Alexander Cao Email and Phone Number

Led a team of analysts in the development and management of marketing projects that drive deeper consumer knowledge and enhance marketing ROI for Red Bull. Built predictive models leveraging demographic data, past customer behavior, and geo-demographics to maximize consumer insights and marketing effectiveness. Provided leadership with direct reports and cross-functional counterparts on how to convert data to efficient ongoing processes that feed operational needs via business intelligence.

Collaborated with leaders across the organization to understand datasets, share analytics results, discuss business implications, build leading indicators that serve the organization, and develop recommendations. Helped develop the artist and digital service provider content program and partnered with product development to help support building specific music experiences for the creator and consumer.

Worked closely with clients and internal planning/investment teams to develop cross-media and advertising measurement strategies and supervised a small size team in data analytics and reporting. Presented on bi-weekly/monthly/post-campaign reporting outcome-focused research (Mixed Marketing Model, Brand, Sales lift) and reviewed advertising and sales data to provide insights that will impact decisions or help answer questions.

Oversaw a team in handling the marketing department: analytics, reports, insights, and operations; as well as make recommendations enabling effective strategic planning across many departments, traffic distribution channels, and product lines. Worked and negotiated with several vendors on marketing campaigns and API integration for operations. Managed monthly media buying and marketing campaign budget of a monthly $400k budget. Presented marketing campaigns performance and made recommendations to upper management.

Managed accounting/financial duties in preparation of company’s financial documents, records, and reports. Handled human resource functions such as employee life cycle, employee benefits, and implemented compliance-and-control systems. Analyzed business data to produce forecasts of the business, industry, and economic conditions, resulting in price adjustments, and entering new territories.

Managed all accounting and human resource functions. Assisted with presenting month-end financials to management. Created and executed compliance-and-control systems for accounting and human resources. Assisted project managers with market research analysis.