Alexander Fedon Email & Phone Number

Germany

• Driving transformative growth with multinational automotive companies in the DACH region

Singapore

• AUNZ market lead charged with designing strategy on fuelling International Growth for Google and its business partners• This includes, but is not limited to, market opportunity identification analysis, competitor analysis, Go-To-Market strategy design • Managing >$20m USD partner spend per quarter (exceeding on average 20% YoY incremental growth)• Design internal and external educational programs to grow ecosystem• Closely collaborate across Google and other entities… Show more • AUNZ market lead charged with designing strategy on fuelling International Growth for Google and its business partners• This includes, but is not limited to, market opportunity identification analysis, competitor analysis, Go-To-Market strategy design • Managing >$20m USD partner spend per quarter (exceeding on average 20% YoY incremental growth)• Design internal and external educational programs to grow ecosystem• Closely collaborate across Google and other entities (government, agencies, etc,) to project manage key stakeholders on any joint efforts Show less

Hong Kong

• Working as a digital marketing consultant with a handful of the largest multinational travel companies • Managing >$30m USD partner spend per year for APAC alone (exceeded targets by delivering +62% YoY incremental growth)• Delivering presentations, workshops and meetings focused on competitor analysis & market (opportunity) analysis, market entry strategy, performance data analysis and more (across all stakeholder levels)• Functioning as project manager to align internal and… Show more • Working as a digital marketing consultant with a handful of the largest multinational travel companies • Managing >$30m USD partner spend per year for APAC alone (exceeded targets by delivering +62% YoY incremental growth)• Delivering presentations, workshops and meetings focused on competitor analysis & market (opportunity) analysis, market entry strategy, performance data analysis and more (across all stakeholder levels)• Functioning as project manager to align internal and external stakeholders to execute on agreed ‘Joint Business Plans’ and further initiativesAdditional work:• Competitor Insights Research Associate: - Spearheading cross functional research initiatives to understand competitors on a global basis- Using insights to formulate and design internal business strategy, as well as pitch material and training for sellers (globally) Show less

Hong Kong Sar

• Selected International Growth Consultant to the AUNZ team for 6 months• Created go-to-market strategy for both Australia and New Zealand• In collaboration with the SMB teams we drove ~$55m incremental for FY 2022 with key clients• Successfully launched the International Agency Program (IGAP) in AUNZ worth ~$21m incremental for FY 2022• Held a successful training session with 7 top agency partners to launch IGAP• Held a successful retail focused masterclass around strategy… Show more • Selected International Growth Consultant to the AUNZ team for 6 months• Created go-to-market strategy for both Australia and New Zealand• In collaboration with the SMB teams we drove ~$55m incremental for FY 2022 with key clients• Successfully launched the International Agency Program (IGAP) in AUNZ worth ~$21m incremental for FY 2022• Held a successful training session with 7 top agency partners to launch IGAP• Held a successful retail focused masterclass around strategy and insights with key retail partners (C-Level) Show less

Hong Kong Sar

• Delivered analytical insights to partners and internal teams (focused mainly around competitor analysis, market analysis and vertical analysis)• Drove 'joint business plans' with partners worth a combined value of ~$20m USD (market entry strategy and/or market expansion strategy) (mainly in mainland China)• Created a country specific (Hong Kong) 'export strategy playbook for 2021' for senior managementAdditional courses taken:• Successfully completed the 'Business… Show more • Delivered analytical insights to partners and internal teams (focused mainly around competitor analysis, market analysis and vertical analysis)• Drove 'joint business plans' with partners worth a combined value of ~$20m USD (market entry strategy and/or market expansion strategy) (mainly in mainland China)• Created a country specific (Hong Kong) 'export strategy playbook for 2021' for senior managementAdditional courses taken:• Successfully completed the 'Business, International Relations and the Political Economy' course with the London School of Economics, as well as ‘Global Business’ with Harvard, in order to upskill my understanding of macroeconomic flows, politics and their impact on business and more Show less

Hong Kong / Amsterdam / London

• Led the EU/Americas expansion of an Asian online travel company (unicorn status ($1b valuation)) (largest partner in Hong Kong)• Designed and executed on Go-To-Market Strategy• Split time between Hong Kong, Amsterdam and London to work with local client teams in all regions to drive growth via providing business consultation focused on local competitor analysis, market sizing analysis, category trend analysis, consumer analysis and more• Outcome: 6 markets successfully entered

