Oleksandr Kytsenko Email & Phone Number

Kharkiv, Ua

Kiev, Ukraine

Founder of the consulting company 4E CONSULTING, specialist in building, systematizing business and developing the existing potential of the organization. Implemented 100+ consulting projects. During the quarantine period, launched a foodtech business in a record 14 days. Partner of the Ministry of Digital Transformation. Partner of "Diya.Business". Partner “to be partner”. Merezha platform expert with the support of the EBRD and EU4Business. Author of the book "50 Selling Techniques". Won the "Best Manager of 2020" nomination. 4E CONSULTING company won the "Company of the Year 2020" nominationPerformed at 50+ events, including “Point of Growth 2.0” and "Point of Growth 3.0", Remarketing Festival, Kharkiv V Youth Forum, “Diya.Business”, “First money”, IV INTERNATIONAL LEGAL FORUM, Young business club, “Miracle Morning”, “ Business Anatomy”; • maintains author's blogs on the portals nv.ua, mc.today, ain.ua, diia.gov.ua.Cases:Women's clothing online store Task: to increase the company's sales. Implementation period: 6 months. Key results: • the average bill increased from UAH 1,700 to UAH 2,300; • the prepayment rate increased from 5% to 35%; • conversion on the site increased from 80 to 95%; • conversion on Instagram increased from 5 to 23%; • increase in sales of the company for half a year +300%. Online supermarket Foodex24 Task: open a business from scratch. Implementation period: 14 days. Key results: • new business launched within 14 days; • 1000+ orders in the first week after opening; • increase in the average check by 25% for 4 weeks of work; • increase in brand awareness in Kyiv by 22% for 2 weeks of work; • entered the National Register of Records of Ukraine as the fastest opening of an online store - in 14 days

Kharkiv

Training of sales representatives in all regions of Ukraine• Development and implementation of trainings for sales representatives and improvement of existing ones. • Development and implementation of internal training and certification tools. • Development and implementation of the grading system. • Organization of external corporate training • The following key training programs have been developed: - 10 steps of a sales representative - Sales, negotiations - SPIN sales - Advanced training in handling objections. Results:Conducted more than 50 trainings within the companyMore than 200 sales representatives trained• The number of sales representatives who meet the set of criteria for obtaining 1 category has increased• The share of sales representatives of the 1st category in the company increased from 7 to 16% in 2 years (Jan 2015-May 2017).

Kharkiv

Organization of the sales departmentSales planningRecruitment and training of personnelImplementation of planned indicatorsAchieving tactical superiority over competitors in the entrusted territoryNegotiations with key clientsWorking with the client base, defining tactical tasks for the sales department• development of presentation of the company's products in regional retail chains (Kharkiv) ;• attracting new network clients;• enabling a sales plan for new customers Negotiating with key chain;.• development and implementation of promotion policy.Results:• achieved the introduction of new categories for existing customers• the representation of the company's products has increased in one chain from 30 to 50% (Jan 2017-May 2017).