As a Director of The GOOD Shopping Guide, I have been part of the development and growth of what has become the definitive guide to ethical brands and companies. Our brand comparison tables have become a trusted resource for consumers, investors, trade buyers, employees, and journalists seeking to support genuinely ethical brands.Responsibilities:* Collaborated with brands and companies, both large and small, to help optimise their ethical credentials through our independent Ethical Accreditation and accompanying improvement consultations.* Maintained strong relationships with clients and partners in the ethical business community, including: Aviva PLC, Green People, Octopus Energy, Highland Spring, Neal's Yard Remedies, Burn's Pet Nutrition and Charity Bank.Accomplishments:* Contributed to expanding the number of ethical comparison tables covering around seventy different product sectors published on www.thegoodshoppingguide.com.* Supported numerous brands in achieving Ethical Accreditation, enabling them to demonstrate their commitment to ethical practices to consumers, investors, trade buyers, employees, and journalists.* Helped grow awareness within the business community of the importance of ethical and sustainability issues within business, for the benefit of the planet (environment, animals and people).

Selling creative sponsorship ideas and advertising to major UK clients and advertising agencies.

Responsible for media planning and buying for clients including: Sony; American Airlines; Thomson Holidays and Johnson & Johnson.