Dublin, Ireland

• Worked with leading independent digital advertising agencies throughout the UK (handling >$60m/year USD) (exceeded targets by delivering +20% YoY incremental growth)• Driving agency and client growth, usually via 3-way meetings (including all stakeholder levels)Client focus: • Driving Go-To-Market strategies (market expansion, competitor & market analysis, etc.)• Marketing performance consultations (data analysis, product consultation, opportunity sizing… Show more • Worked with leading independent digital advertising agencies throughout the UK (handling >$60m/year USD) (exceeded targets by delivering +20% YoY incremental growth)• Driving agency and client growth, usually via 3-way meetings (including all stakeholder levels)Client focus: • Driving Go-To-Market strategies (market expansion, competitor & market analysis, etc.)• Marketing performance consultations (data analysis, product consultation, opportunity sizing, etc.)Agencies:• Delivering trainings to agency employees (product and skill development focused)Projects:• Market & Competitor Insights Research Associate• Part of the 'Adopt a Start-Up' Program - working closely with a Dublin based digital start-up on marketing & company strategy• Completed the Google Elevator Program (https://events.withgoogle.com/google-partners-elevator-2018-1/#content): Agency coaching program focused on delivering 3 main pillars:1. Business Planning & Finance2. Marketing & Sales3. HR & Leadership• Part of the Leadership Management Program (Business Associate Program)• YouTube Champion (point of contact) in team Show less

Dublin

• Responsible for a Book of Business of 400+ accounts throughout Germany (total: > $60k) • Implementing Customer Success Management strategies to build long lasting customer relationships through emotional intelligence and service orientation -> resulting in personal client churn reduction from 7% to (best) 2.4% and 5%ø• Advertisement consultation (CPC, CPM, Profile Enhancements, Social Media & Marketing Strategy) in order to enhance ROI for clients• Market and Competitor… Show more • Responsible for a Book of Business of 400+ accounts throughout Germany (total: > $60k) • Implementing Customer Success Management strategies to build long lasting customer relationships through emotional intelligence and service orientation -> resulting in personal client churn reduction from 7% to (best) 2.4% and 5%ø• Advertisement consultation (CPC, CPM, Profile Enhancements, Social Media & Marketing Strategy) in order to enhance ROI for clients• Market and Competitor AnalysisJune 2016: Elected Client Event Representative: DüsseldorfMai 2016: Additional responsibility added through consulting the UK & Ireland marketApril 2016: 1st & 2nd new ´Ultra Premium´ package sold into the German SMB Market by Acc. ManagerMarch 2016: Elected Trade Show Representative: Internorga Hamburg (100k+ visitors)Dec. 2015: Voted top EU Account Management Employee (1*) Nov. 2015: 1st ´Ultra Premium´ package sold into the German SMB Market by Acc. ManagerOct. 2015: Voted top EU Account Management Employee (2*) - Trade Show Representative: Professional Beauty Dublin (9.500 visitors)Sept. 2015: Voted top EU Account Management Employee (1*) July 2015: Voted top EU Account Management Employee (2*) (first full month on the job)Side projects: - Regular presentation of competitor landscape in Germany to German Account Management Team- Account Management Team training & new hire training/coaching- Launching Account Management development meetings- Account Management - Board of Directors member1*= ROI Ambassador -> # of upsells of clients marketing campaign2*= Tenacity, resilience & grit -> # of reversals of client cancellations Show less

London, United Kingdom

• Responsible for a book of business of 150+ accounts throughout London (3* - 5* hotels) (> $500k) (3rd most important market)• Development of strategic initiatives for Expedia’s hotel partners to increase market share • Responsible for Marriott and Starwood chain and respective properties throughout London• Market Analysis and Competitor Analysis - presentation to clients• Continuous implementation of Account Management strategies

Berlin Area, Germany

Sales & Marketing• Acquisition of new corporate clients throughout Germany • Managing a Book of business of 50+ accounts• Fostering relationship with global and local network of clients via presentations + trade shows representation• Assistance with contract negotiations• Reporting and Controlling

Master Of Science (Msc)

Bachelor Of International Business (Bib)

Secondary School Leaver’S Certificate (German Abitur)

Education record