Alexander Kråkström Email & Phone Number

Helsinki, Uusimaa, Finland

Helsinki Area, Finland

Helsinki Area, Finland

Marketin Manager Foods FinlandNordic Lead Bouillon & SeasoninMain responsibilities:- Planning, developing and executing brand and marketing plans for Foods (Knorr, Turun Sinappia, Hellmann’s, Maille, Maizena, Bertolli) in Finland- Category and pricing strategies for Foods Finland- Nordic Brand Management, Marketing, Category & pricing strategies for Bouillon & Seasoning- Annual budgeting and business planning - Leading Nordic product launches for Bouillon & Seasoning involving all key stake holders (Brand Development, R&D, Supply Chain, Procurement, Sales) cross Europe- Leading Finland specific projects involving key stake holders (eg Turun Sinappia production move)- Leading co-operation with 3rd party agencies and suppliers (Marketing- , media companies, media agencies , digital- ,PR and research agencies)- Media spokesperson external speaker for Foods in Finland- Member of the Nordic Foods category lead team- Member of the Nordic Extended leadership team- Member of the Country category leadership team

Finland

Marketing Manager Finland Savoury, Dressings & TeaNordic Lead Bouillon & SeasoningKnorr, Hellmann's, Turun Sinappia, Maille, Maizena, Bertolli, Lipton, 3 Sintetin TeeMain responsibilities:- Planning and executing marketing plans for Savoury, Dressings and Tea (Knorr, Turun Sinappia, Lipton, Kolme Sinettiä, Hellmann’s, Maille and Maizena) in Finland- Category and pricing strategies for Savoury, Dressings & Tea in Finland- Nordic Marketing, Category & pricing strategies for Bouillon & Seasoning- Budgeting and yearly business planning - Leading Nordic product launches for Bouillon & Seasoning involving all key stake holders (Brand Development, R&D, Supply Chain, Procurement, Sales) cross Europe- Leading Finland specific projects involving key stake holders (eg Turun Sinappia production move)- Leading co-operation with 3rd party agencies and suppliers (Marketing- , media company’s, media agencies , digital- ,PR and research agencies)- Member of the Nordic Savoury, Dressings & Tea category lead team

Finland

- Maintaining and building customer relationship and maximising sales opportunities- Sales Budgeting and yearly business planning for Finland & Estonia- Yearly customers negotiations- Customer Business Reviews- Pricing- Trade window and spot offer quotations - Customer campaigns- Sales strategy- Category Strategy- Customer Strategies- Monthly and quarterly forecasting and reporting

- Retail & Marketing P&L responsibility- Yearly customers negotiations- Customer Business Reviews- Management of Sales Reps and Field Activities- Sales strategy- Category Strategy- Customer Strategies- Joint category projects with customers- Generating new customers and business- Marketing (Atl, Btl, PR, Catalogues, Events, Fairs)- Media relations, co-operation and negotiations- Co-operation and Reporting to Principals (Dafgård, Tivall, Ardo, Triumf Glass)

P&L responsibility for the Toy Division- Maintaining and building customer relationship and maximising sales opportunities- Yearly customer negotiations- Customer Business Reviews- Generating new customers and business- Management of Key Account Managers and Field Sales (11 direct reports)- Sales strategy- Category Strategy- Customer Strategies- Joint Category projects with Key Accounts- Marketing (Atl, Btl, PR, Catalogues, Events, Fairs)- Member of the Executive Group

- Maintaining and building customer relationship and maximising sales opportunities- Yearly negotiation with Key Customers- Budgeting & Forecasting- Trade window and spot offer quotations - Category & Assortment Management- Pricing- P&L responsibility for Marketing - Marketing (Atl, Btl, PR, Catalogues, Events, Fairs)- Media relations, co-operation and negotiations- Customer campaigns- Management of Field Sales- Member of the Executive Group

Retail Manager for Rauch Juices, Brämhults Juices, Ocean Spray Juices and Illy CoffeeMain responsibilities:- P&L responsibility for Retail Division- Yearly negotiations with Retail Customers- Pricing- Assortment management- Management of Fields Sales Force- Marketing (Atl, Btl, PR, Events & Fairs)- Co-operation and Reporting to Principals

Product Manager, Sub-formats, (Kesko Purchase / Fresh Foods 1.3.2002 - 31.7.2004)Main responsibilities:- Yearly negotiations with suppliers- Category management- Pricing & assortment management for Kesko Retail Chains- Concept development with Kesko Retail chains- Product development projects with suppliers- Category projects with Kesko Retail Chains- Retail campaigns Product Development Manager (Carrols Oy 1.10.2001 – 28.2.2002)Main Responsibilities: - Concept development- Product development- Development of production methods- Raw materials monitoring and selection- Quality monitoring- Supplier co-operationArea Manager (Carrols Oy 7.1.1998 – 31.9.2001)Main responsibilities:- Full P&L responsibility for 7 outlets- Operational management of 7 outlets- 7 direct reports, managerial responsibility for 70 employees including recruitments- Opening of new outlets- Product development (Deli Express, Pan Pizza Express, Drop Coffee Shop)- Concept development (Deli Express, Pan Pizza Express, Drop Coffee Shop, HMR & Bake off projects for Kesko Retail chains