Alex Beard Email & Phone Number

Responsible for all online activity, including:- Marketing spend and budget allocation.- Website development and project management.- Building new marketing channels to increase reach and revenue.- Website trading plan, merchandising and content.- Paid search and social advertising performance.- Feeding into the development of the underlying proposition of the business.

Birmingham, West Midlands, Gb

• Responsible for all online marketing activity across all digital channels, driving traffic to the website to hit budgets profitably and with a focus on CPA• Responsible for planning and controlling a £4m budget for all digital marketing initiatives• Managing PPC activity with our digital marketing agency, with a focus optimising Google Shopping campaigns and finding new paid search opportunities• Managing affiliate relationships to help drive promotional messaging and high converting traffic• Overseeing Social advertising campaigns, monetising the channel• Utilising video and display campaigns for brand awareness, prospecting and remarketing• Line manage the roles responsible for SEO, Email and Social channels• Exploring new avenues for traffic growth and developing internal processes to help take advantage of new marketing opportunities

Birmingham, West Midlands, Gb

Key accountabilities for this role include:• Strategically working to execute sales plans for the digital channels on a seasonal and quarterly basis, and at a more tactical daily basis• Taking ownership of day-to-day trade plan and promotions, reacting to performance signals, proposing new promotional solutions and fresh approaches• Working closely with the buying team to maximise multichannel sales and profit through joined up merchandising and trading plans, with a view to leading on site execution• Proactively identifying trading opportunities to improve and accelerate sales and profit performance• Optimising online product and category presentation, maximising sales potential including page merchandising and trading• Providing input to the buying team to aid the product buying process• Trend/sales analysis and forecasting• Working with the Creative, Content and Marketing teams to ensure effective product campaign co-ordination• Providing insight into product, market and competitor tactics• Continuously proposing, evaluating and overseeing trade changes to the digital channels to optimise short and long terms sales returns• Influencing key stakeholders through compelling insights and effective presentation of results

Birmingham, West Midlands, Gb

Key Accountabilities for this role include:• Responsible for the merchandising, trading, product content, stock management andmarketplace channels for the eCommerce arm of The Works• Actively trading to maximise profits and sales from high performing lines whilst managingpoor performing lines• Working with other key members of the eCommerce department (buying, marketing) toensure weekly sales targets are hit• Optimising site & channel activity, conversion rates & profitability by analysing traffic,content and sales data• Creating and managing a promotional calendar for site activity and executing plans• Using Google Analytics to better understand and react to customer interactions (such asadd to basket rates, conversion rates, page views etc.)• Minimising stock risk through analysis of product performance and taking appropriatecommercial decisions• Managing the Online Content Team, ensuring each team member is productive andworks towards set standards and KPIs• Working with team members to build and develop their skill sets to better assist with growth opportunities• Sales and warehouse forecasting to enable accurate resourcing

Birmingham, West Midlands, Gb

Key Accountabilities for this role include:• Supporting senior management in actively trading the website• Working to cross-sell & up-sell products through all appropriate opportunities• Managing projects to improve the customer journey and conversion rates on the website• Using data analysis to improve SEO surrounding product pages and category structure• Managing the inflow of stock (both new product and replenishment) to maximise sales,and efficiencies, whilst minimising stock risk• Helping to convert the website to a new platform (IBM Websphere)• Providing site performance analysis to the rest of the eCommerce team and the Board ofDirectors• Creating and optimising PPC campaigns

Stratford-Upon-Avon, England, Gb

Involved in:-Creating and formatting HTML email campaigns-Developing innovative concepts for online and offline marketing campaigns-Developing Marketing strategies and plans-Analysing campaigns and reporting results-Writing copy for campaigns and the Intellegentia website-Using the website's CMS to update content

Stratford-Upon-Avon, Warwickshire, Gb

Having joined FPS on their graduate development scheme, I went on to develop the company's product offering for a new project to supply Amazon.co.uk. This involved capturing product data, copy writing, developing promotions and PR, assisting in pricing strategy and in sales and stock forecasting.I also worked with an external agency to produce monthly marketing material, launched a very successful weekly promotion for telesales staff in branches throughout the UK and developed a new internal communication channel.

Birmingham, Gb

I was appointed at Daniel Hurd Associates to create and implement a marketing strategy to develop relationships with stakeholders with a view to winning new business. This included developing campaigns that used integrated marketing communications targeted at new and existing customers.

Issy-Les-Moulineaux, Île-De-France, Fr

My main role was to ensure my monthly individual targets were hit, whilst supporting store management and colleagues. I was also responsible for managing my store most Sundays and thus ensuring the staff were motivated and hit store targets.

Ba, Marketing Management

Education record

Education record