Vp Revenue
Current
Oct 2024 - Present
AeroLeads people directory · profile
Alex Grace Email & Phone Number
4x VP of Sales | GTM Executive | SaaS Start-up Investor & Advisor | Mentor
at
Arta
1 work email found
@elaborate.com
3 phones found area 312
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Current company
Role
4x VP of Sales | GTM Executive | SaaS Start-up Investor & Advisor | Mentor
Location
New York, United States
Who is Alex Grace? Overview
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Quick answer
Alex Grace is listed as 4x VP of Sales | GTM Executive | SaaS Start-up Investor & Advisor | Mentor at Arta, based in New York, United States. AeroLeads shows a work email signal at elaborate.com, phone signal with area code 312, and a matched LinkedIn profile for Alex Grace.
Alex Grace previously worked as VP Revenue at Arta and Founder at Velocity Sales Consulting. Alex Grace holds Ba, Business Marketing, Italian from University Of Oregon.
Company email context
Email format at Arta
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{first}@elaborate.com
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Profile bio
About Alex Grace
As an accomplished GM-style executive revenue leader with a proven track record of success, I bring extensive experience in driving sales growth, optimizing revenue streams, and scaling high-performing teams. I have consistently delivered impressive results in revenue generation, strategic planning, and team leadership.► Led growth at Fooda from $20m in ARR to $150m in ARR while growing from 1 market to 27 markets.► At Union, doubled ARR from $6m to $12m in 6 months while halving churn rates. ► Played a key role in the Seed and Series A fundraises at Elaborate.My expertise lies in key areas such as sales strategy development, product management, sales forecasting, and solution implementation. Leveraging a data-driven approach and innovative thinking, I have successfully expanded profitability, optimized compensation structures, and developed effective sales frameworks to drive valuation growth and secure successful fundraising rounds. With a passion for mentorship and team development, I am dedicated to fostering a culture of high performance and driving long-term success for organizations.You can contact me at alex.grace@me.com
Listed skills include Leadership, Sales, Marketing, Sales Management, and 26 others.
Current workplace
Alex Grace's current company
Company context helps verify the profile and gives searchers a useful next step.
20 roles
Alex Grace work experience
A career timeline built from the work history available for this profile.
Founder
Current
Jan 2021 - Present
Investor
Current
Apr 2024 - Present
Investor
Current
Apr 2024 - Present
Vice President Of Sales
• Developed comprehensive company plans, sales playbooks, and messaging strategies, collaborating closely with product teams to align and optimize offerings based on customer needs. • Doubled sales revenue within a six-month by leveraging expertise in driving growth and achieving targets in a competitive market.• Spearheaded the successful launch of six new markets, expanding company's reach and establishing a strong foothold in key regions.• Implemented effective strategies resulting in a 50% reduction in customer churn rate, enhancing customer satisfaction and retention.• Secured and managed the largest deal in company history, contributing significantly to revenue growth, market dominance, and increased client satisfaction.• Led the successful expansion into three new markets, driving business growth and increasing market share in the tech industry.• Orchestrated diverse team of professionals spanning multiple disciplines, fostering collaboration and alignment toward project objectives.
Aug 2023 - Sep 2024
Head Of Sales
As Head of Sales, led the establishment of the sales team and methodology, aiming to construct a robust framework, refine messaging strategies, and expand team capabilities.Market testing validated product-market fit and delineated Ideal Customer Profiles (ICPs), laying the foundation for our sales strategy. Collaborating cross-functionally, I oversaw marketing initiatives to develop Go-To-Market (GTM) strategies. Spearheading a rebranding effort enhanced our market positioning and brand identity, driving overall growth and success.Key Contributions:• Instrumental in securing Seed and Series A funding rounds, leading to a tenfold increase in company valuation.• Drove revenue growth from $0 to $2M in ARR, acquiring over 500 customers within the initial 8 months.• Introduced compensation and recognition programs to incentivize and reward exceptional team performance.• Produced impactful content such as product and sales playbooks, email and call scripts, and training materials to support ongoing development initiatives.
