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Alexander Koene Email & Phone Number
Co-Founder
at
Let's Play Equal
1 work email found
@br-nd.com
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Co-Founder
Location
Amsterdam, North Holland, Netherlands
Company size
Who is Alexander Koene? Overview
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Quick answer
Alexander Koene is listed as Co-Founder at Let's Play Equal, a company with 6 employees, based in Amsterdam, North Holland, Netherlands. AeroLeads shows a work email signal at br-nd.com and a matched LinkedIn profile for Alexander Koene.
Alexander Koene previously worked as Co-Founder at Br-Nd People and Co-Founder at The 23Plusone Collective. Alexander Koene holds Skiing Instructor, Skiing, Anwärter Ski Instructor from Nskiv.
Company email context
Email format at Let's Play Equal
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{last}@br-nd.com
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Profile bio
About Alexander Koene
With passion and determination, we can rise to any challenge. Imagine a world where our economic systems are in harmony with the rhythms of nature—where sustainability and interdependence lead the way, replacing outdated models of greed. We stand on the brink of an extraordinary shift, moving from a focus on shareholder value to something far more inclusive, beneficial, and holistic for everyone.My role in this transformation? I’m here to spark positive energy, share knowledge, and open doors to new opportunities. It’s our responsibility to inspire the next generation to not only embrace this shift but to accelerate it.As a creative entrepreneur, I’ve co-founded three exciting ventures with my brilliant friend and business partner, Kim Cramer: • BR-ND People: A branding agency with a mission to create real-world impact and do good. • The 23plusone Collective: A movement using evidence-based values to ignite growth with purpose. • Let’s Play Equal: Revolutionizing diversity, equity, and inclusion in business through the power of serious gaming.All of these projects are driven by the belief in the social heart of sustainability.Throughout my career, I’ve had the incredible privilege of working with visionary people across different cultures, spanning Europe, Africa, and Asia. Leading consumer goods companies in these diverse regions has broadened my cultural perspective and sharpened my ability to solve complex problems.My interests are as diverse as my journey, from psychology, marketing, and engineering to defense strategies and preventive healthcare. I live by the belief that a dynamic, active, and social lifestyle leads to success in both work and life.When I’m not in the boardroom or brainstorming new ventures, you’ll find me thriving in the outdoors. From hitting the gym to skiing, sailing, running, or cycling, I’m passionate about staying active. I also love rolling up my sleeves for hands-on projects like household tasks and mechanical repairs—skills honed in my mother’s goldsmith studio and during a once-in-a-lifetime sea voyage around the globe.As a solo father of three incredible kids, I’m driven to help shape a brighter, healthier, and more joyful world for them and future generations. Together, we can create a positive and happy future for all. Let’s make it happen!
Listed skills include Strategy, Brand Architecture, Marketing Strategy, Entrepreneurship, and 37 others.
Current workplace
Alexander Koene's current company
Company context helps verify the profile and gives searchers a useful next step.
Let'S Play Equal
11 roles · 39 years
Alexander Koene work experience
A career timeline built from the work history available for this profile.
Co-Founder
CurrentBR-ND People is an impact consulting firm. We accelerate transformation towards responsible growth for brands with a mission. Working closely with driven teams, we forge sustainable strategies that respect people, the environment, and future generations. A positive culture and an attractive brand are the keys to success. Since 2017, we have been B Corp.
Dec 2007 - Present
Co-Founder
CurrentThe heart of social sustainability is justice, equity, diversity, and inclusion. We believe these issues are important to everybody. That's why we introduced "Let's Play Equal", the most unfair game in the world. It is a serious gaming tool created by a collaboration of B Corps, including Blyde, BR-ND, Mistelli, and Greenjobs.nl in collab with B Lab.
Mar 2023 - Present
Co-Founder
Current23plusone is a universal emotive language able to connect people to the things that matter. We aim to create positive people, teams, and companies with motivated, happy, and healthy people. The 23plusone Collective is a cooperative partnership, its members are trained and certified as 23plusone practitioners. You will find practitioners of the 23plusone.
Jan 2012 - Present
Member The Present 100
CurrentThe Present 100 is a group of ambitious, inspiring and influential entrepreneurs who work together to support and develop social initiatives in the areas of mental resilience, social equity and ecological restoration.
Oct 2023 - Present
Managing Partner
Positioneringsgroep was a leading consultancy in brand positioning & portfolio strategy. As managing partner I was responsible for knowledge development, innovation of methods & practices, client leadership, brand transformation, and creative strategy.
Jan 2001 - Dec 2010
International Marketing Director
Responsible for brand marketing of Iams & Eukanuba petfood in Europe, Middle East and Africa
1998 - 2000
~2 yrs
Head Of Brand Marketing
Board positions in The Netherlands, Indonesia and Italy. Head of brand marketing and innovation. Worked on international brands like Lucky Strike, SE555 and Kent, etc. Shortly after being appointed as Country Manager Italy, I decided to leave BAT to pursue more sustainable routes in life.
1993 - 1998
~5 yrs
Various Brand Marketing Roles
Started my professional career at Mars as a graduate trainee and gained experience in international brand management on various packaged goods brands, such as Whiskas, Sheba, Kitekat, Catsan, Brekkies, etc.
1987 - 1993
~6 yrs
Cavalry Officer
Served as commander of a cavalry platoon consisting of Leopard 2 Tanks - 41 Tank Battalion Huzaren Prins van Alexander - Stationed in Hohne, West Germany.
Jun 1983 - May 1985
Sailor
Sailed around the world on MS Christian Wesch and the Nedlloyd Albany. Started as sailor and left as apprentice engineer.
Aug 1982 - Apr 1983
5 education records
Alexander Koene education
Skiing Instructor, Skiing, Anwärter Ski Instructor
Nskiv
Post Grad, Positive Psychology, The Greater Good Science Centre
Bachelor'S Degree, Marketing
Lieutenant Cavalery, Military Strategy (Cavalry), Officer Regiment Huzaren Prins Alexander
Sroc
Highschool, Secondary Education And Teaching
Instituut Kranenburg
FAQ
Frequently asked questions about Alexander Koene
Quick answers generated from the profile data available on this page.
What company does Alexander Koene work for?
Alexander Koene works for Let's Play Equal.
What is Alexander Koene's role at Let's Play Equal?
Alexander Koene is listed as Co-Founder at Let's Play Equal.
What is Alexander Koene's email address?
AeroLeads has found 1 work email signal at @br-nd.com for Alexander Koene at Let's Play Equal.
Where is Alexander Koene based?
Alexander Koene is based in Amsterdam, North Holland, Netherlands while working with Let's Play Equal.
What companies has Alexander Koene worked for?
Alexander Koene has worked for Let'S Play Equal, Br-Nd People, The 23Plusone Collective, The Present, and Positioneringsgroep.
How can I contact Alexander Koene?
You can use AeroLeads to view verified contact signals for Alexander Koene at Let's Play Equal, including work email, phone, and LinkedIn data when available.
What schools did Alexander Koene attend?
Alexander Koene holds Skiing Instructor, Skiing, Anwärter Ski Instructor from Nskiv.
What skills is Alexander Koene known for?
Alexander Koene is listed with skills including Strategy, Brand Architecture, Marketing Strategy, Entrepreneurship, Corporate Branding, Marketing, Customer Insight, and Positioning.
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