Alexander Kleijngeld

Alexander Kleijngeld Email and Phone Number

Global Solution Director (Innovation practice) @ Toluna
Bloemendaal, NH, NL
Alexander Kleijngeld's Location
Amsterdam, North Holland, Netherlands, Netherlands
Alexander Kleijngeld's Contact Details

Alexander Kleijngeld work email

Alexander Kleijngeld personal email

About Alexander Kleijngeld

Marketing analytics and insights consultant with 24 years of experience in a broad range of industries and across marketing issues. Team player who enjoys fast-paced, changing environments. Flexible can-do attitude. Curious, analytical, engaged.Extensive knowledge of traditional and new marketing research methodologies and techniques (survey, , social, big data, virtual reality, etc..), acquired through progressive positions with international marketing research firms (MetrixLab and RI, now TNS). Areas of insights expertise include innovation and shopper research, for example consumer journey mapping and packaging design testing.Strong business development, sales and client relationship handling capabilities. Demonstrated ability to generate new business from new and existing accounts. Managed large scale research programs. Managed teams and P&L. Demonstrated ability to innovate research programs and solutions.Sound understanding of the role of marketing intelligence and how it is applied to business issues, gained from working on client and agency side, internationally, and within a broad range of industries (CPG, retail, finance, technology).

Alexander Kleijngeld's Current Company Details
Toluna

Toluna

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Global Solution Director (Innovation practice)
Bloemendaal, NH, NL
Website:
metrixlab.com
Employees:
640
Alexander Kleijngeld Work Experience Details
  • Toluna
    Global Solution Director (Innovation Practice)
    Toluna
    Bloemendaal, Nh, Nl
  • Metrixlab
    Senior Director, Solution Consultancy
    Metrixlab Jul 2019 - Present
    Rotterdam Area, Netherlands
    MetrixLab offers a suite of research and insights solutions within the business practice of 'Product Innovation' My key responsibilities within this business practice include:- Creating the vision, setting priorities/key initiatives and developing/executing action plans for our portfolio of Sales Activation / Shopper research and insights solutions that are offered within the Product Innovation business practice- Proactively collaborating with commercial teams to identify and develop… Show more MetrixLab offers a suite of research and insights solutions within the business practice of 'Product Innovation' My key responsibilities within this business practice include:- Creating the vision, setting priorities/key initiatives and developing/executing action plans for our portfolio of Sales Activation / Shopper research and insights solutions that are offered within the Product Innovation business practice- Proactively collaborating with commercial teams to identify and develop highest potential commercial client and new business opportunities, covering EU and LATAM- Providing a mix of commercial support, solution renovation and subject matter expertise- Being accountable for achieving the solutions revenue target Show less
  • Metrixlab
    Senior Director, Global Solution Consulting
    Metrixlab Jan 2015 - Jun 2019
    This a broad ranging strategic role, focused on improving commercial impact through:- Generation of global commercial opportunities and overseeing responses to large RFI/RFP requests- Global client relationship facilitation by introducing new learning, new insights and new solutions- Commercial support to MetrixLab's Client Service Teams from a content perspective (analytical approaches and solutions)- Management of MetrixLab's portfolio of solutions (shaping, productizing… Show more This a broad ranging strategic role, focused on improving commercial impact through:- Generation of global commercial opportunities and overseeing responses to large RFI/RFP requests- Global client relationship facilitation by introducing new learning, new insights and new solutions- Commercial support to MetrixLab's Client Service Teams from a content perspective (analytical approaches and solutions)- Management of MetrixLab's portfolio of solutions (shaping, productizing, training and innovation of research solutions)- Team management- New office / network expansion support Show less
  • Metrixlab
    Strategy Director
    Metrixlab Jan 2014 - Dec 2014
    Rotterdam
    Strategic leader for named top accounts in EU, Asia and Latam. Responsible for collaborating with the Country Managing Directors on these accounts to guide clients towards innovative marketing research, by adopting MetrixLab's omnidata vision (leveraging survey, mobile, social media and big data) for better, faster and more affordable insights. Key responsibilities include: - Global sales, relationship and innovation initiatives on named key accounts- Develop content innovations that… Show more Strategic leader for named top accounts in EU, Asia and Latam. Responsible for collaborating with the Country Managing Directors on these accounts to guide clients towards innovative marketing research, by adopting MetrixLab's omnidata vision (leveraging survey, mobile, social media and big data) for better, faster and more affordable insights. Key responsibilities include: - Global sales, relationship and innovation initiatives on named key accounts- Develop content innovations that will have true business impact- Large pitch submissions & new business development- Greenfield operations (new country offices) Show less
  • Metrixlab
    Business Unit Manager Innovation & Shopper
    Metrixlab Sep 2009 - Dec 2013
    Rotterdam Area, Netherlands
    - Revenue and growth responsibility for the Innovation & Shopper Practice across EU, USA, China- Responsibilities include sales team management, sales, business development, proposal writing and pitch submissions, analysis and reporting, client consulting, key account management, solution/content development and training
  • Research International Usa
    Vice President
    Research International Usa Aug 2005 - Sep 2009
    Greater Minneapolis-St. Paul Area
    - Target / revenue responsibility through key account management and new sales. - Developed entirely new clients or new streams of business- Managed existing client relationships and research programs, including a major CPG company's concept testing program valued at ~$1M per year- Managed client relationships, leading RFQ and RFP stages, closing, analytics, presentation and implementation of mostly custom projects for companies in CPG, Retail, Financial services and Technology-… Show more - Target / revenue responsibility through key account management and new sales. - Developed entirely new clients or new streams of business- Managed existing client relationships and research programs, including a major CPG company's concept testing program valued at ~$1M per year- Managed client relationships, leading RFQ and RFP stages, closing, analytics, presentation and implementation of mostly custom projects for companies in CPG, Retail, Financial services and Technology- Interim on-site co-management of major CPG company's Tracker program and leading sales of custom program opportunities (H1 2009)- Areas worked in Segmentation, U&A, pricing, insights and concepts screening, brand equity, C-Sat and product testing - Winner of a Diamond Award 06, awarded for best global business building work Show less
  • Research International Nl
    Business Unit Manager Quant Fmcg Clients
    Research International Nl Jan 2002 - Jul 2005
    Rotterdam Area, Netherlands
    - Management of the business unit that is responsible for quantitative research for all Dutch CPG and Retail clients. The unit had 15+ staff, including 5 directors and annual sales of ~US$ 6M- New business responsibility, amongst others leading to winning preferred supplier status for innovation with major European CPG company (annual revenue of ~1.5M Euro)- Grew unit sales by 20% in 2003, through a focus on expanding tracking business among existing clients while generating new… Show more - Management of the business unit that is responsible for quantitative research for all Dutch CPG and Retail clients. The unit had 15+ staff, including 5 directors and annual sales of ~US$ 6M- New business responsibility, amongst others leading to winning preferred supplier status for innovation with major European CPG company (annual revenue of ~1.5M Euro)- Grew unit sales by 20% in 2003, through a focus on expanding tracking business among existing clients while generating new business in innovation- Member of RI NL management board, with responsibility for marketing- Led operational initiatives, including development of an online brand dashboard for a major client- Presenter at several MRS conferences. Show less
  • Orange
    Product Manager
    Orange Jan 2001 - Dec 2001
    The Hague Area, Netherlands
    - Revenue target responsibility (airtime)- Responsible for development of portal content and user experience.- Accomplished a relaunch of the mobile portal with new content and functionalities
  • Tiscali
    Content Procurement Manager
    Tiscali Jan 2000 - Dec 2000
    Rotterdam Area, Netherlands
    - Product Manager Mobile Internet; responsibilities included the development and launch of a full mobile portal in Denmark and the UK including the launch of a Virtual Mobile Operator business- Content Procurement Manager; responsibilities included deal making and trading of web-based content for a split on banner advertising revenues
  • Douwe Egberts
    Marketing Intelligence Manager
    Douwe Egberts Jan 1999 - Dec 1999
    Utrecht Area, Netherlands
    - Responsible for all continuous and brand tracking research (Nielsen, IRI, Millward Brown), managing a small team, member of the innovation team for a key brand. - Set-up the foundation for next generation tracking, via internet. Created the insight platform for a Risotto with sauce product (launched in 2003). Developed several international Sara Lee standard methods for marketing research.
  • Research International Nl (Now Tns)
    Senior Research Executive And Team Leader
    Research International Nl (Now Tns) Jul 1995 - Dec 1998
    Rotterdam Area, Netherlands
    Responsible for project management and client deliverables for major CPG and technolgy clients.

