Alexander Berger (Csm®, Cspo®)

Alexander Berger (Csm®, Cspo®) Email and Phone Number

Head of Digital Operations @ Omnicom Production
Alexander Berger (Csm®, Cspo®)'s Location
Redondo Beach, California, United States, United States
Alexander Berger (Csm®, Cspo®)'s Contact Details

Alexander Berger (Csm®, Cspo®) work email

Alexander Berger (Csm®, Cspo®) personal email

n/a
About Alexander Berger (Csm®, Cspo®)

Digital and technology executive with 25+ years of leadership experience in creative production automation, data-driven marketing, and pipeline optimization. I specialize in bridging the gap between technology and creative workflows to deliver scalable, impactful marketing solutions for global brands.As a hands-on expert in Dynamic Creative Optimization (DCO), I’ve architected and delivered large-scale, localized creative production pipelines using Google Campaign Manager and top-tier Creative Management Platforms (CMPs) like Smartly.io, Flashtalking, and Thunder.I also bring deep expertise in MarTech and AdTech implementation, leveraging platforms like Adobe Experience Platform, HubSpot Marketing Hub, and Salesforce Marketing Cloud to maximize ROI and streamline operations.With an MBA from USC, a Mathematics degree from UC Santa Cruz, and certifications as a Scrum Master and Product Owner, I am passionate about using data, automation, and agile strategies to optimize workflows, reimagine creative processes, and drive measurable results.For your convenience I have split my most recent 18 year employment into categorized details, so as to highlight skillsets and accomplishments inline with my aforementioned background.

