Alexander Kernitsky Email & Phone Number

New York, Ny, Us

Wood-Ridge, New Jersey, Us

• Lead Copywriter and Digital Marketing Analyst for a professional alliance of conceptualgraphic artists, copywriters, and technologists who collaborate on a freelance basis toprovide strong creative ideas, groundbreaking platforms, and dynamic brand strategies for avast array of products and services.• Clients Include: R/GA, Universal McCann, IPG Mediabrands, Initiative, Edelman, BCW Global,WPP, New York Red Bulls, Coach, Grey NY, Taylor Creative, Newsweek, Motorola, MedidataSolutions, Thrive Global, United Airlines, Diagio, Nike, Samsung, Radius Ventures, CMPLY,House of Jai Yoga Studio, Crossfit Novus, Prosperity Financial Services, Connell Foley LLP

Stamford, Connecticut, Us

• As the lead copywriter and creative for BMW CRM, planned, designed, and executedoutreach efforts for BMW North America’s national and regional driving programs.• Devised and managed a new and improved creative process that leveraged accountmanagement software to streamline workflow across account teams, resulting in improvedcommunication, organization, and efficiencies.• Created and implemented a robust tracking and reporting system for creative metrics,helping to identify successful programs and delivering actionable data and recommendationsto clients and account teams.• Led the implementation of brand guidelines, communicating updates and changes toaccount teams and ensuring that all creative was in compliance.• Provided copywriting, creative, and proofing support to the Strategy team for new businesspitches, responses to RFPs, and client presentations.

New York, New York

• Wrote and proofed copy on tight deadlines and crafted engaging, dynamic content tomaximize fan engagement.• Drafted descriptions and recaps of highlights and games and worked with video editing teamto produce high-quality video to drive traffic to the website and app.• Worked with all 30 NHL clubs to produce team-specific content and managed video moduleson NHL and club sites.• Leveraged NHL tentpole events and milestones for maximum visibility.• Liaised with international teams to ensure proper translation of content forforeign-language NHL websites.

South Norwalk, Ct, Us

• As the lead digital strategist for Constellation, drove mass awareness, social conversation,and share of voice regarding Constellation’s role in making the NHL the first green sportsleague in North America.• Successfully negotiated and managed client sponsorship and hospitality deals with leaguesand teams (e.g. NHL, New Jersey Devils, Buffalo Sabres, Philadelphia Flyers, IndianapolisColts) to maximize client’s ROI, increase brand awareness, generate fan interaction, and drivenew business for sales teams.• Planned and executed major client activations and events and digital campaigns thatincluded league and team homepage takeovers, geo-targeting, programmatic, and social formajor events such as the NHL’s Winter Classic, All Star Game and Green Week.• Provided recommendations to clients on how to most effectively leverage sponsorship andhospitality deals through project recommendations, sponsorship valuations, and conceptdevelopment based on current brand strategy and messaging.• Maintained constant communication with client marketing managers to provide statusupdates on key projects and ensure that all client deliverables were being met, including:creating overall marketing campaign recaps and PowerPoint presentations for events andseasons as well as delivering creative and innovative ideas for new activations andcampaigns.• Clients Include: Constellation, AMC Networks, North American Breweries, Hobey BakerMemorial Award Foundation, EDAN TV, Under Armour, New York Life

• As the in-house digital marketing leader, led all public relations efforts including the boldannouncement of the multi-million dollar merger with Majeso, which resulted inunprecedented recognition in the industry.• Produced social and digital initiatives to drive mass awareness and interest in three newproduct offerings – and delivered record results and new business.• Directed and transformed company website into a dynamic tool by combining marketingautomation and web analytics.• Worked closely with sales team to coordinate company presence at major industrytradeshows, including design and layout of exhibit, collateral, and marketing materials.

New York, Ny, Us

Recruited to serve as Associate Director and creative liaison for this startup onlinecommunity specialized in designing and promoting online auction events. Implementedcommunication and social media strategies to increase community awareness anddonations for partnered charitable organizations. Developed and created content-drivenmultimedia campaigns; collaborated with marketing group to build strong blog / socialmedia communication channels.Organized event for Microsoft's Gaming & Giving for Good fundraiser, generating sixthhighest total revenue among participating teams for Maria Fareri Children's Hospital.Proactively developed and maintained dynamic social media campaigns, authoringcompany blog and utilizing Twitter / Facebook to promote benefits of Cause Marketingto members and potential partners.

Legal Experience includes: Law Clerk with Monmouth County Prosecutor's Office; Prosecution Project Intern with Outagamie County District Attorney's Office; Extern with King's County Hospital; Trial Preparation Assistant with New York County District Attorney's Office; Legal Assistant with Shearman & Sterling; and Assistant Director with Fund for the Public Interest

Bachelor Of Arts - Ba, Psychology

Master Of Arts - Ma, Forensic Psychology

Doctor Of Law - Jd, Law

Sports Communication