Alex Wolfer Email & Phone Number

Chicago, Il, Us

New Berlin, Wisconsin, United States

Administered large-scale mar-tech projects that enhanced our digital footprint and subsequent lead generation and qualification efforts using automation and reportingAccomplished a complete website overhaul and brand refresh including design, UX, and contentConstructed yearly marketing plans, including a robust content strategy that includes blogs, email marketing, digital collateral, and social mediaEnhanced sales pipeline by building quarterly inbound campaigns that lead to qualified opportunitiesPartner with outside sales and creative on targeted client marketing campaignsProvide consistent brand messaging and reached strategic goals with limited available resourcesManage internal communications through the development of an email newsletter and new SharePoint site

Greater Milwaukee

Practiced strategic marketing campaign planning and execution for quarterly promotions and engagement programs.Led a Marketing presentation and discussion, at our National Sales Meeting, about the state of the department, future marketing plans, and collaboration efforts across the company.Exercised task management methods for large-scale projects.Communicated internal branding, strategy, and marketing activities via company-wide messaging.

Greater Milwaukee Area

Created a 200+ step engagement program with over 1,100 members, 8 variable email templates, and timing/notification mechanisms for a targeted nurture campaign that promoted a series of specialty products.Managed and created content for digital and physical marketing materials, including emails, advertisements, landing pages, blogs, social media, flyers, and additional collateral.Administrated the implementation of a new marketing automation system and examination of the lead generation process.Supported the needs, ideas, and communications of an outside sales team of 30+ reps.Updated and maintained various databases including Marketo, Pardot, and Salesforce.

Madison, Wisconsin

Implemented a social engagement measurement report using metrics from Facebook Insights and Ads Manager for Gilmour Garden & Watering and ABC Supply Co., Inc.Monitored social comments and crafted informative and engaging social copy for Gilmour and Hiebing's Facebook pageProduced content-focused, monthly social highlight reports for Toppers Pizza and Ariens CompanyPracticed media relations techniques while pitching Culver’s stories and writing and distributing ABC Supply Co. releases to media outlets across the country Performed initial research on industry trends and competitive audits for the development of client-facing projectsMaintained deadlines while managing projects between various client and clientele teams

Madison, Wi

Developed content to increase activity, impressions and engagement across CfLI’s social media platformsIntroduced and utilized the social media management tool, Hootsuite, to manage CfLI’s social media channelsWorked cross-functionally with campus organizations and marketing team members to design, promote, and write copy for on-campus activities and events

Appleton, Wisconsin

Led a group of interns in the researching and presentation of an Action Learning ProjectAssisted with the development of marketing collateral and product management projectsParticipated in brand asset value, customer relationship management, and fishbone diagram naming exercisesAttended weekly comprehensive meetings about management of digital/social media, marketing research, product development and marketing communicationsPerformed daily marketing tasks on individual and group projects

Appleton, Wi

Opened retail and retirement accounts for account managers and clients across the countryWorked collaboratively with management and team members in the execution of day-to-day duties