Planned and executed Peacock brand campaigns in a full-funnel marketing approach inclusive of investments across cable/broadcast, digital, FEP, audio, device, and OOHWorked cross-functionally with project managers to request video, static, and rich media assets through AirTableProactively communicated across key stakeholders to track towards campaign timelines and ensured on-time deliverables to agenciesManaged device partner relationships with LG, Vizio, Roku, PlayStation, Xbox, Samsung, and Amazon through trafficking ad creatives that highlight priority Peacock contentAnalyzed data and made real-time optimizations across device ad placements to drive efficient CPAs, hit KPIs, and ensure ROIDeveloped and presented in-depth device reporting decks that summarize our campaign performance on deviceExecuted administrative duties through organizing Sharepoint folders, scheduling cross-functional meetings, and maintaining our media planning budget in submitting 60+ invoices per month in SNAP

NBC News Group Advertising Sales Client Development AssignmentCurated client research through compiling industry-based target lists that included media spend data to launch lead generation Coordinated with sales, marketing, and pricing & planning to develop custom client investments that included branded content, digital and event activation, and/or editorial contentSupported cross-departmental events including CNBC’s Delivering Alpha and CNBC's Options Actions at NASDAQStay Tuned Production AssignmentOperated teleprompter and assisted the production team with on/off-site shootsCoordinated production schedules, booked travel for talent, and maintained monthly expense reports in ExcelPitched daily news stories for producers to develop on-air segmentsOversaw 'Ask Stay Tuned' pipeline through logging and qualifying daily user-generated questions to support the 'Stay Tuned Answers' segmentSyfy Media / USA + Syfy Brand Culture AssignmentIdeated creative one-sheets to internally market opportunities for employees ranging from learning + development workshops to NBCU benefits package breakdownsCompiled trending at-home resources, drafted engaging copy, and collaborated interdepartmentally to build out and distribute weekly newsletters and e-blasts to 1,000+ employeesDeveloped ‘Brand Culture Overview' deck for C-suite to provide a detailed framework to enhance workflow productivity, facilitate employee resources, and support employee wellness during WFH transitionAmbassadorship | Audience Ambassador and Mezzanine PageConducted 65-minute studio tours of 12-20 people that captivated and educated guests on NBCU history and content productionManaged technical operations and supported studio load-in logistics for Tonight Show Starring Jimmy Fallon and Late Night with Seth Meyers

Analyzed and gathered impressions, views, and reactions from NBC Sports content to determine which posting trends resulted in increased user engagementCreated and pitched decks to the marketing department that incorporated innovative ways to market the Premier League, the Kentucky Derby, and the Tokyo 2020 OlympicsGenerated and distributed UTM live stream tracking links across key properties to enhance metadata analytic effort

Supported Business Development team in sponsorship activation for 30 partnersDeveloped in-depth sponsorship recap reports detailing partners social media investmentFollowed up on inbound inquiries that came in through the partnership website to set up exploratory conversations to qualify leads

Supported Business Development team in the activation of over 25 of sponsorship programsDeveloped in-depth sponsorship recap reports detailing partners’ promotional days, ball park signage, and social media investmentCollected video clips of added value advertising to increase partner ad spends