Alexander Hernandez is a digital marketing expert with five years of experience in the marketing and telecommunications industries. A strategic and data-driven professional who specializes in lead generation, consumer behavior, and brand development. With a deep passion for understanding consumer engagement and relationship building, he’s leveraged tools such as Google Analytics, Facebook, and Mailchimp to fulfill his understanding pertaining to the proper language to use, what attracts their attention, and how to get a company’s products and services to them.Alexander completes his Bachelor’s in Marketing Management at the University of Puerto Rico, Rio Piedras Campus on May 2020, and specializes in:•
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Founder - CeoCrece Con AlexSan Juan, Puerto Rico
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Founder & CeoMemorable Nov 2020 - PresentSan Juan, Puerto RicoMemorable is a digital marketing agency establishing strong online presences for brands – founded on value-first content creation, paid media, web development, and search engine optimization. -
Marketing Director & Product DevelopmentVpnet Nov 2021 - Oct 2023Cidra, Puerto Rico -
Digital Marketing StrategistAdler Facial Plastic Surgery & Wellness Center Nov 2020 - Nov 2021San Juan, Puerto Rico -
Business Development AdministratorVpnet May 2020 - Nov 2020Cidra, Puerto Rico -
Social Media Content SpecialistVpnet 2016 - May 2020Puerto RicoDeveloped, implemented, optimized, and tracked marketing campaigns across multiple digital platforms, while integrating myself into the sales team, achieving monthly goals established by the administration.• Developed paid and organic content for various social media platforms such as Facebook, LinkedIn & YouTube, including visual design, budgeting, and analysis. Built and ran successful email marketing campaigns in both B2B & B2C environments using Mailchimp. Designed a lead-generation-friendly website using WordPress, which was used to set up retargeting campaigns using the Facebook Pixel. • Leveraged my Google Analytics Individual Qualification Certification to analyze and present campaign effectiveness periodically, as well as using the data from Facebook for Business to optimize advertisements needing to be run. • Successfully applied the latest SEO strategies (keyword research, competitor research, keyword validation, technical SEO) and organically brought the company’s website to the front page of Google under competitive keywords. -
Digital Marketing SpecialistMelodev Aug 2018 - May 2020Puerto RicoDeveloped lead-generating advertisements and websites for clients in B2B, B2C and non-profit environments, as well as the content creation for their social media accounts.• Constructed Facebook advertisements with the intent to generate leads for the companies that requested our services, including A/B testing. Monitoring campaign effectiveness was a daily task, and through it, I was able to convert a client’s $140 investment into $30,000 revenue. • Developed lead-generation-based websites using WordPress for companies such as Pueblo, Painted Ladies, and Young & de La Sota Architects. • Consultation with clients regarding promotional content they can use to generate brand awareness, such as the video recordings of “Relevo por La Vida” by the American Cancer Society and “Tu, pero mucho mejor” by Adler Plastic Surgery and Wellness Center. -
Graphic DesignerRed Comunicaciones Integradas May 2014 - Jul 2014San Juan, Pr, Puerto RicoSummer Internship
Alexander Hernandez Skills
Alexander Hernandez Education Details
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Marketing/Marketing Management, General
Frequently Asked Questions about Alexander Hernandez
What company does Alexander Hernandez work for?
Alexander Hernandez works for Crece Con Alex
What is Alexander Hernandez's role at the current company?
Alexander Hernandez's current role is Founder - CEO.
What schools did Alexander Hernandez attend?
Alexander Hernandez attended University Of Puerto Rico-Rio Piedras.
What skills is Alexander Hernandez known for?
Alexander Hernandez has skills like Leadership, Social Media, Brand Development, Graphic Design, Brand Awareness, Web Design, Keyword Research, Web Development, Web Analytics, Digital Marketing, Advertising, Adobe Photoshop.
Not the Alexander Hernandez you were looking for?
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Alexander Hernández Martínez
San Juan -
Alexander Hernández, Esq., M.A.
Immigration Attorney, Legal Consultant, Former Prosecutor, Appeals Law Judge, Attorney At Law, Mathematician.Quebradillas -
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