Alexander Efros, Mba, Ea, Cpa, Cfp® Email and Phone Number

It's time for a fresh perspective.I started Efros Financial with a vision of a firm that combines all of the personal finance disciplines to deliver the complete package.– A firm that not only helps you with your accounting, but also recommends the use of a qualified plan to help you save for retirement.– A firm that doesn’t just prepare your tax returns, but also identifies ways to generate income in a more tax-efficient manner.– A firm that doesn’t sell any financial products, but instead provides unbiased and unfiltered advice that can help you make the right decisions for your family.This is the foundation upon which Efros Financial was built — and I’m obsessed with delivering this vision when working with each and every client.So how I did I get here?After earning my M.B.A. in Professional Accounting from Rutgers Business School, I joined the Investment Management practice at PricewaterhouseCoopers, LLP.During my time with PwC, I audited a wide range of large mutual funds, hedge funds, employee benefit plans, and private equity funds. My clients included AXA Equitable, JPMorgan, Bank of New York Mellon, Ford Foundation, Franklin Templeton, and Quantum Funds.I later joined a fee-only Registered Investment Advisory (RIA) firm based in Brea, CA, as a Financial Planner/Tax Specialist. My responsibilities at the firm included comprehensive financial planning, investment services, and the completion and review of personal and business income tax returns.More recently, I worked with several LA-based CPA firms as a Tax Manager responsible for preparing hundreds of individual, business, and fiduciary income tax returns.I have since taken the knowledge, experience, and skills that I’ve gained from over a decade of professional service and combined them to form Efros Financial.As an IRS Enrolled Agent (EA), Certified Financial Planner (CFP®), Certified Public Accountant (CPA), I look forward to working with you.

- Established a new brand of innovative rechargeable and disposable personal vaporizer products and accessories.- Generated sales of $250,000+ worldwide within the first year of operations.- Implemented an e-commerce website to facilitate sales of Play Vapor products directly to customers worldwide- Manage daily operations while expanding the company's wholesale and retail distribution networks.- Perform all necessary accounting, financial reporting, customs, and tax filing activities.- Manage relationships with the company’s overseas suppliers, including negotiation of preferential pricing terms to increase margins.- Design product packaging, marketing materials, and website assets.

- Founded the firm as an independent, fee-only Registered Investment Adviser.- Provided hourly financial planning, investment management and portfolio allocation services for individuals using world-class research tools including Morningstar Office.- Conducted educational investment seminars and hosted a weekly financial investment news webcast with over 2,000 regular subscribers.- Published informative articles and spoke publicly on the topics of responsible financial management and personal finance to educate investors, provide valuable market insights, and attract new clients.- Featured twice in InvestmentNews articles as a proponent of the fiduciary standard and the fee-only investment management model.- Completed all necessary regulatory filings, including the firm’s Form ADV.

- Involved in all aspects of the audit cycle from start to finish, including the development of audit strategy, preparation of budgets, supervision of as many as two associates, completion of fieldwork, and clearing of key risk areas with the Engagement Partner.- Performed financial statement audits for various SEC regulated mutual funds, non-regulated closed-end and open-end funds, private equity and hedge funds, management companies, and employee benefit plans in accordance with GAAP and GAAS.- Prepared and reviewed financial statements and related footnote disclosures.- Clients included JPMorgan Institutional Funds, Quantum Funds, AXA Equitable, Bank of New York Mellon, MacKay Shields LLC, Ford Foundation, and W Capital Partners.- Focused on key audit/high risk areas such as fund valuation, custody procedures, and financial highlight recalculations.- Valued fund assets through testing of investment valuation models, Bloomberg verification, utilizing broker quotes and working with PwC's internal investment valuation group. - Experienced with financial products such as interest rate and credit default swaps, options, futures, forwards, repos, reverse repos, corporate debt, and equities.- Tested custodian and fund accounting reconciling items, such as open trades and pay-downs.- Conducted capital testing on beginning and ending balances due to subscription and redemption activity, calculated performance and management fees, capital allocation and waterfall distributions.- Planned and performed substantive and analytical procedures on various audit areas including cash, dividend, interest and REIT income, expenses, purchases and sales, including realized gains and losses, daily NAV fluctuations, international exposure, as well as class-action proceeds.- Evaluated internal controls, assessed business risks, analyzed relationships to historic and industry data, and discussed observations with various levels of client management.