As a Creative Director - collaborated with luxury and hospitality clients to craft branding strategies, led the development of scalable design systems, and strengthened the company's digital presence.• Collaborating with luxury and hospitality clients, including Estee Lauder, AVEDA, and The Peninsula Hotel Group, to craft in-progress branding and UX strategies that align with market goals and enhance engagement.• Leading the development of scalable workflows and design systems to deliver cohesive multi-platform solutions, ensuring alignment with both client objectives and ei1's overarching creative vision.• Strengthening ei1's digital presence as a living, organic portfolio that dynamically showcases client success stories and the company’s design, engineering, and creative capabilities—reinforcing the symbiotic relationship between architecting client solutions and elevating the company brand.

• Tailored 100+ high-impact, multi-channel campaigns for premier clients resulting in 20% client retention growth.• Built and led a nationwide team, cutting delivery timelines by 30% and maintaining brand consistency.• Provided strategic brand consulting, contributing to a 25% average engagement increase through refined UX/UI design.

• Spearheaded a multi-platform UX/UI strategy to create cohesive design standards across digital properties, collaborating with product managers to unify design processes across 3 banking divisions.• Developed a UX/UI toolkit of standardized, reusable design components, reducing project redundancies and improving team productivity by 20%.• Directed the redesign of customer-facing portals to enhance accessibility and user flow, recognized with two AFTA Awards for elevating usability in financial services.

• Developed brand standards for private-label products, accelerating market entry by 15%.• Led eco-conscious design initiatives, achieving 20% cost savings through sustainable packaging.• Managed cross-functional teams for product launches, elevating product visibility across key markets.

• Crafted multi-platform visual content for Time Inc.’s publications, enhancing brand presence by 15%.• Collaborated with editorial teams to optimize user journey and align content with brand objectives.• Conducted user-centric testing to refine digital experiences and boost user satisfaction.

• Designed wireframes, interactive prototypes, and user flows for Quidsi’s e-commerce brands to enhance the customer journey.• Collaborated with marketing teams to produce design assets that increased brand alignment and drove engagement.• Partnered with developers to ensure a seamless design-to-development process for online retail experiences.new

• Developed web page templates and style guides for a multi-store eCommerce site refresh, enhancing usability and brand alignment.• Collaborated with marketing and product teams to ensure cohesive brand representation and UX/UI standards.• Became the design lead on all fronts, design, development cohesion, project management.

• Directed visual merchandising, website builds, and franchise launches at Aveda, ensuring cohesive brand representation and enhanced customer engagement.• Developed luxury-focused branding solutions at Peninsula Hotel Group, aligning with the upscale, global identity of the brand.• Crafted tailored, user-centered solutions for Lowe’s, Ritz, Trump Group, and Peninsula Hotel, strengthening brand engagement and customer loyalty.

• Developed digital and print assets for Scholastic’s educational programs to boost engagement with visually compelling designs.• Aligned designs with Scholastic’s educational standards to enhance interactive learning experiences.• Collaborated with cross-functional teams to ensure seamless execution of design projects.

• Led client and sales partnerships to bring in new business, meeting company goals for efficient and beautiful website design.• Transitioned from contract work to full-time Creative Director at Heavenspa in New York, United States.

• Created visually appealing store sets for flagship, concept, and chain stores within strict timelines and budgets.• Pitched and displayed approved items to team members for cohesive and attractive displays.• Coordinated with production team for seamless execution of scaled directories to full-size graphics.

• Led design team for nationally recognized holiday electrical manufacturing company with licenses with Stanley, Westinghouse and Goodyear.• Managed staff of 3D, packaging, print, web designers, freelancers, and interns.•Reduced production costs by an outstanding 32% during economic challenges throughstrategic budget and resource management.

• Directed marketing materials, public relation events, fashion shows, and photo shoots with names such as Ruven Afanador.• Managed budgets, sourcing, and production of four annual look books.• Produced and managed runway shows for Spring and Fall collections.• Worked with company post-financial restructure, achieving a gross yearly revenue of $18M.

• Collaborated with copywriters and editors to design layouts, produce covers, and retouch photos for publications varied such as "BJ's Journal" and "O" Magazine.• Implemented creative solutions to enhance visual appeal and maintain brand consistency across various projects.• Utilized Adobe Creative Suite to execute design concepts and meet tight deadlines.

• Collaborated with design and production teams to create print materials for top CPG brands like AVEENO and Dove.• Managed production processes for high-profile clients, ensuring quality and timely delivery.• Implemented innovative design solutions to enhance brand visibility and engagement.

• Led a creative team to solve client needs for print, web, and video projects.• Prepared and revised project estimates in a timely manner to ensure accuracy.• Managed online content for top brands like Castrol, Kenwood, Samsung.

In my role as Art Director at Home Essentials & Beyond, I led a team of creative professionals to design marketing materials for glassware, ceramics, and home furnishings. I collaborated with photographers, graphic designers, and printers to ensure a consistent brand image across various divisions. Additionally, I made strategic decisions to drive departmental projects and achieve company objectives.

I successfully created marketing materials, illustrations, and advertisements for Checkolite International, enhancing brand visibility and driving sales. Designed websites, Flash web banners, packaging, and 3-D product displays to effectively communicate product features and benefits. Utilized creative solutions to boost brand presence and sales.