My current role is to develop the business for MCI across the region of India, Middle East (this includes Turkey) and Africa. For MCI this is one of the most diverse and fastest growing regions in the world. Our focus in these markets is to establish a strong presence, build the business organically and deploy our core service functions of association management, live communication solutions and event management. Growing MCI in new markets have their unique set of opportunities and challenges; however, the ability to help our clients build, expand and consolidate their business with us in the region is uniquely an MCI proposition. MCI’s focus is clear; be the agency of choice for both our Corporate and Association clients. The fundamentals of delivering high touch products and services is at the core of what we do. For which we manage, train and develop MCI signature talents who can execute seamless customer experiences across markets. The regional business development function is to develop sales and marketing plans and execution strategies that are in line with MCI’s global strategy. We have built a strong regional business development team, that is multinational, operates across MCI's various business lines and has been very adaptive to the dynamic market conditions. This entrepreneurial spirit has enabled MCI to be nimble, fast and yet stay focused! This has resulted in an annualized growth rate of over 17% on an average across the region.

SITE President UAE Chapter- Driving the activities of SITE in the UAE.