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Experienced Project Owner with a demonstrated history of working in the mobile game industry. Skilled in Live Operations, Mobile Monetization Strategies, Sales, Operational Planning, and working with external partners. Strong program and project management professional within the mobile gaming industry.
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Associate ProducerNexon America Jul 2023 - PresentEl Segundo, California, Us- Responsible for coordination of tasks, resources, dependencies with various internal teams (Community, Marketing, Social, Legal, Video and Localization), as well as external teams (Nexon global offices, third party partners) to deliver on Producer’s objectives in timely manner.- Assist producers to craft a vision and a strategy for the launch of the game & live service of the game, including creating an integrated strategy to ensure the successful launch and successful live game updates.- Ensure the game is providing a stable and enjoyable gameplay environment to the players.- Play assigned games and research competitor games to understand users and recent trends in order to share the game improvement suggestions to the game developer. -
Product ManagerWimo Games, Inc. Apr 2022 - Nov 2022Austin, Texas, Us- Collaborated cross-functionally with Design and other teams on new features- Created features and systems to balance in-game economies and currencies.- Ran analysis to help track game performance and help define future priorities- Prepared and presented game performance reports on a weekly and monthly basis -
Frontline Operations ManagerBigo Sep 2020 - Mar 2022Singapore, Singapore, Sg- Created and designed new in-app events to grow and maintain healthy KPIs- Worked cross-collaboratively to ensure monthly revenue targets were met- Analyzed business data to provide weekly insights to management- Improved and developed new processes for in-app event monitoring, creation, and execution.- Managed and collaborated with external team on monthly event deadlines, milestones, and executables. -
Live Operations ManagerRogue Games, Inc. May 2019 - Apr 2020Los Angeles, California, Us- Developed, maintained, and adjusted live event and monetization plans over multiple titles both live and in pre-production.- Created presentations and research documents for all development partners covering best-in-class live-ops techniques and practices.- Worked with numerous external developers on feature releases, feature road mapping, and competitive analysis.- Managed online reference of all live events, sales, and features over all titles for internalteams across the company.- Worked with multiple in-house teams on all Apple Arcade titles to help improve andmaintain retention. -
Lead Project ManagerNetmarble Aug 2017 - May 2019Guro-Gu, Seoul, Kr• Manage the Western market presence for various Netmarble titles, from the pre-production through production phases, release and live operations to meet the objectives of each responsible game title.• Continuously analyze live operation key metrics and user feedback to derive insights on player trends and behavior to improve all aspects of title quality and maintain long term success of published titles.• Create proposal documents based on game target market insights in order to add value to the game product and service.• Communicate with overseas contacts to provide support in meeting game development objectives, including but not limited to trend analysis, focus group testing/play testing, content management, roadmap planning, marketing strategies and monetization.• Perform market and game analysis to identify current and upcoming industry trends that contribute to success in the Western mobile gaming market.• Operate regular meetings with the executive team and game teams to discuss milestones, statuses and resolve obstacles that may hinder the planned schedule.• Work closely with art, design, engineering, production, marketing, PR, Web Dev, IT, QA, community, and localization teams to ensure long term success for multiple titles.• Manage a team of project managers and coach them to grow into leaders on other titles. • Work with vendors to ensure quality of outside deliverables. -
Live Operations ManagerScopely Apr 2016 - May 2017Culver City, California, Us- Managed the implementation and execution of live events from start to finish.- Monitored the performance of events and their impact on relevant KPIs and game health, such as daily revenue, resource sync/source, ARPDAU.- Coordinated, assisted, and configured the in-game communication while working cross-functionally with the marketing, community, and customer support teams.- Project managed JIRA board for in-game art assets and managed pipeline schedule.- Strategized and developed event calendar on a monthly basis -
Live Operations AssociateKabam Jan 2014 - Mar 2016Vancouver, British Columbia, Ca- Responsible for creating new in-game content events from beginning to end, such as tournaments, items, offers, and mini-game events + Conceptualize events + Write attention grabbing copy + Balance and test events + Launch and oversee event in-game- Maximize both monetization and player participation and satisfaction by overseeing and executing in-game events + Monitor hourly revenue for multiple Realms and US Region + Maintain communication with Player Experience Agents on current issues- Ensure game loops maintain balance and adjust them as necessary based on player trends and changes to revenue forecasting.- Perform quality assurance checks on all events made by myself and team members before executing them in-game. + Send detailed Quality Assurance reports to supervisor, manager, and team members.- Work with game team to meet daily, monthly, and quarterly targets. -
Account ManagerMoshi Aug 2012 - Jan 2014San Francisco, Ca, Us- Maintain commercial accounts- Train sales staff at reseller locations- Process purchase orders for customers- Meet Quarterly monetary goals -
Lead Operations SpecialistApple Retail Jan 2011 - May 2012Cupertino, California, Us- Maintain, repair, update, and monitor mobile payment devices- Hold weekly meetings with team regarding upcoming projects- Maintain, update, and repair Point of Sales systems- File, prioritize, and complete tickets opened in the store regarding store systems
Alexander Herrera Skills
Alexander Herrera Education Details
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The Art Institute Of California- San FranciscoGame Art & Design
Frequently Asked Questions about Alexander Herrera
What company does Alexander Herrera work for?
Alexander Herrera works for Nexon America
What is Alexander Herrera's role at the current company?
Alexander Herrera's current role is Mobile Games Product and Production.
What is Alexander Herrera's email address?
Alexander Herrera's email address is ah****@****res.com
What is Alexander Herrera's direct phone number?
Alexander Herrera's direct phone number is +132371*****
What schools did Alexander Herrera attend?
Alexander Herrera attended The Art Institute Of California- San Francisco.
What skills is Alexander Herrera known for?
Alexander Herrera has skills like Troubleshooting, Operations, Operational Planning, Maya, Photoshop, Zbrush, Unreal Engine 3, Microsoft Office, Adobe Creative Suite, Customer Service, Mac, Management.
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