Mi CASA es su CASA.We live by this motto at Casadigi Media, and we don't plan on changing that anytime soon. Our agency specializes in serving DTC E-commerce brands across a variety of verticals while maintaining exclusive partnerships to ensure effective workflow, communication, and productivity. We provide consultation and management of paid social, paid search, and lifecycle efforts. Range of platforms include, but not limited to, Meta (Facebook/Instagram), TikTok, Pinterest, Snapchat, LinkedIn, Google, Amazon, Klaviyo, Attentive, Postscript.

Lead digital marketing campaigns for ecommerce clients, ideating, and delegating execution to Paid Social team in collaboration with over 5 other channel teams♦ Actively manage 4+ clients totaling at $500K+ ad spend month-over-month♦ Develop data-validated Paid Social strategies in alignment with holistic channel approach for digitally driven business and revenue growth of PDM clients♦ Optimize ad performance with data analysis on creative, copy, headlines, audiences, etc.♦ Managed Paid Social team’s work pipeline and ad campaign review as quality assurance

Lead digital marketing campaigns from ideation to execution for ecommerce clients spanning 10+ categories♦ Actively manage 12+ clients totaling at $100K+ ad spend month-over-month♦ Develop curated marketing strategies through market research, product and audience analysis, copywriting, and revenue goal setting & KPIs♦ Manage client collaboration and feedback to secure buy-in on branding and necessary edits♦ Program ads with all campaign standards implemented, targeting parameters & tracking tools set, and optimize daily to maximize ROI

Revamped brand image and social media presence amidst pandemic with main goal to fully lease 40-unit residential apartment complex surrounding the Mission Hill / Boston Universities neighborhood. Reporting of ad generation and collaborative content scheduling in addition to copywriting, social media planning, and content creation♦ Social media following increased by 297% on Instagram followers and by 100% on Facebook♦ 97% of residential units rented out during peak rental season♦ Implemented strategic paid ads to increase traffic to website and social accounts using only $1,680 allotted budget

Despite the short stint at Betts Recruiting due to coronavirus downsizing, my ramping quarter consisted of learning and sourcing potential candidates within technology sales by utilizing LinkedIn Recruiter and generating effective search strategies. My main daily responsibilities and tasks included qualification calls, coordinating new candidate meetings with recruiters, and processed information needed to build out candidate profiles for future use. I served as a primary point of contact for customers, offering engaging and professional service as needed.Key Accomplishments:♦ Generated $44,000 in Q1 (3% of company revenue while ramping) ♦ Averaged 100% metrics attainment week over week♦ Placed 3 candidates

While working with the Panorama Commercial Group, the company was going through a major rebranding and expansion, which I contributed to through the development and coordination of creative and data-driven digital marketing strategies. During my time with the company, I quickly took what was an unproven position and made it a vital element of their business development strategy, spearheading web development and social media-centric marketing efforts. By collaborating with the internal marketing team, I was able to develop planned promotions, as well as create marketing visuals and other content. I was also served as a primary point of contact for customers, offering engaging and professional service as neededKey Accomplishments: ♦ Positioned the company for a successful transition to a full commercial brokerage by spearheading a top-to-bottom rebranding.♦ Established brand’s online presence by launching new web development projects and designing creative online content.♦ Transformed commercial real estate market research into strategic marketing proposals and actionable goals.