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With a comprehensive background spanning online merchandising, stock management, trading, digital marketing, and ecommerce finance, I bring a wealth of experience to all aspects of the businesses I work with. My expertise lies in executing successful trading strategies, crafting impactful marketing campaigns and managing ecommerce finances with precision.My track record showcases a proven ability to drive sales growth, enhance customer engagement, and maximise profitability in the competitive ecommerce landscape. I am adept at leveraging data analytics and market trends to make informed decisions that propel business success. With a keen eye for detail and a strategic mindset, I consistently deliver results that exceed expectations.
Aldo Shoes, Uk
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Head Of Digital Marketing And EcommerceAldo Shoes, Uk Apr 2024 - Present
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Head Of Digital Marketing & EcommerceBushell Investment Group (Aldo Shoes, Regis Salons & Supercuts) May 2022 - Apr 2024
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Head Of DigitalPoundshop.Com (Now Poundland) Jan 2021 - May 2022Responsible for all online activity, including:- Marketing spend and budget allocation.- Website development and project management.- Building new marketing channels to increase reach and revenue.- Website trading plan, merchandising and content.- Paid search and social advertising performance.- Feeding into the development of the underlying proposition of the business.
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Digital Performance Marketing ManagerThe Works Stores Ltd Feb 2018 - Jan 2021Birmingham, West Midlands, Gb• Responsible for all online marketing activity across all digital channels, driving traffic to the website to hit budgets profitably and with a focus on CPA• Responsible for planning and controlling a £4m budget for all digital marketing initiatives• Managing PPC activity with our digital marketing agency, with a focus optimising Google Shopping campaigns and finding new paid search opportunities• Managing affiliate relationships to help drive promotional messaging and high converting traffic• Overseeing Social advertising campaigns, monetising the channel• Utilising video and display campaigns for brand awareness, prospecting and remarketing• Line manage the roles responsible for SEO, Email and Social channels• Exploring new avenues for traffic growth and developing internal processes to help take advantage of new marketing opportunities -
Online Trading ManagerThe Works Stores Ltd May 2016 - Jan 2018Birmingham, West Midlands, GbKey accountabilities for this role include:• Strategically working to execute sales plans for the digital channels on a seasonal and quarterly basis, and at a more tactical daily basis• Taking ownership of day-to-day trade plan and promotions, reacting to performance signals, proposing new promotional solutions and fresh approaches• Working closely with the buying team to maximise multichannel sales and profit through joined up merchandising and trading plans, with a view to leading on site execution• Proactively identifying trading opportunities to improve and accelerate sales and profit performance• Optimising online product and category presentation, maximising sales potential including page merchandising and trading• Providing input to the buying team to aid the product buying process• Trend/sales analysis and forecasting• Working with the Creative, Content and Marketing teams to ensure effective product campaign co-ordination• Providing insight into product, market and competitor tactics• Continuously proposing, evaluating and overseeing trade changes to the digital channels to optimise short and long terms sales returns• Influencing key stakeholders through compelling insights and effective presentation of results
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Online Merchandising ManagerThe Works Stores Ltd Oct 2013 - Apr 2016Birmingham, West Midlands, GbKey Accountabilities for this role include:• Responsible for the merchandising, trading, product content, stock management andmarketplace channels for the eCommerce arm of The Works• Actively trading to maximise profits and sales from high performing lines whilst managingpoor performing lines• Working with other key members of the eCommerce department (buying, marketing) toensure weekly sales targets are hit• Optimising site & channel activity, conversion rates & profitability by analysing traffic,content and sales data• Creating and managing a promotional calendar for site activity and executing plans• Using Google Analytics to better understand and react to customer interactions (such asadd to basket rates, conversion rates, page views etc.)• Minimising stock risk through analysis of product performance and taking appropriatecommercial decisions• Managing the Online Content Team, ensuring each team member is productive andworks towards set standards and KPIs• Working with team members to build and develop their skill sets to better assist with growth opportunities• Sales and warehouse forecasting to enable accurate resourcing
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Ecommerce MerchandiserThe Works Stores Ltd Jan 2012 - Sep 2013Birmingham, West Midlands, GbKey Accountabilities for this role include:• Supporting senior management in actively trading the website• Working to cross-sell & up-sell products through all appropriate opportunities• Managing projects to improve the customer journey and conversion rates on the website• Using data analysis to improve SEO surrounding product pages and category structure• Managing the inflow of stock (both new product and replenishment) to maximise sales,and efficiencies, whilst minimising stock risk• Helping to convert the website to a new platform (IBM Websphere)• Providing site performance analysis to the rest of the eCommerce team and the Board ofDirectors• Creating and optimising PPC campaigns
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Sales And Marketing ExecutiveIntellegentia Aug 2011 - Dec 2011Stratford-Upon-Avon, England, GbInvolved in:-Creating and formatting HTML email campaigns-Developing innovative concepts for online and offline marketing campaigns-Developing Marketing strategies and plans-Analysing campaigns and reporting results-Writing copy for campaigns and the Intellegentia website-Using the website's CMS to update content -
Marketing ExecutiveFps Distribution Ltd May 2010 - Aug 2011Stratford-Upon-Avon, Warwickshire, GbHaving joined FPS on their graduate development scheme, I went on to develop the company's product offering for a new project to supply Amazon.co.uk. This involved capturing product data, copy writing, developing promotions and PR, assisting in pricing strategy and in sales and stock forecasting.I also worked with an external agency to produce monthly marketing material, launched a very successful weekly promotion for telesales staff in branches throughout the UK and developed a new internal communication channel. -
Marketing ExecutiveDaniel Hurd Associates Aug 2009 - May 2010Birmingham, GbI was appointed at Daniel Hurd Associates to create and implement a marketing strategy to develop relationships with stakeholders with a view to winning new business. This included developing campaigns that used integrated marketing communications targeted at new and existing customers. -
Sales AdvisorOrange Personal Communications Services Limited Oct 2007 - Mar 2010Issy-Les-Moulineaux, Île-De-France, FrMy main role was to ensure my monthly individual targets were hit, whilst supporting store management and colleagues. I was also responsible for managing my store most Sundays and thus ensuring the staff were motivated and hit store targets.
Alex Beard Skills
Alex Beard Education Details
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Coventry UniversityMarketing Management -
The Sixth Form College, Solihull
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Lode Heath Secondary School
Frequently Asked Questions about Alex Beard
What company does Alex Beard work for?
Alex Beard works for Aldo Shoes, Uk
What is Alex Beard's role at the current company?
Alex Beard's current role is Head Of Digital Marketing & eCommerce | ALDO Shoes, UK.
What is Alex Beard's email address?
Alex Beard's email address is al****@****l.co.uk
What is Alex Beard's direct phone number?
Alex Beard's direct phone number is 011 44 121 313*****
What schools did Alex Beard attend?
Alex Beard attended Coventry University, The Sixth Form College, Solihull, Lode Heath Secondary School.
What are some of Alex Beard's interests?
Alex Beard has interest in Politics, Science And Technology, Education, Arts And Culture.
What skills is Alex Beard known for?
Alex Beard has skills like Online Marketing, E Commerce, Marketing Strategy, Merchandising, Management, Marketing Communications, Marketing, Website Merchandising, Seo, Advertising, Google Analytics, Email Marketing.
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