Alexander Kråkström

Alexander Kråkström Email and Phone Number

Managing Director at Förlaget M @ Förlaget M
helsinki, southern finland, finland
Alexander Kråkström's Location
Helsinki, Uusimaa, Finland, Finland
Alexander Kråkström's Contact Details

Alexander Kråkström work email

Alexander Kråkström personal email

n/a

Alexander Kråkström phone numbers

About Alexander Kråkström

Alexander Kråkström is a Managing Director at Förlaget M at Förlaget M. He possess expertise in fmcg, retail, marketing management, marketing strategy, product development and 44 more skills. He is proficient in Finnish, Swedish and English.

Alexander Kråkström's Current Company Details
Förlaget M

Förlaget M

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Managing Director at Förlaget M
helsinki, southern finland, finland
Website:
forlaget.com
Employees:
16
Alexander Kråkström Work Experience Details
  • Förlaget M
    Managing Director
    Förlaget M Oct 2023 - Present
    Helsinki, Uusimaa, Finland
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  • Förlaget M
    Sales Manager
    Förlaget M Sep 2018 - Oct 2023
    Helsinki Area, Finland
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  • Unilever
    Marketing Manager
    Unilever Mar 2014 - Sep 2018
    Helsinki Area, Finland
    Marketin Manager Foods FinlandNordic Lead Bouillon & SeasoninMain responsibilities:- Planning, developing and executing brand and marketing plans for Foods (Knorr, Turun Sinappia, Hellmann’s, Maille, Maizena, Bertolli) in Finland- Category and pricing strategies for Foods Finland- Nordic Brand Management, Marketing, Category & pricing strategies for Bouillon & Seasoning- Annual budgeting and business planning - Leading Nordic product launches for Bouillon & Seasoning involving all key stake holders (Brand Development, R&D, Supply Chain, Procurement, Sales) cross Europe- Leading Finland specific projects involving key stake holders (eg Turun Sinappia production move)- Leading co-operation with 3rd party agencies and suppliers (Marketing- , media companies, media agencies , digital- ,PR and research agencies)- Media spokesperson external speaker for Foods in Finland- Member of the Nordic Foods category lead team- Member of the Nordic Extended leadership team- Member of the Country category leadership team
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  • Unilever
    Nordic Senior Brand Manager
    Unilever Sep 2012 - Feb 2014
    Finland
    Marketing Manager Finland Savoury, Dressings & TeaNordic Lead Bouillon & SeasoningKnorr, Hellmann's, Turun Sinappia, Maille, Maizena, Bertolli, Lipton, 3 Sintetin TeeMain responsibilities:- Planning and executing marketing plans for Savoury, Dressings and Tea (Knorr, Turun Sinappia, Lipton, Kolme Sinettiä, Hellmann’s, Maille and Maizena) in Finland- Category and pricing strategies for Savoury, Dressings & Tea in Finland- Nordic Marketing, Category & pricing strategies for Bouillon & Seasoning- Budgeting and yearly business planning - Leading Nordic product launches for Bouillon & Seasoning involving all key stake holders (Brand Development, R&D, Supply Chain, Procurement, Sales) cross Europe- Leading Finland specific projects involving key stake holders (eg Turun Sinappia production move)- Leading co-operation with 3rd party agencies and suppliers (Marketing- , media company’s, media agencies , digital- ,PR and research agencies)- Member of the Nordic Savoury, Dressings & Tea category lead team
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  • Chiquita
    Key Account Manager Finland & Estonia
    Chiquita Jul 2011 - Sep 2012
    Finland
    - Maintaining and building customer relationship and maximising sales opportunities- Sales Budgeting and yearly business planning for Finland & Estonia- Yearly customers negotiations- Customer Business Reviews- Pricing- Trade window and spot offer quotations - Customer campaigns- Sales strategy- Category Strategy- Customer Strategies- Monthly and quarterly forecasting and reporting
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  • Foodbrands Nordic Oy
    Sales & Marketing Manager
    Foodbrands Nordic Oy Oct 2010 - Jul 2011
    - Retail & Marketing P&L responsibility- Yearly customers negotiations- Customer Business Reviews- Management of Sales Reps and Field Activities- Sales strategy- Category Strategy- Customer Strategies- Joint category projects with customers- Generating new customers and business- Marketing (Atl, Btl, PR, Catalogues, Events, Fairs)- Media relations, co-operation and negotiations- Co-operation and Reporting to Principals (Dafgård, Tivall, Ardo, Triumf Glass)
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  • Norstar
    Sales Manager
    Norstar Aug 2009 - Sep 2010
    P&L responsibility for the Toy Division- Maintaining and building customer relationship and maximising sales opportunities- Yearly customer negotiations- Customer Business Reviews- Generating new customers and business- Management of Key Account Managers and Field Sales (11 direct reports)- Sales strategy- Category Strategy- Customer Strategies- Joint Category projects with Key Accounts- Marketing (Atl, Btl, PR, Catalogues, Events, Fairs)- Member of the Executive Group
  • Norstar
    Marketing & Key Account Manager
    Norstar Oct 2006 - Aug 2009
    - Maintaining and building customer relationship and maximising sales opportunities- Yearly negotiation with Key Customers- Budgeting & Forecasting- Trade window and spot offer quotations - Category & Assortment Management- Pricing- P&L responsibility for Marketing - Marketing (Atl, Btl, PR, Catalogues, Events, Fairs)- Media relations, co-operation and negotiations- Customer campaigns- Management of Field Sales- Member of the Executive Group
  • Mixtec And Brämhults Juice
    Retail Manager
    Mixtec And Brämhults Juice Aug 2004 - Oct 2006
    Retail Manager for Rauch Juices, Brämhults Juices, Ocean Spray Juices and Illy CoffeeMain responsibilities:- P&L responsibility for Retail Division- Yearly negotiations with Retail Customers- Pricing- Assortment management- Management of Fields Sales Force- Marketing (Atl, Btl, PR, Events & Fairs)- Co-operation and Reporting to Principals
  • Kesko
    Several Positions
    Kesko Jan 1997 - Jul 2004
    Product Manager, Sub-formats, (Kesko Purchase / Fresh Foods 1.3.2002 - 31.7.2004)Main responsibilities:- Yearly negotiations with suppliers- Category management- Pricing & assortment management for Kesko Retail Chains- Concept development with Kesko Retail chains- Product development projects with suppliers- Category projects with Kesko Retail Chains- Retail campaigns Product Development Manager (Carrols Oy 1.10.2001 – 28.2.2002)Main Responsibilities: - Concept development- Product development- Development of production methods- Raw materials monitoring and selection- Quality monitoring- Supplier co-operationArea Manager (Carrols Oy 7.1.1998 – 31.9.2001)Main responsibilities:- Full P&L responsibility for 7 outlets- Operational management of 7 outlets- 7 direct reports, managerial responsibility for 70 employees including recruitments- Opening of new outlets- Product development (Deli Express, Pan Pizza Express, Drop Coffee Shop)- Concept development (Deli Express, Pan Pizza Express, Drop Coffee Shop, HMR & Bake off projects for Kesko Retail chains
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Alexander Kråkström Skills

