Tulpamancer is a brand and content consultancy specializing in complex B2B and technology organizations. As owner and creative director, I build effective brand strategies and content for mid-size and enterprise organizations.

Oversaw brand strategy and marketing efforts for this SaaS organization in the commercial transportation industry. Led a multidisciplinary team responsible for product marketing, public relations, events, social media, and content creation.* Developed and launched the organization's first-ever brand messaging platform, "Drive On", which was segmented to speak to a diverse audience of drivers, fleet management professionals, and government officials* Wrote winning nominations for major industry awards, including the Samsara Ecosystem Partner of the Year award for 2023* Led product launch marketing strategy, from public relations to content development to messaging development* Led social media strategy, leading to more than 2.9M engagements with the brand across owned and paid channels and 50% follower growth across channels in 12 months* Managed $500,000 omnichannel brand marketing budget, including social media, influencer, and trade show marketing that contributed to revenue growth exceeding annual targets* Led brand merger between parent company and Drivewyze

Provided end-to-end video production services, with a focus on social justice- and equity-based non-profits. Clients have included Junior Achievement, The Immigrant Legal Advocacy Project, Prosperity Maine, and the Commission for Community Service (AmeriCorps.)

Led five-person employer brand, multimedia production, and channel strategy team. We told the stories that attracted and retained top talent for this S&P 500 firm.* Led marketing strategy for recruitment marketing channels, both paid and owned. Resulted in a 23% increase in completed job applications, more than 2M organic impressions per year, and more than 2,000 filled positions annually.* Developed and owned IDEXX’s first global EVP and employer brand.* Developed multimedia content reinforcing EVP, including video and motion graphics, by way of an in-house agency model.* Rebuilt and launched corporate intranet, migrating from on-premise to the cloud. The platform sees more than a million sessions per quarter, with an NPS of 7.2.

Led creative and employer brand strategy on the Talent Marketing and Communications team. Brought an authentic, documentary-style approach to video-first talent marketing efforts.* Developed content strategy that helped increase careers site visits 76% in 2019. * Launched IDEXX's first employer value proposition and employer brand.

Led digital content production and strategy in partnership with corporate creative director. We helped build WEX's reputation as a leader in the fintech space.* Grew social media following from 23,000 to 30,000 followers.* Organized and executed global employee awards ceremony, reaching 2,600 employees across North America, South America, Europe, and ANZ.

Led video and motion graphic, graphic design, and photography projects and performed competitive analysis through social media monitoring software.* Brought video production in-house, saving >$150,000/year in production costs. * Executed three-camera talk show concept to increase CEO visibility and build connection in the organization.

Led video and motion graphic projects, executed graphic design for both digital and print media, photographed corporate events, and performed competitive analysis through social media monitoring software.

Created individualized multimedia and art projects with at-risk youth, managed social media & PR for the REAL School and its AmeriCorps program, and documented projects through photography and video.

Facilitated documentary film-based Service Learning projects with at-risk youth in southern Maine, wrote and secured grant proposals to bolster these activities, and taught English literacy to students grades 7-12.