Alex Cooper, Cae, Pmp Email & Phone Number

Silver Spring, Maryland

• Conducted in-depth analysis of the trade association’s communications, marketing & sales processes and offered solutions to accelerate growth
• Clarified brand positioning & marketing strategy to better communicate value proposition
• Implemented systematic sales process including lead warming, identifying hot prospects, nurturing relationships and closing sales
• Reviewed communications platforms and edited marketing collateral
• Provided guidance on committee development

Columbia, Maryland

• Trade association serving restaurants and foodservice professionals in the state of Maryland.
• Led high-performing team that delivered exceptional member programs, communications and events.
• Chief creative director, brand manager & content editor
• Responsible for key revenue centers including membership, event sponsorship and corporate-level partnership packages.
• Budgeted, planned and executed marketing strategies to grow membership and improve retention
• Nearly doubled new member sales year-over-over, increased renewals by aggressively targeting lapsed accounts

Rockville, Maryland

• 12,000+ individual member professional association serving regulatory staff at pharmaceutical, medical device, and biotech companies as well as global health agencies.
• Led membership team and served as key representative of the association to clients
• Leveraged business relationships to expand Enterprise (company-wide) membership program from 1 to 23+ participating companies
• Led successful “multiple touch” marketing campaigns that integrated mail, email, online ads, and telemarketing
• Developed member data analytics and proposed policy changes that were regularly presented to executive staff and board
• Managed staff of 2 employees

• 12,000+ individual member professional association serving regulatory staff at pharmaceutical, medical device, and biotech companies as well as global health agencies.
• Managed 20+ corporate accounts, up-sold products and services, grew accounts
• Worked directly with IT staff to restructure database and build accurate membership reports
• Developed automated engagement process to increase utilization and grow renewals
• Mined database for upsell opportunities

• Professional association serving forensic nurses, advocates, and law enforcement
• Managed all communications, marketing and membership development activities
• Developed marketing plans and strategic communications
• Managed corporate accounts, processed orders, generated reports to CEO
• Directed the launch of new association website, wrote web copy, sold online ads
• Managed all social media accounts and RSS news feed

• 400 member trade association supporting business development through advocacy, marketing programs, and networking events
• Developed annual marketing budget/strategy and consistently surpass membership goals
• Contributed to 30% membership growth and 57% total revenue growth in 2 1/2 years
• Built communications system linking database, website, blog and social media network
• Write press releases, web copy, membership materials, and seasonal newsletter.
• Directed website development, banner ad sales, analytics, and web 2.0 applications

• Recruited and trained campaign staff
• Developed field operations strategy
• Led door-to-door canvass teams and fund raising activities

English

Education record