Strategic and operational management of Crocs CIS eCommerce business to maximize the performance and meet ambitious goals.Doubled Ecommerce business in 2019 and 2020, above market double digit growth in 2021Build and deliver a digital strategy to achieve annual KPI's based on a local approach and global best practicesResponsible for planning, organizing, coordinating, and managing digital marketing/IT agencies Build a high-performing team within the matrix… Show more Strategic and operational management of Crocs CIS eCommerce business to maximize the performance and meet ambitious goals.Doubled Ecommerce business in 2019 and 2020, above market double digit growth in 2021Build and deliver a digital strategy to achieve annual KPI's based on a local approach and global best practicesResponsible for planning, organizing, coordinating, and managing digital marketing/IT agencies Build a high-performing team within the matrix organizationManaging current 3P marketplace and lead the process of launch of new marketplacesPro active collaborating with retail team to create synergy between offline and the online businessNew fulfillment model launched and operation together with the international operation team1) eCom & omni-channel strategy implementation:- Analysis and design e-Commerce omni-channel strategy (retail, online and marketplaces) in Russia for Crocs brand- Sales plan for eCommerce channel creation & execution;- Click&Collect, ship from store, CRM 2) Full cycle web product management:- Own eCom sites development from scratch: crocs.ru- Marketplaces: Wildberries, Aliexpress Tmall, Ozon, lamoda Project management, sales plan execution;3) Digital marketing management:- Performance, display, SEO;- CRM: strategy, segmentation, email marketing;4) Warehouse management:- Fulfillment partner & 3PL provider coordination;- SLA control;5) Content management- eMerchandising: recommendation system, marketing calendar, sort/filters, landing pages;- product information localisation&upload;6) Data analytics & visualisation:- Update and review weekly operations&sales reports, identify opportunities to optimize the site merchandising, UI/UX and paid ad to drive performance;- CRM analytics; Show less

Responsible for 360 degree marketing in Russia and CIS countries according Global Brand Strategy Brand Marketing; D2C Marketing; Digital Marketing; Christopher Cane x Crocs launch in Tsvetnoy Transfer marketing into height effective digital sphere in Retail and Wholesale supportSignificantly increased investment in digital marketing to support growth in digital Supervise local agencies and production Responsible for preparation and execution of consolidated country… Show more Responsible for 360 degree marketing in Russia and CIS countries according Global Brand Strategy Brand Marketing; D2C Marketing; Digital Marketing; Christopher Cane x Crocs launch in Tsvetnoy Transfer marketing into height effective digital sphere in Retail and Wholesale supportSignificantly increased investment in digital marketing to support growth in digital Supervise local agencies and production Responsible for preparation and execution of consolidated country marketing P&L Show less

Develop Atlantic Marketing, Retail & Ecommerce Strategic and operational management of Retail, Marketing & Ecommerce departments (80 concept shops and internet store)Renewed Atlantic concept siteOpened new biggest in Russia flagship store in Mega Tepliy Stan Launched new Privat Label product group with 3 different category (200 SKU)

Luhta is the biggest Finland clothes and home decoration producer. I am responsible for developing on Russian Market ecommerce business from scratchResponsibilities Adapt concept to Russia market, develop and produce new site and products groups for Russia Responsible for sales, digital marketing and P&LSetting up operational processes for launch of business modelCoordination with IT development teams to set up IT architecture for business model launchManaging… Show more Luhta is the biggest Finland clothes and home decoration producer. I am responsible for developing on Russian Market ecommerce business from scratchResponsibilities Adapt concept to Russia market, develop and produce new site and products groups for Russia Responsible for sales, digital marketing and P&LSetting up operational processes for launch of business modelCoordination with IT development teams to set up IT architecture for business model launchManaging marketing activities and ROIOwnership of the P&L for Russia operations Show less

TAC is well-known bed linens and home decoration producer. Responsibilities: Develop TAC franchise and license program, P&LOpen and supervise more then 35 TAC’s concept shops.