CMO in the iGaming Space - Setting New Standards for Transparency in Online Betting.

DaniaSchool is a not for profit school in London which opened in the summer of 2013. We cater to children aged 3-11. We are based in North London and are always happy to receive applicants or those interested in supporting this cause. The schools philosophy is based on Scandinavian principles and believes that education should be fun and relevant to children's skills whilst giving them the best start in life.My Roles:Board Meeting ResponsibilitiesWebsite Creation & ManagementHandy ManIT Infrastructure and Set Up

Director / Head of Digital Marketing across our core brands, with a major focus on GGPoker and growing the company/brand across the globe. Whilst with the company I have helped build and grow the entire marketing suite from fundamentals through to advanced AI marketing campaigns in remote locations. Focus is always on ROI and ROAS whilst keeping a close eye on branding and key metrics.

In charge of Marketing for BetBright across Sportsbook and Casino, including PPC, Affiliates, Social Media, CRM, VIP and the day to day retention of customers including upscaling and improving performance on a quarter by quarter or annual basis.Managing a team of 30+ people across the various departments alongside budget management and strategic goal setting with long tail AI and growth projects for the business. A specific core area of my job is gamification and growing this within the business to become a core part of the day to day within the company and our continued growth. Nominated for 3 European Marketing Awards across Digital during this period.

I (as part of the leadership and management team) grew Timgu from a 4 man startup to a 35 people+ entity in 2 years whereupon we sold the majority of the business (as the biggest mobile advertiser in the Nordics). Timgu is an on going business today and has managed clients ranging from Fintech (Ferratum), SaaS (TrustPilot), Retail (Stockmann, Escapade), Automotive (Fiat, Misterr Auto) and almost all sectors across the UK, US, Australia, Asia, Europe and The Middle East. Timgu has helped companies ranging from Large Corporates to Small Local businesses grow their brands across a range of fields, including Lakrids By Johan Bulow (a major global success) through to small local furniture stores grow their local and regional reach and expanding internationally. Timgu is focused on finding niches, working with specialist suppliers and giving them the chance to grow within their segment before handing the work back to the client with the support of the specialist team at Timgu.My overall responsibilities at Timgu incorporated all aspects of the business, ranging from P/L, Strategy, Planning, Staff Management, Director Renumeration, Bonus Structures and Day To Day managementMy primary task was to set the overall strategy of the business ensuring that each of our business units around the Nordics/Nother Europed followed the same vision and the same plan (within reason, all markets are unique afterall) and delivered on their KPIs

Managing all digital channels for 24option on a global scale. Key responsibilities:- Multi Million Euro monthly budget forecasting, planning and target sett8ng across all departments - budget forecasting, prediction of targets, allocation of targets per team and daily management of said targets.- Multi team management - Teams across Europe, the Middle East and South America. - PPC, SEO, Media, Display, Social, Video and Affiliate Marketing - Digital content delivery and implementation across numerous devices and platforms- Grow all Digital Channels in conjunction with offline channels. - Orchestrate and improve tracking and improve overall analytical landscape for the organization - Negotiating with partners and improve CRM funnels

Virtual Matter specialise in digital production for Augmented Reality. We partner with leading creative agencies and end clients around the world to bring innovative ideas to life with our in house team of mobile app developers, graphic designers and 3D artists. Our core competencies are:1. Customised augmented reality and mobile gaming platforms2. Mobile application development3. High end Video, Graphical and 3D production optimised for mobile AR

Working on a portfolio with approximately 35-70 customers growing them steadily each quarter. Managing to bring retail portfolio into positive growth compared to targets for first time in 1½ years. Steady YoY growth of 18%+

Nordic Retail Lead - January 2010, Focusing on growing retail pan Nordic in collaboration with all EMEA PoC'sWebsite Conversion Specialist - October 2009 - May 2010 - Helped set up, create and develop Conversion Champions within Google which has since been rolled out globally. Focusing on Website Usability, Conversion Cycles and "Creating the right website"Pan Nordic Event Co-Ordinator - Co-Ordinating & Planning 6 events across the Nordics leading to a sales uplift of over $500k per market per event.Nordic Inside Sales Cross Lead - Helping set up a system for Google to cross collaborate on new leads coming in and ensuring that the sales teams take care of leads.

Working as Relationship and Account Manager for top 40 agencies in Denmark. Main focus to drive growth for agencies, education, training & developing the relationship between Google and Agencies. Primary focus Top 6 (GroupM, Aegis etc). Growth Rates of Ca. 10% QoQ (Above target)

Working for UORadio and helping with the initial testing, setting up of operations in Europe and developing the stations worldwide. Assisting with marketing, PR and DJ'ing live on the air for 2 years, after retiring also did a number of guest appearances.