• Scaled the Content department from 1 to 24 (2,300% increase), building a high-performing unit across content, editorial, UX and localisation.• Masterminded Bolt's organic acquisition strategy (SEO), driving significant growth in organic traffic and lead generation.• Devised and led the implementation of Bolt's content strategy for all products (ride-hailing, rentals, delivery, B2B), optimising product copy, UX, and omnichannel campaigns.• Developed Bolt's tone of voice and brand messaging, ensuring consistency across all touchpoints (D2C, B2B, B2B2C).• Built and rapidly scaled the localisation programme, optimising Bolt's product and marketing content in 45+ languages — while maintaining brand integrity.• Created Bolt's brand book and style guide, defining visual identity and editorial standards and managing governance thereof.

An independent strategic brand and content marketing agency. Helping brands stand out since 2014.• Copy — Native English copywriting for all mediums (web, comms, blog, social, ads, PR)• Brand — Brand positioning, style guide/tone of voice creation. Native English copy review and editing.• SEO — on-page/technical auditing. Site structure mapping. Content auditing. Keyword research. Topic clustering. Content ideation and editorial planning• Localisation — Strategic programme management, AI optimisation, and QA