In June of 2024, I launched my own marketing and creative services studio. A jack of all trades, I have been able to acquire a number of globally acclaimed clients including Asics (Sportstyle), Hidden NY, Needles JP and more.

Leading a team of 4, I head up all brand and marketing functions across the business.Metakey embarks on a relentless quest to create futuristic, immersive and gamified experiences for brands, government and community. Our goal is to unlock the potential of the Metaverse, AR and gamification.

All things brand.Working across brand strategy, branding, marketing campaign ideation & execution, project management, external stakeholder management & partnerships/collaborations, social media management, content creation and creative direction.Founder and creative director of SUBTYPE SELECTS.

Touching on a multitude of different projects including:Footlocker: Nike TnJD Sports: Nike Dunk's 'Your Way'NRL: Kit Launch CampaignAt The Above

Radar was the biggest 24 Hour night club in Melbourne prior to the pandemic.I worked to:- Develop relevant content topics to reach target consumers- Create, curate and manage all published content (images, video and written)- Cultivate leads and sales- Maintain relationships with key stakeholders- Manage all social media accounts (Instagram, Facebook and linkedIn)- Oversee design and also design, create and manage promotions and social ad campaigns- Compile reports for management showing results (ROI)- Monitor trends in social media tools, applications, design and strategy- Generate campaign ideas and execute them- Analyse these campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing and social advertising campaigns- Use of google analytics to assess data and KPI's- Facebook Ads manager use to disperse paid campaigns- Writing copy for social media posting- EDM Campaigns- Client and stakeholder management- Advanced skills in Excel used for complex reporting

At SYN 90.7, I produced, curated and hosted my own radio show.Titled 'WORLD-WIDE', this concept that I created showed the interrelation between all music genres and how they all seem to connect in one way or another. Mixing through smooth rhythms, nice melodies and presenting archival information live on air each week, I was selected to present my show at 8PM on Friday nights, prime time.

At Sneaker Freaker, I worked to create content for the company website. My days mostly consisted of blogging.