Fmcg Retail Marketing Management Marketing Strategy Product Development Marketing Trade Marketing Key Account Management Brand Management Product Marketing Management Sales Customer Insight Sales Management Marketing Communications B2b Consumer Products Strategy Market Analysis Key Account Development Business Strategy Product Management Brand Development Market Planning Pricing P&l Management Market Research Forecasting International Sales Competitive Analysis Shopper Marketing Brand Equity Fast Moving Consumer Goods Negotiation Strategic Planning International Marketing Marketing Research Retail Category Management Cross Functional Team Leadership Product Innovation Category Management Sales Operations Business Planning Team Leadership Advertising International Business Categorization Pricing Strategy Business To Business

Frequently Asked Questions about Alexander Kråkström

What company does Alexander Kråkström work for?

Alexander Kråkström works for Förlaget M

What is Alexander Kråkström's role at the current company?

Alexander Kråkström's current role is Managing Director at Förlaget M.

What is Alexander Kråkström's email address?

Alexander Kråkström's email address is al****@****get.com

What is Alexander Kråkström's direct phone number?

Alexander Kråkström's direct phone number is +1 800-298*****

What are some of Alexander Kråkström's interests?

Alexander Kråkström has interest in Children, Civil Rights And Social Action, Environment, Human Rights, Arts And Culture.

What skills is Alexander Kråkström known for?

Alexander Kråkström has skills like Fmcg, Retail, Marketing Management, Marketing Strategy, Product Development, Marketing, Trade Marketing, Key Account Management, Brand Management, Product Marketing, Management, Sales.

Who are Alexander Kråkström's colleagues?

Alexander Kråkström's colleagues are Hanna Ylöstalo, Michaela Von Kügelgen, Sebastian Backman, Simon Ventus.

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