>WHAT I DO: I am a brand DNA person – I interrogate brands, find their voice and develop/build on it.I am an ideas person – the idea is the reason I'm here.I am a people person - this is (and always will be) a people business.+++>PURPOSELY DISRUPTIVE.Now even challenger brands can change the world. That’s because technology lets us disrupt the expected. I believe in ideas and storytelling. But today, I don’t think it’s enough… Every interaction must be underpinned by great UX/UI. So let’s be disruptive. But let's do it for a purpose. Always for a purpose.+++>SUMMARY: An experienced, copy-based creative.An ideas person with strong platform and UI understanding.Strengths in disruptive messaging, pattern thinking (XD) and brand strategy.>OBJECTIVES: To solve tough brand challenges in refreshing ways.To build brands by turning complexity into simplicity.To achieve creative triumphs that look, sound and feel great.