Alex Blough Email & Phone Number

Los Angeles, CA, US

Marina Del Rey, California, US

• Identify paid media insights & trends across FB, IG, Snap, Youtube, and Tik Tok
• Leverage insights to script conversion-optimized video ads (multimedia)
• Source UGC and content partnerships
• Shower twice daily with Dr. Squatch Cold Process Soap For Men

Marina Del Rey, California, US

• Identify paid media insights & trends across FB, IG, Snap, Youtube, and Tik Tok
• Leverage insights to script conversion-optimized video ads (multimedia)
• Source UGC and content partnerships
• Shower twice daily with Dr. Squatch Cold Process Soap For Men

• In charge of developing full-funnel creative strategy, producing, and approving all advertising creatives + ad copy for each of our clients (between 3-5) in an agile environment:
• Responsible for deeply understanding the people who comprise our clients’ markets to provide them with correct messaging depending on their level of awareness
• Direct workflow and provide resources + creative direction and leadership for a team of 2 in-house content producers & a large freelancer network
• Collaborate with Media Buyers & Product teams to monitor performance metrics (i.e., ROAS, Purchases, CPP, CAC, CTR, and CPM) to make rapiddecisions such as iterating on top-performing creatives, while turning off.
• Increased agency’s annual revenue by 20% in 6 months by winning the agency’s 2 largest clients, nurturing relationships with them built on trust,and establishing the agency’s email marketing package
• Consistently strengthen our clients’ bottom line through increasing their advertising ROAS to cold traffic by factors ranging from 2x - 4.5x, andgenerating significant incremental revenues via automated email sequences

Los Angeles, California, US

• Responsible for establishing the conceptual vision of the product: “Postmates for gaining access to influencers and celebrities”
• Built 127 wireframes on AdobeXD, hired freelance designers as needed, and prototyped all UX flows
• Prepared key fundraising materials, resulting in an additional $1MM investment from current partners
• Conducted extensive market research, validating the income-generating potential for social media influencers via their super-fans
• Spearheaded the company’s search for a Director of Product Management in collaboration with the Engineering team & CEO, leading to a successful hire within six weeks
• Implemented a 4-step interview process, including the creation of a case study given to all candidates who advanced to the final round

Los Angeles, CA, US

• Contracted by a national media agency to architect an experiential marketing platform for Grupo Modelo:
• Pitched a scalable experiential marketing platform to Grupo Modelo, winning a $200,000 contract against 9 competing agencies
• Led the development of the platform, delivering a 220-page strategy + execution manual to the client within 8 weeks
• Served as the client's point of contact while managing a team of 3 direct reports
• Collaborated with rendering artists to design detailed 3d renderings for all event spaces + major assets
• Presented final plan to Anheuser Busch In-Bev marketing executives, generating additional work with another portfolio brand (Pacifico)

Chicago, Illinois, US

• Responsible for Corporate Marketing & Sales Enablement:
• Responsible for allocating a $1 Million corporate marketing budget and content marketing strategy
• Created a suite of sales enablement tools, contributing to over $750,000 in incremental revenue generated in its first month of use
• Supported company’s go-to-market, by collaborating with the Product and Account Management team to build out contextual segments

• Achieved 275% year-over-year depletions volume growth
• Responsible for managing a $2.4 million budget and indentifying partnerships that generate demand via content production, events (sponsorships), digital media (paid), and influencer marketing
• Analyzed extensive amounts of market, consumer, and brand data sourced from Nielsen, IRI, IWSR, VIP, and ad hoc sources leading to an overhauled Brand Communication Strategy that targeted a mindest: “Those who dare to.
• Assumed responsibility of e-commerce merchandise strategy, growing merchandise sales by 400% in FY18
• Led cross-functional streamline of the company’s creative process (from brief to approvals), by implementing a transparent and collaborative web-based workflow app, replacing an email and paper approval system
• Championed email marketing, growing company newsletter from 0 to 70,000 subscribers

• Responsible for creating and managing a company-wide activities calendar consisting of all marketing initiatives and key integrations with other departments
• Supported regional events strategy development & managed execution for 100+ brand-sponsored events
• Collaborated with Finance team, leading departmental budget reconciliations for all regional events
• Realized $75,000 annual cost savings from implementing and enforcing a democratic product samples tracking system
• Hired, trained, and managed external staff for all regional events
• Trained three Executive Coordinators and two Interns

• Responsible for project managing all initiatives involving the company's Founder & CEO:
• Managed CEO’s dynamic calendar and correspondence
• Coordinated communications, follow up, and deliverable follow through with over 50 potentialinvestors resulting in a successful Series B funding round (largest in company history)
• Constructed complex travel arrangements for internal executives and external partners, reducingcompany travel expenses by 10%
• Interfaced daily with a vast range of people including C-Suite executives and A-list talent
• Analyzed, forecasted, and reported CEO's Travel & Entertainment budget

Bachelor'S Of Arts, Business

High School