with 26% growth in new business. Developed and launched SMB campaign which contributed to sales growth of +30%
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  • Microsoft Corporation
    Group Product Manager - Consumer Products
    Microsoft Corporation Apr 2004 - Oct 2005
    Redmond, Wa
    Created and drove Microsoft’s first-ever global consumer “GTM” for all Windows consumer products including 3 PC and 2 device product categories, helping to drive 2005 unit sales to +82% above budget and +5% increase of brand favorability. Strengthened differentiation of Windows products through new branding in marketing and product development. Led international cross functional team that delivered advertising, retail, web, events, PR, and partner co-marketing. Developed retail campaign including merchandising and sales programs to over 5000 retail outlets.
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  • Microsoft
    Marketing Manager, Ehome
    Microsoft Oct 2001 - Apr 2004
    Developed and executed comprehensive marketing campaigns for 2 international launches of Microsoft core home digital media product offering and helped drive sales to exceed budget. Created, implemented, and managed new consumer brand strategy, identity, positioning and messaging. Executed advertising campaign to build the brand and generate demand. Drove purchase through integrated channel marketing programs in over 3500 retail outlets worldwide.
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  • Seattle Central College
    Faculty Instructor, Economics
    Seattle Central College Aug 2001 - Mar 2002
    Greater Seattle Area
    Undergraduate instructor of microeconomics
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  • Leonhardt-Fitch
    Brand Strategy
    Leonhardt-Fitch Sep 2000 - Sep 2001
    Developed brand marketing strategies for clients that included Nissan Motors, Ltd. and the Microsoft Corporation.
  • Rei
    Merchandising And Store Management
    Rei Jan 1991 - Sep 2000
    Worked across various sales, store management and HQ merchandising leadership roles.Retail Specialty Shop Manager: Drove store opening, merchandising and floor sets, in-store promotions, retail staff training, and salesRetail Merchandising Inventory Analyst: Managed inventory to help drive over $30 million and over score gross margin by 3.9%Quality Assurance Analyst Ensured first and third party product quality by working with R&D, production, legal, and regulatory
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Alexander Barnett Skills

Product Marketing Go To Market Strategy Strategic Partnerships Product Management Marketing Strategy Strategy Saas Integrated Marketing Enterprise Software Multi Channel Marketing Marketing Partner Management Management Business Alliances Demand Generation Leadership Cloud Computing Competitive Analysis Product Development Business Strategy Positioning Program Management Digital Media Advertising Software As A Service Sales Enablement Sales Messaging Selling Strategic Alliances Analytics Channel Consumer Marketing Smb Brand Management

Alexander Barnett Education Details

Frequently Asked Questions about Alexander Barnett

What company does Alexander Barnett work for?

Alexander Barnett works for Amazon Web Services (Aws)

What is Alexander Barnett's role at the current company?

Alexander Barnett's current role is WW Head of End User Computing Specialists.

What is Alexander Barnett's email address?

Alexander Barnett's email address is ba****@****ail.com

What is Alexander Barnett's direct phone number?

Alexander Barnett's direct phone number is +120662*****

What schools did Alexander Barnett attend?

Alexander Barnett attended University Of Washington, Michael G. Foster School Of Business, University Of North Carolina At Chapel Hill, Broughton Hs.

What skills is Alexander Barnett known for?

Alexander Barnett has skills like Product Marketing, Go To Market Strategy, Strategic Partnerships, Product Management, Marketing Strategy, Strategy, Saas, Integrated Marketing, Enterprise Software, Multi Channel Marketing, Marketing, Partner Management.

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