Very experienced Communication Management Consultant, with 360 view and experience. He worked ether as a Manager or Consultant for major Advertising Agencies, major Media, major Advertisers. He can comprehend the objectives and interests of each side of the advertising triangle and develop and advise and coordinate the delivery of "Win-Win-Win" strategies and tactics. He worked with large companies, both Nationals and Multinationals. He undertook many projects in Greece, Western- Eastern Europe, MENA region and South Africa. His core services in a nutshell are: "To determine the communication and media strategy that will best deliver the business objective, to orchestrate the relevant media and manage the message delivery process optimizing costs (in a very competitive and non transparent media market) in a given time frame, while continuously monitoring and adapting the course. (Commercial, political, non-profit, environmental etc). His recent research work: CC/CX, How to build a CUSTOMER CENTRIC organization and how to ensure the ultimate CUSTOMER XPERIENCE. The big obstacles, the traps, the disasters, the way out.Systemic: Focus on HOW things work. Researching the system from different perspectives/viewpoints trying to understand the whole.Appreciative: Researching issues by focusing on what really WORKS.Focus on the solution, not the problem. This creates allies, not guilty people. The aim is to align all the needed resources to attain the objective. Focus on DELIVERY of the agreed. He is very experienced in designing and using research to determine and understand the needs, motives and behavior of clients and stakeholders. uses appropriate research with proprietary or non proprietary techniques. Examples of proprietary techniques:Perceived Problem Ranking -PPR -From the client/stakeholders' point of view.Emotional Response and Engagement Evaluation (EREE) Research. Visual Perception ResearchVPR. Analysis of non-verbal communication. Specialties: StakeHolders Management and Engagement, Branding and Identity, Positioning, Advertising Media Budget Optimization, Advertising Timing Optimization, Politics Campaign Planning, Non-Profit Organizations Fund Raising, Philanthropy Communication, Cross-Cultural Communication Planning, Education of Executives in communication planning both Nationally and Internationally. Geographically expertise ranges from South Africa to the Middle East, South-Eastern Europe, Central Europe, North-Eastern Europe.