Alexander De Luna Email & Phone Number

New York, Ny, Us

San Francisco, California, Us

San Francisco, California, Us

Los Angeles, California, Us

New York, Ny, Us

Berlin, Berlin, De

Berlin, Berlin, De

Berlin, Berlin, De

New York, Ny, Us

New York, Ny, Us

• Clients: Goya, BMW, Merck, Condé Nast, ConvaTec, The New Yorker, Time Warner Cable, USGA, and Vibia.• Managed the conceptual ideation and execution of programmatic, digital, and integrated marketing campaigns for 8 clients with an average monthly media spend of $450k MoM, that resulted in efficient spending through all clients and increased impression and conversion shares.• Developed and executed top of the line sales and marketing funnels to assist in promotions and digital campaigns.• Prepared and executed CPG go-to-market strategies in order to increase customer growth and awareness for their new branding campaigns for all digital channels to scale omnichannel growth for Goya Foods. • Created brand loyalty programs to increase customer retention, that increased conversion goals 20% MoM.

New York, Us

• Managed a team of 5 marketers that spearheaded all digital projects from conception to execution and worked cross-functionally to manage all projects, teams, and initiatives in parallel.• Partnered with venture and tech firms to expand our reach and increase our market share through industry events and live broadcasted panels.• Managed our digital agencies to create all programmatic media content for all communication channels that grossed $50M.• Launched marketing executions that fostered new follower growth by 70% MoM while increasing engagement by 200% within the first year.

Beverly Hills, Ca, Us

• Managed creative agencies to develop marketing executions to lift sales by $5M to $15M in the first year. • Integrated Salesforce and Pardot to improve customer/sales efficiency as well as marketing retention programs. • Served as a lead for category and market trends and business performance for the real estate industry to share with key stakeholders. • Managed digital agencies to executed tactical, programmatic and CRM campaigns, that contributed to $100M in sales.• Leveraged emerging market trends to present systematic strategies for all digital outlets to increase traffic and performance metrics by 20% MoM.• Cross collaborated with brands to host industry events, social and digital campaigns that amounted to an average of $15M in sales.

El Segundo, California, Us

• Spearheaded cross-branded campaigns with luxury retailers, launching 7 new products totaling $24M net revenue in their first-year launch• Headed GTM strategies that included product sell into customers, supply chain forecasting, and pricing forecasting.• Customer sell strategy inclusive of end cap displays, customer specific marketing that included: e-commerce, QVC, Costco and luxury department stores. • Managed digital and creative agencies to conceptualize and launch programmatic campaigns across all channels using leveraging DSP tools to optimize and increase stakeholder KPIs.• Managed the execution of evergreen content for 12 key accounts to ensure customer acquisition for all products.• Analyzed Nielsen and POS data to develop recommendations towards an average 10% lift in dollar sales.• Created brand loyalty programs to increase customer retention that drove e-commerce sales by 30% MoM

Ba, Economics, Political Science

Professional Graduate, Product Marketing

Professional Graduate, Growth Series