Alex Cooper, Cae, Pmp Email & Phone Number

Silver Spring, Maryland

Conducted in-depth analysis of the trade association’s communications, marketing & sales processes and offered solutions to accelerate growth• Clarified brand positioning & marketing strategy to better communicate value proposition• Implemented systematic sales process including lead warming, identifying hot prospects, nurturing relationships and closing sales• Reviewed communications platforms and edited marketing collateral• Provided guidance on committee development

Columbia, Maryland

Trade association serving restaurants and foodservice professionals in the state of Maryland.• Led high-performing team that delivered exceptional member programs, communications and events.• Chief creative director, brand manager & content editor• Responsible for key revenue centers including membership, event sponsorship and corporate-level partnership packages.• Budgeted, planned and executed marketing strategies to grow membership and improve retention• Nearly doubled new member sales year-over-over, increased renewals by aggressively targeting lapsed accounts• Grew partner relationships, strengthened partnerships between many different stakeholders (members, staff, board of directors, corporate partners, elected officials, and volunteers)• Oversaw signature association events including Taste of Maryland Legislative Reception and Stars of the Industry Awards Gala

Rockville, Maryland

12,000+ individual member professional association serving regulatory staff at pharmaceutical, medical device, and biotech companies as well as global health agencies.• Led membership team and served as key representative of the association to clients• Leveraged business relationships to expand Enterprise (company-wide) membership program from 1 to 23+ participating companies• Led successful “multiple touch” marketing campaigns that integrated mail, email, online ads, and telemarketing• Developed member data analytics and proposed policy changes that were regularly presented to executive staff and board• Managed staff of 2 employees

12,000+ individual member professional association serving regulatory staff at pharmaceutical, medical device, and biotech companies as well as global health agencies.• Managed 20+ corporate accounts, up-sold products and services, grew accounts • Worked directly with IT staff to restructure database and build accurate membership reports• Developed automated engagement process to increase utilization and grow renewals• Mined database for upsell opportunities

Professional association serving forensic nurses, advocates, and law enforcement• Managed all communications, marketing and membership development activities• Developed marketing plans and strategic communications• Managed corporate accounts, processed orders, generated reports to CEO• Directed the launch of new association website, wrote web copy, sold online ads• Managed all social media accounts and RSS news feed• Designed E-Newsletter, collateral marketing materials, and online member center• Managed database, processed memberships, generated reports to CEO

400 member trade association supporting business development through advocacy, marketing programs, and networking events• Developed annual marketing budget/strategy and consistently surpass membership goals• Contributed to 30% membership growth and 57% total revenue growth in 2 1/2 years• Built communications system linking database, website, blog and social media network• Write press releases, web copy, membership materials, and seasonal newsletter.• Directed website development, banner ad sales, analytics, and web 2.0 applications• Secured sponsors for annual fund-raiser, assisted with event planning, and managed interns• Attended public hearings and city advisory committees in support of business development

• Recruited and trained campaign staff• Developed field operations strategy• Led door-to-door canvass teams and fund raising activities

English

Education record