Funnel's renter-centric solutions revolutionize the antiquated process of finding a home into an enjoyable experience. We believe renters deserve a seamless, simple and personalized journey. We provide leasing and communication tools that are intuitive and obliterate repetitive tasks -- driving more efficient leasing. Join us as we help leading property management teams create tomorrow's rental experience at funnelleasing.com.

Marketing Communications & External Communications: Developed all external marketing and corporate communications and led campaigns to increase market share and raise brand awareness. Strategic Deals & Partnerships: Spearheaded development and implementation of strategic deals including regional wholesalers, retail expansion and Last Prisoner Project (CSR job training campaign).Team Management & Budget Management: Led all external marketing and communications strategies including corporate, marketing and executive, directed 6 cross-functional staff, managed $2M budget, grew company to $2B+ market cap.Crisis Communications: Oversaw crisis communications & issues response, addressing both state & federal situations. Internal Communications & Employee Recognition: Crafted unified & engaging messaging for 1,100 staff, developing an internal newsletter to share information & highlight employee achievements. Operational Strategy: Managed company-wide operational plan, drafting content & driving stakeholder alignment. Risk Reduction: Identified organizational gaps & instituted mitigation strategies that reduced risk.Project Coordination: Coordinated with leadership to develop data-driven testing & safety campaign during 2019 vaping crisis. Drafted operations plans, press releases, & speeches.Regulatory Compliance & IPO: Facilitated $250M initial public offering and guided transition to public operation, coordinating with executive leadership for legal/regulatory compliance & unified messaging.Mergers & Acquisitions (M&A): Pitched proactive merger & acquisition activity, resulting in 1000s of media impressions.Reputation Management: Responded to competitor claims, media, regulators, & investors, managing company reputation issues.Strategy Implementation: Defined short and medium-term objectives and goals, creating an editorial calendar and directing multiple teams in the implementation of strategic campaigns.

Business Development: Led startup and business development operations, directing 4 staff, managing $500K budget, and driving $2.5M in new business.Strategic Collaboration: Developed and oversaw go-to-market strategies, for dozens of mid-market companies collaborating with client executive teams to facilitate growth in emerging, highly competitive market.Stakeholder Engagement: Liaised with senior client stakeholders to create strategic positioning & communications campaigns, guiding dozens of startups to become national operators.Media Coverage: Generated high-profile coverage in mainstream, business, lifestyle, technical, & national outlets for clients.

Start-up Ventures & Venture Capital: Co-founded & managed launch of startup operations, negotiated & secured $1M seed investment & brought product to market at 100's of stores. Marketing Strategy: Managed a $400K budget & led business operations, including marketing, compliance, supplier management, & communications. Sales & Business Development: Brought unique product from ideation to market in less than one year, driving millions in sales. Led negotiations for strategic agreements and state and international licensing, sparking revenue growth. Built relationships with key business partners (Rose Capital, wholesalers, many retail stores).Operational Planning: Aligned operational planning with overall strategic objectives.Negotiation & Strategic Partnerships: Led negotiations for state and international licensing, including forthcoming partnership in Canada.Relationship Building, Channel Sales, & Streamlining Operational Processes: Influenced & built relationships with key partners (including Rose Capital & numerous sales channels), improving operational processes across manufacturing, distribution, & logistics functions.New Market Growth: Negotiated distribution partnerships & strategic agreements, sparking market & revenue growth.Social Media Communications: Created popular social media content, driving 45% increase in Instagram followers within 5 months. Media Relations: Developed relationships with media partners, leading to the production of 1000s of articles about product and company.

Marketing & Operations: Partnered with cloud migration, cybersecurity and tech executives to develop and implement cost-effective communications/marketing and sales campaigns in the B2B and B2C markets.SaaS Business Development: Secured significant deals from high-tech prospects and increased retainers through upselling.

Corporate Social Responsibility & Cross-functional Team Leadership: Provided strategic direction to corporate social responsibility (CSR) campaigns for Fortune 100 companies, leading public affairs, marketing, & communications teams. Business Growth Strategies: Secured substantial new & repeat business for emerging communications practice.Crisis Communications & Reputation Management: Delivered round-the-clock crisis management for the New York Road Runners throughout Hurricane Sandy & the historic race cancellation. Account Management & Corporate Communications: Managed account portfolio & developed communications strategies for high-profile organizations, including Google, The Howard Hughes Corporation, UFC, Nestlé Waters, United Way, & Time Warner.

Fundraising & Business Development: Secured $750,000 in new business from the Gates Foundation to fight global poverty.Strategic Communications: Led messaging & media efforts for national corporate and public interest clients including ONE.org, General Electric, Health Care for America Now!, Greenpeace, MoveOn.org & the Gates Foundation.Marketing: Conceptualized & designed award-winning issue marketing campaigns.Media Relations: Arranged high-profile interviews, story placements & legislative victories for clients by leveraging extensive media network.Strategic Partnerships: Built diverse coalitions by recruiting parties with parallel interests including the Vote for Change Tour & Virginia Leaders for Closing the Gun Show Loophole.Marketing Communications: Devised “guerilla marketing” techniques to drive media interest.Media Training: Media-trained “surrogates” & celebrities for appearances in debates, press events & interviews.Spokesperson: Served as spokesman for clients on television & print interviews.Messaging Development: Wrote press releases, memos, advisories & statements.