Alexander Berger (Csm®, Cspo®)'s Current Company Details
Omnicom Production

Omnicom Production

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Head of Digital Operations
Alexander Berger (Csm®, Cspo®) Work Experience Details
  • Omnicom Production
    Head Of Digital Operations, Americas
    Omnicom Production Jul 2018 - Present
    STUDIO PRODUCTION LEADERSHIPDrove the studio's content creation processes toward scalability and optimization: end-to-end production workflows, data-driven automation, and cross-functional collaboration. Advanced automated and optimized content creation using bespoke scripted, CMP-leveraged and/or AI-powered tools.SKILLS & COMPETENCIES REQUIRED• AI and Machine Learning Integration in Content Production• Large-Scale Content Production and Automation• Multilingual Content Localization and Globalization• Cross-Functional Team Leadership and Mentorship• Scalable Production Pipelines for Audio, Video, Motion, and Static Media• Data-Driven Workflow Optimization and Cost ManagementKEY ACHIEVEMENTS• End-to-End Workflow Optimization: Automated production pipelines across audio, video, HTML, and static media, delivering a 10X increase in asset output for Amazon Music, processing over 10,000 assets weekly.• AI and Data Integration: Spearheaded the integration of machine learning-driven Dynamic Creative Optimization (DCO) processes, producing high-volume content variations that maximized creative efficiency for clients like Chevy.• Team Leadership: Led a diverse team of 70+ professionals, fostering a culture of excellence while scaling operations across multiple media platforms.• Cost Reduction and Efficiency: Reduced production costs by 30% through process automation and resource optimization, ensuring alignment with client and corporate goals. RESPONSIBILITIES:• Overseeing end-to-end technical production processes, ensuring high-quality, scalable solutions for global campaigns.• Managing budgets and resource allocation, with a focus on cost-effectiveness and maximizing ROI.• Leading team development, fostering a culture of innovation, and ensuring continuous improvement in production quality and speed.• Collaborating closely with creative, technical, and production teams to deliver seamless, AI-driven content experiences for global audiences.
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  • Omnicom Production
    Head Of Digital Operations, Americas
    Omnicom Production Jul 2007 - Present
    PRODUCTION OPERATIONSManaged creative and operational workflows within Global agency offices and departments. Scaled content workflows, and strategic implementations of AEM and Workfront. Optimized processes, built collaborative partnerships, and drove in-house team performance to meet Clients' marketing objectives efficiently and at scale.SKILLS & COMPETENCIES REQUIRED• Expertise in streamlining pre- and post-production workflows, optimizing video, HTML, and static media production pipelines.• Proficiency in implementing automation solutions for high-volume, multilingual content delivery (localization) using Dynamic Creative Optimization (DCO) and CMPs.• Skilled in coordinating cross-department teams, building high-performing teams, and aligning resources for efficient production.• Proven track record in reducing costs through automation and strategic resource management, ensuring optimal ROI.KEY ACHIEVEMENTS• Agency Performance & Optimization: Spearheaded the management of agency resources, ensuring high-quality, cost-effective production outputs for global clients.• Automated Production Workflows: Developed and implemented automated workflows for Amazon Music’s asset production, saving $50 per asset and delivering over 10,000 assets weekly.• Cost Reduction Initiatives: Reduced production costs by 30% over five years through process automation and improved resource utilization.RESPONSIBILITIES• Overseeing the entire content production process for video, print, and digital campaigns, ensuring scalable solutions aligned with client goals.• Coordinating the integration and optimization of Workfront and AEM tools for streamlined asset management.• Leadig a team of 70+ professionals, fostering collaboration and ensuring alignment with IT, marketing, and creative teams on Marcom initiatives.• Managing production budgets, resource allocation, and performance tracking to maximize cost-effectiveness and ROI.
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  • Omnicom Production
    Head Of Digital Operations, Americas
    Omnicom Production Jul 2007 - Present
    AGILE TECHNICAL PROJECT MANAGEMENTManaged multiple creative, technical, and operational workflows leveraging my expertise in Agile project management, technical oversight, and cross-functional collaboration.SKILLS & COMPETENCIES REQUIRED• Agile and waterfall methodologies, CI/CD implementation, Jira, Sprint/Scrum and Git-based version control. Some experience with package management systems.• Software design patterns, object-oriented programming, systems administration, Unix, Mac OS, networking basics, and expert MySQL.• Project documentation, technical evaluation, tactical project plans, post-project analysis, risk and issue management.• Cross-department coordination, stakeholder communication, team mentoring and development.• Strong understanding of multi-tiered web application stacks, front-end technology, database management, creative management platforms (CMPs), AdTech, MarTech and WebTech.KEY ACHIEVEMENTS• Team Leadership: Led and scaled a team of 70+, promoting a culture of innovation and operational excellence across various media platforms.• Cost Efficiency: Implemented process automation and resource optimization strategies, reducing production costs by 30% and maximizing ROI. RESPONSIBILITIES• Oversaw end-to-end technical production processes, delivering scalable, high-quality solutions for global campaigns.• Managed budgets and resources with a focus on cost-effectiveness and maximizing return on investment.• Led cross-functional team development, driving continuous improvement in speed and quality of production.• Collaborated with IT infrastructure, security, and creative teams to ensure alignment on technical and strategic objectives for Marcom content initiatives.
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  • Omnicom Production
    Head Of Digital Operations, Americas
    Omnicom Production Jul 2007 - Present
    PIPELINE AUTOMATIONCreated custom Python and JavaScripts to connect frontend applications with backend APIs, enabling dynamic content delivery, decreasing production timelines and reducing quality control.KEY ACHIEVEMENTS• Wrote an extendscript for Photoshop that adjusts compression quality by 1% increments, resetting the image to its original state before each new increment, ensuring each asset meets the exact max file size without exceeding it.• Wrote an extendscript for Photoshop and After Effects that prompts for locales and automates the duplication and renaming process of source US-EN content.• Wrote a extendscript for Photoshop that imports data from a CSV file, automatically finding and opening the correct locale folder, and updating the smart object or precomp. This automation eliminated human error and saved tens of thousands of production hours annually.• Wrote a script that prompts for “file sizes” and “horizontal vs. vertical layout.” The script arranges the Photoshop artboards at equal distances either horizontally or vertically.• Developed scripts for Maya to automate asset creation, modification, and versioning, reducing quality control issues and speeding up “Getting started” times for faster delivery. • Initiated the development of Custom User Interfaces for artists not familiar with Autodesk Maya or Adobe After Effects, allowing them to run scripts via a graphical UI and starting automation scripts for rendering processes.• Created scripts to streamline repetitive tasks for the CG team, including batch processing for renders, object exports, file format conversions, scene assembly, reference management, and cleanup.• For Amazon music, I automated the production of 10,000s of images, replacing all Photoshop layering and final asset export process with scripted production, allowing creative to focus exclusively on retouching and allowing the machine to handle.