Nov 2021 - Jul 2023
Director Of Sales And Business Development
As Director of Revenue and sales, I focused on developing frameworks and optimizing processes for the Sales Lab and Revenue teams. This included formulating, testing, launching, and scaling key GTM initiatives. I also conducted training sessions for pre- and post-sale teams to sell new products effectively, promote offerings, and pilot innovative pricing structures. Led sprints dedicated to top sales initiatives and assessed product scalability, profitability, and market viability. These efforts led to successful GTM strategies, driving overall growth and success.Key Contributions:• Implemented a sales testing framework to evaluate new product viability, expanding the product portfolio.• Produced content like product/sales playbooks, email/call scripts and ongoing training materials.• Designed compensation and recognition programs to motivate the sales team, enhancing performance.• Established ambitious sales goals through annual quotas and sales volume projections.• Spearheaded innovative campaign plans, increasing brand visibility, customer engagement, and market penetration.• Orchestrated successful new product launches, collaborating cross-functionally for seamless execution
Jan 2021 - Nov 2021
General Manager, Head Of Sales & Operations
Responsible for overseeing end-to-end operations in the Dallas and Fort Worth markets, I developed new reach strategies, expanding our presence to 27 markets nationally. This encompassed sales, budgeting, operations, partner relations, client relations, government relations, and team building. Successfully established a high-performing team of 60 full-time employees across various functional areas.Key Contributions:• Achieved $50M in ARR within three years, managing a profitable business unit with rapid growth.• Achieved profitability six months ahead of schedule, maintaining it thereafter.• Spearheaded high-volume market activity, including over 4,000 events per month, 200 clients, and 210 restaurants.• Played a pivotal role in creating and passing an amendment in the Texas State Legislature related to the current Texas Health Code.• Provided mentorship and guidance to develop new market launch strategies, driving a 250% reduction in support call volume.
Feb 2017 - Jan 2021
Director Of Sales And Business Development
Led recruitment, hiring, training, and deployment of a team of 50 Strategic Account Executives across North America, ensuring alignment with organizational objectives. Conducted thorough market analysis to drive product innovation and market differentiation, staying ahead of competitors and fostering business growth.Key Contributions:• Promoted to Regional Sales Director within four months, demonstrating rapid career advancement.• Exceeded sales targets, achieving 112% of plan YTD in 2016, with $25M in new business closed.• Improved conversion rates by 120% through collaboration with marketing to optimize inbound lead conversion.• Enhanced recruitment process with HR, resulting in a 200% increase in both candidate volume and conversion rate, streamlining talent acquisition.
Dec 2015 - Jan 2017
Account Executive - Mid Market Named West
Apr 2015 - Dec 2015
Sales Director
As the Director of Sales at DMG Events, I was recruited with the objective of enhancing existing business.Led initiatives to identify growth opportunities for products and the business, including establishing a new delegate sales department. Guided a team of 12 direct reports to success through strategic planning and effective leadership, contributing to overall organizational growth.Key Contributions:• Achieved personal revenue exceeding $500k and contributed to team revenue of $30M within the first three quarters.• Restructured sales compensation to align with business goals, driving revenue growth and enhancing representative motivation and performance, resulting in target overachievement.• Implemented an effective outbound sales strategy and provided comprehensive training to the team on proactive methods for prospecting new business opportunities.
Apr 2014 - Nov 2014
Sales Manager
Marcus Evans is a provider and promoter of global summits, strategic conferences, professional training, and in-Company training.Over my 5 years at the company, led expansion into LATAM and Canadian markets, opening brand-new offices in Mexico City and Montreal to expand our conference business unit in three languages to the US, Canada, and LATAM. Had oversight of recruiting, training, operations, reporting, metrics, marketing, product development, and sales.
Jul 2013 - Apr 2014
Sales Manager
Sep 2011 - Jul 2013
Assistant Manager
Feb 2010 - Sep 2011
Team Lead
Oct 2009 - Feb 2010
Senior Sales Executive
Apr 2009 - Sep 2009
Sales Executive
Jan 2009 - Apr 2009
Truckload Account Representative
Jun 2008 - Nov 2008
Account Representative - Msg
Careerbuilder.com was acquired by Tribune Company (a news media company) in 2007.
May 2007 - Jun 2008
Account Representative - Msg
May 2007 - Jun 2008
4 education records
Alex Grace education
Ba, Business Marketing, Italian
University Of Oregon
Mastering Growth, Business Administration And Management, General
Harvard Business School Online
High School Diploma, General Studies
New Trier High School
High School Diploma, General Studies
Western Reserve Academy
FAQ
Frequently asked questions about Alex Grace
Quick answers generated from the profile data available on this page.
What company does Alex Grace work for?
Alex Grace works for Arta.
What is Alex Grace's role at Arta?
Alex Grace is listed as 4x VP of Sales | GTM Executive | SaaS Start-up Investor & Advisor | Mentor at Arta.
What is Alex Grace's email address?
AeroLeads has found 1 work email signal at @elaborate.com for Alex Grace at Arta.
What is Alex Grace's phone number?
AeroLeads has found 3 phone signal(s) with area code 312 for Alex Grace at Arta.
Where is Alex Grace based?
Alex Grace is based in New York, United States while working with Arta.
What companies has Alex Grace worked for?
Alex Grace has worked for Arta, Velocity Sales Consulting, Lovebox, Offline, and Union.
How can I contact Alex Grace?
You can use AeroLeads to view verified contact signals for Alex Grace at Arta, including work email, phone, and LinkedIn data when available.
What schools did Alex Grace attend?
Alex Grace holds Ba, Business Marketing, Italian from University Of Oregon.
What skills is Alex Grace known for?
Alex Grace is listed with skills including Leadership, Sales, Marketing, Sales Management, Management, Team Leadership, Recruiting, and New Business Development.
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