• Developed comprehensive company plans, sales playbooks, and messaging strategies, collaborating closely with product teams to align and optimize offerings based on customer needs. • Doubled sales revenue within a six-month by leveraging expertise in driving growth and achieving targets in a competitive market.• Spearheaded the successful launch of six new markets, expanding company's reach and establishing a strong foothold in key regions.• Implemented effective strategies resulting in a 50% reduction in customer churn rate, enhancing customer satisfaction and retention.• Secured and managed the largest deal in company history, contributing significantly to revenue growth, market dominance, and increased client satisfaction.• Led the successful expansion into three new markets, driving business growth and increasing market share in the tech industry.• Orchestrated diverse team of professionals spanning multiple disciplines, fostering collaboration and alignment toward project objectives.

As Head of Sales, led the establishment of the sales team and methodology, aiming to construct a robust framework, refine messaging strategies, and expand team capabilities.Market testing validated product-market fit and delineated Ideal Customer Profiles (ICPs), laying the foundation for our sales strategy. Collaborating cross-functionally, I oversaw marketing initiatives to develop Go-To-Market (GTM) strategies. Spearheading a rebranding effort enhanced our market positioning and brand identity, driving overall growth and success.Key Contributions:• Instrumental in securing Seed and Series A funding rounds, leading to a tenfold increase in company valuation.• Drove revenue growth from $0 to $2M in ARR, acquiring over 500 customers within the initial 8 months.• Introduced compensation and recognition programs to incentivize and reward exceptional team performance.• Produced impactful content such as product and sales playbooks, email and call scripts, and training materials to support ongoing development initiatives.

As Director of Revenue and sales, I focused on developing frameworks and optimizing processes for the Sales Lab and Revenue teams. This included formulating, testing, launching, and scaling key GTM initiatives. I also conducted training sessions for pre- and post-sale teams to sell new products effectively, promote offerings, and pilot innovative pricing structures. Led sprints dedicated to top sales initiatives and assessed product scalability, profitability, and market viability. These efforts led to successful GTM strategies, driving overall growth and success.Key Contributions:• Implemented a sales testing framework to evaluate new product viability, expanding the product portfolio.• Produced content like product/sales playbooks, email/call scripts and ongoing training materials.• Designed compensation and recognition programs to motivate the sales team, enhancing performance.• Established ambitious sales goals through annual quotas and sales volume projections.• Spearheaded innovative campaign plans, increasing brand visibility, customer engagement, and market penetration.• Orchestrated successful new product launches, collaborating cross-functionally for seamless execution

Responsible for overseeing end-to-end operations in the Dallas and Fort Worth markets, I developed new reach strategies, expanding our presence to 27 markets nationally. This encompassed sales, budgeting, operations, partner relations, client relations, government relations, and team building. Successfully established a high-performing team of 60 full-time employees across various functional areas.Key Contributions:• Achieved $50M in ARR within three years, managing a profitable business unit with rapid growth.• Achieved profitability six months ahead of schedule, maintaining it thereafter.• Spearheaded high-volume market activity, including over 4,000 events per month, 200 clients, and 210 restaurants.• Played a pivotal role in creating and passing an amendment in the Texas State Legislature related to the current Texas Health Code.• Provided mentorship and guidance to develop new market launch strategies, driving a 250% reduction in support call volume.

Led recruitment, hiring, training, and deployment of a team of 50 Strategic Account Executives across North America, ensuring alignment with organizational objectives. Conducted thorough market analysis to drive product innovation and market differentiation, staying ahead of competitors and fostering business growth.Key Contributions:• Promoted to Regional Sales Director within four months, demonstrating rapid career advancement.• Exceeded sales targets, achieving 112% of plan YTD in 2016, with $25M in new business closed.• Improved conversion rates by 120% through collaboration with marketing to optimize inbound lead conversion.• Enhanced recruitment process with HR, resulting in a 200% increase in both candidate volume and conversion rate, streamlining talent acquisition.

As the Director of Sales at DMG Events, I was recruited with the objective of enhancing existing business.Led initiatives to identify growth opportunities for products and the business, including establishing a new delegate sales department. Guided a team of 12 direct reports to success through strategic planning and effective leadership, contributing to overall organizational growth.Key Contributions:• Achieved personal revenue exceeding $500k and contributed to team revenue of $30M within the first three quarters.• Restructured sales compensation to align with business goals, driving revenue growth and enhancing representative motivation and performance, resulting in target overachievement.• Implemented an effective outbound sales strategy and provided comprehensive training to the team on proactive methods for prospecting new business opportunities.

Marcus Evans is a provider and promoter of global summits, strategic conferences, professional training, and in-Company training.Over my 5 years at the company, led expansion into LATAM and Canadian markets, opening brand-new offices in Mexico City and Montreal to expand our conference business unit in three languages to the US, Canada, and LATAM. Had oversight of recruiting, training, operations, reporting, metrics, marketing, product development, and sales.

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