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  • Lrn
    Educational Software Architect (Consultant)
    Lrn Dec 2006 - Jul 2007
    New York, Ny, Us
    Provided integral assistance in architecture of improved, content-managed suite of online educational tools, with goal of reducing development costs and accelerating production time. Built Flash-based, LMS modules for multimillion-dollar e-learning application to be sold to Fortune 100 client base. Liaised with content, software, and project/product management groups. Managed 2 personnel. Worked in conjunction with CFO/COO to generate business plan/model to capitalize on off-shoring development of LRN product offering.• Architected templates to facilitate easy mass-production of course pages with wide-ranging functionality, from drag and drop, branching, multiple choice, and full-screen video display to freeze video, decision point, and e-mail composition with custom-written effects. • Created tool used to navigate and preview newly compressed videos, view video compression settings, such as data rate, dimension, min quality, and frame rate, and input/submit reviewer notes and comments for each video. • Built set of Sorenson Spark compression settings for optimal high- and low-bandwidth streaming of Flash video into suite of e-learning course components.
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  • Schematic
    Director Of Client Services And New Business Development
    Schematic Dec 2005 - Dec 2006
    Los Angeles, Ca, Us
    Drove new business development and provided technical pre-sales support. Delivered technical and strategic insight into client management efforts to promote achievement of their business goals and product requirements. Cultivated alliances with Fortune 500 clients, providing critical thought leadership. Generated comprehensive proposals and spearheaded scoping efforts. Led capabilities presentations to qualified, prospective clients.
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  • Schematic
    Senior Solutions Architect
    Schematic Jun 2005 - Dec 2005
    Los Angeles, Ca, Us
    Created and implemented solutions for numerous critical clients and projects. Conducted technical assessments for individual engagement components. Developed application architectures. Performed cost/benefit analysis of each business need to determine best and most beneficial approach to satisfy those needs.• Hired to architect and develop client-side (Flash) and server-side (PHP/MySQL) application for international, multi-venue event (Live 8).• Flash application allowed users to add their voice to international list of more than 1 million and PHP/MySQL CMS allowed AOL administrators to sort/filter submissions to simplify viewing, editing, and removal of entries.• Re-architected unique version of MTV’s popular application, Overdrive, for utilization by Paramount Pictures digital sales team to allow for demonstration of ability to promote films online to investors.• Designed prototype for Intel’s new Viiv-enabled television to be presented at CES 2005.
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  • Aviation It, Llc
    Director Of Product Development (Consultant)
    Aviation It, Llc May 2004 - Jun 2005
    Contracted to conceptualize, architect, and deploy 2 complimentary, web-based aviation management systems. Developed featured products, including contact and document management; pilot, aircraft, flight log, and calendar/schedule reporting; and quoting and dispatch components. Results from engagement include having:• Yielded monthly revenue stream of up to $10K.• Increased certification time for each affiliation operation (charter company) through streamlining document and company information transfer between each company and their FAA-sponsored contact.• Optimized all aviation operations, from ground to air, and maintained regulatory-compliant operations.• Enabled remote access to critical operation data and documentation.
  • Institute For Creative Technologies (Ict)
    Project Manager/Client Liaison/Flash Architect (Vendor)
    Institute For Creative Technologies (Ict) May 2004 - May 2005
    Los Angeles, Ca, Us
    Drove communication among development group and creative group. Maintained collaboration between 2 independent vendors. Oversaw scripting of scenario timelines regarding delivery of creative assets as well as communication methods.• Completed and delivered prototype within challenging deadline by synergizing creative and development teams.• Converted all creative assets from cinematic production files to format native to product system.• Directed sale of proprietary product and yielded $1M+ in revenue per product, independently of original sponsored product, through creating generic version; multiple versions of product were provided to project sponsor.• Resolved major development issue that was threatening success of project by identifying acceptable conversion format of full-screen cinematic films for system.
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  • Mango Communications
    Pre-Sales Support/Site Architect & Lead Developer (Flash, Lamp)
    Mango Communications Sep 2003 - May 2004
    Designed and created customized enterprise data management solutions. Managed permitted site content. Administered user types and allocated respective permission assignments. Searched, accessed, and organized custom reports as well as user “contact us” submissions. Posted content on real-time basis. Coordinated site and legacy content. Facilitated member events and administrated related reservations. Monitored newsletter sign-ups.
  • Lionbridge
    Flash Software Architect/Technical Software Support (Vendor)
    Lionbridge Jan 2001 - May 2004
    Waltham, Massachusetts, Us
    Complete technical projects for various clients.• Architected system for creating dynamic Flash applications. • Achieved manageable loading and layout of all content, including text, Flash, .swf, video, audio, and image, from single XML file. • Executed generation and management of collapsible navigation system controlled by external XML file.• Developed Microsoft template for current and prospective e-learning applications, in addition to multiple web applications for Hewlett-Packard and other various clients. • Organized and externalized all textual content into XML format. • Saved millions in development expenses to convert single applications into multiple languages.• Developed localizable application for multiple HP Printer CD ROM Turorials.• Developed Geico's new employee skills test software.
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  • People I Know Communications
    Senior Flash Software Engineer
    People I Know Communications Jan 2001 - Dec 2001
    Spearheaded several development projects to expand product line and drive revenues. Managed and optimized developer performance. • Created online business card builder that could be inserted as signature card within e-mails; end-user contact information could be dynamic, managed easily, and updated automatically.• Developed interactive applications that could be integrated into and sent from online e-mail applications; interactive/static applications could be sent as embedded objects.
  • Multimedia Workshop
    Lead Training Instructor/Sales Manager
    Multimedia Workshop Jul 1997 - Dec 2000
    Conducted ongoing training courses. Delivered on-site training for companies and corporations nationwide. Authored, assessed, and implemented software training materials. Directed sales team tasked with selling in US and abroad. - Propelled revenue to $500/day per student and increased course registration by building custom training materials and extended courses.