Alexander Kleijngeld Skills

Market Research Marketing Research Segmentation Consumer Behaviour Analytics Brand Equity Customer Insight Online Research Marketing Strategy Crm Quantitative Research Consumer Insight Fmcg Marketing Innovation Research Business Development Strategy Focus Groups Consumer Behavior Shopper Marketing Design Research Product Development Advertising Research Dutch English Sales New Business Generation Team Leadership Strategic Insights Consumer Insight Generation Category Insights Proposal Writing Rfi Rfp Product Marketing Product Management Sales Presentations Digital Product Development Account Management Consumer Products Packaging Design Data Analysis Analytical Skills Statistical Data Analysis Key Account Development Innovation Consulting Digital Marketing

Alexander Kleijngeld Education Details

Frequently Asked Questions about Alexander Kleijngeld

What company does Alexander Kleijngeld work for?

Alexander Kleijngeld works for Toluna

What is Alexander Kleijngeld's role at the current company?

Alexander Kleijngeld's current role is Global Solution Director (Innovation practice).

What is Alexander Kleijngeld's email address?

Alexander Kleijngeld's email address is al****@****ail.com

What schools did Alexander Kleijngeld attend?

Alexander Kleijngeld attended University Of Groningen, Murmellius Gymnasium Alkmaar.

What skills is Alexander Kleijngeld known for?

Alexander Kleijngeld has skills like Market Research, Marketing Research, Segmentation, Consumer Behaviour, Analytics, Brand Equity, Customer Insight, Online Research, Marketing Strategy, Crm, Quantitative Research, Consumer Insight.

Who are Alexander Kleijngeld's colleagues?

Alexander Kleijngeld's colleagues are Helen Wu, David Mitchell, Doreen Harmon, Thomas Misto, Anaële Madic, Antony Jacob, Udayabaskar Jayaraman.

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