Alexander Bart Email & Phone Number

London, England, Gb

Brighton, Ma, Us

HBR Analytic ServicesWe are an independent commercial research unit within HBR, conducting research and comparative analysis on important management challenges and emerging business opportunitiesI am the Director for Research based in Europe. Working on both regional and global research.Helping B2B Marketers and Communications teams reach the C-Suite with the right message at the right time in the right environment.- Lead for HBR-Analytic Services (HBR's thought leadership output) in Europe & India - Custom content- Sponsored Webinar & Events- Display - Podcast placements & sponsorships- Lead generation- Print

London, Gb

- Business Development across: Consumer Electronics, Toys and Fashion- Offering clients Shopper Insights and Content Syndication programmes to pull their existing brand content and push it out to our Global Retailer Network

Plano, Texas, Us

- Powering Mobile and Digital INSIGHT solutions to clients, via our best in class permission based big data collection and reporting - Leading the market in ad effectiveness- Validating and evaluating campaigns in real time- Multi Device reporting

London, Gb

Project Consultant (Jan 2014-Nov 2014)Change management and cross departmental strategy implementation. Led the tablet ad strategy at Time inc UK: Sales, Production, Analytics & Finance. Achieved Board buy in for strategy.Analysed and produced the sales strategy for rate card to clients and agencies.Trained 100+ sales staff how to sell tablet in the market.Selected the PSL for tablet creative media suppliers.Cost of sales and P&L analysis.Key Account Manager (Jul 2013-Dec 2013)Leading tablet ad strategy across the business.Key Accounts across the portfolio (print, digital, social, tablet, mobile) for Unilever and Reckitt Benckiser.Led incremental sales through overarching partnerships.

London, Gb

Partnerships/ promotions for host of clients using Top Trumps and Hasbro brands such as MonopolyDepartment Sales P&L responsibilityPhysical & Digital

Canary Wharf, London, Gb

Agency groups included Mediabrands and Aegis as well as John Aylings, TMW, Media Shop, BBVS and RappOversaw whole supermarket grocery category, primarily Asda (Carat), Tesco (Initiative), Morrisons (MEC) and Sainsburys (PHD). Negotiated contracts, increased market share and revenues. Included responsibility for: Aldi, Lidl, Co-op, Iceland and M&S. Doubled the big 4 grocery patch from from 2008 to 2009. 10 million to 20 million revenueRevenue forecasting and planningTeam management

London, England, Gb

Managed Rolex, ITV plc and Lenovo press accounts.Rolex - high AB coverage and frequency target audience for quality press and magazine campaigns including press partner sponsored supplements for Ryder Cup and Wimbledon Tennis with Times and TelegraphITV - developing barter and contra deals. Annual ABC1 high coverage and frequency and cover site magazine campaign, launched ITV.com and supported all key programmes such as Belle de jour and X factorLenovo - lead their successful trade media plan as well as supporting high end products in the city press

Multi media planning and buying for TGI Fridays, LG Mobiles, Ceuta Healthcare, Wood for good, British Egg Industry Council and Columbus Eggs. Across TV, press, radio, outdoor and digital including sponsorships and display advertising

Chicago, Il, Us

Clients: COI campaigns: FRANK, Army, TA, Police, SMEs

London, Gb

Clients: WWF, CITB, Shell

Distinction - Diploma, Copywriting Course Qls Level 4

Core Economics For Managers, Financial Accounting, Business Analytics

Market Research Certificate

2.1 Ba (Hons), Business Administration (Marketing)

Education record