Alexander Berger (Csm®, Cspo®) Skills

Entrepreneurship Actionscript Html Human Resources Digital Marketing Business Intelligence Agile Methodologies Mobile Devices Business Analysis Flash Analytics Strategy Management Mobile Applications Program Management Product Management Usability Testing Javascript Requirements Analysis Web Development Analysis Seo Crm Jquery Software Development New Business Development Mysql Interactive Marketing Java Leadership E Commerce Web Analytics Css Xml Client Presentation Account Management Interaction Design Project Management User Experience Design Information Architecture Sem Google Analytics Scrum Integrated Marketing Cms Product Development Digital Strategy Web Project Management Architecture User Interface Design

Alexander Berger (Csm®, Cspo®) Education Details

  • Usc Marshall School Of Business
    Usc Marshall School Of Business
    Technology Commercialization And Consumer/Product Marketing
  • University Of California, Santa Cruz
    University Of California, Santa Cruz
    Mathematics
  • University Of California, Santa Cruz
    University Of California, Santa Cruz
    Mathematics
  • University Of California, Santa Cruz
    University Of California, Santa Cruz
    Mathematics
  • University Of California, Santa Cruz
    University Of California, Santa Cruz
    Mathematics
  • Scrum Alliance
    Scrum Alliance
    Agile
  • Scrum Alliance
    Scrum Alliance
    Agile

Frequently Asked Questions about Alexander Berger (Csm®, Cspo®)

What company does Alexander Berger (Csm®, Cspo®) work for?

Alexander Berger (Csm®, Cspo®) works for Omnicom Production

What is Alexander Berger (Csm®, Cspo®)'s role at the current company?

Alexander Berger (Csm®, Cspo®)'s current role is Head of Digital Operations.

What is Alexander Berger (Csm®, Cspo®)'s email address?

Alexander Berger (Csm®, Cspo®)'s email address is al****@****ory.com

What is Alexander Berger (Csm®, Cspo®)'s direct phone number?

Alexander Berger (Csm®, Cspo®)'s direct phone number is +156262*****

What schools did Alexander Berger (Csm®, Cspo®) attend?

Alexander Berger (Csm®, Cspo®) attended Usc Marshall School Of Business, University Of California, Santa Cruz, University Of California, Santa Cruz, University Of California, Santa Cruz, University Of California, Santa Cruz, Scrum Alliance, Scrum Alliance.

What skills is Alexander Berger (Csm®, Cspo®) known for?

Alexander Berger (Csm®, Cspo®) has skills like Entrepreneurship, Actionscript, Html, Human Resources, Digital Marketing, Business Intelligence, Agile Methodologies, Mobile Devices, Business Analysis, Flash, Analytics, Strategy.

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