Creative Director
CurrentAs a Creative Director - collaborated with luxury and hospitality clients to craft branding strategies, led the development of scalable design systems, and strengthened the company's digital presence.• Collaborating with luxury and hospitality clients, including Estee Lauder, AVEDA, and The Peninsula Hotel Group, to craft in-progress branding and UX strategies that align with market goals and enhance engagement.• Leading the development of scalable workflows and design systems to deliver cohesive multi-platform solutions, ensuring alignment with both client objectives and ei1's overarching creative vision.• Strengthening ei1's digital presence as a living, organic portfolio that dynamically showcases client success stories and the company’s design, engineering, and creative capabilities—reinforcing the symbiotic relationship between architecting client solutions and elevating the company brand.