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Zander Kyba is listed as Product Marketing | Data-Led Storytelling | GTM at AudienceView, a company with 254 employees, based in Toronto, Ontario, Canada. AeroLeads shows a work email signal at audienceview.com and a matched LinkedIn profile for Zander Kyba.
Zander Kyba previously worked as Director of Product Marketing at Audienceview and Senior Manager, Product Marketing at Audienceview. Zander Kyba holds Bachelor Of Arts, Honours Business Administration (Hba), Business Administration And Management, General from Ivey Business School At Western University.
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AeroLeads found 1 current-domain work email signal for Zander Kyba. Compare company email patterns before reaching out.
From SaaS to CPGs, I've built high-performing product marketing teams that have delivered measurable results. Some of the most challenging (and fun) chapters in my career include:- Built a competitive intelligence program that helped grow win rate by 10%- Led GTM for a portfolio of 20+ new-to-world recreational cannabis products, contributing $22M in net revenue- Repositioned flagship SaaS product by leading customer research, developing product messaging, and redesigning and rebuilding a new website journey - Launched countless new features, frequently over-achieving adoption targets- Managed multi-million dollar budgets, and bootstrapped with zero-dollar budgets- Been a product marketing leader, solo PMM, and a member of large marketing teamsI learn and evolve by doing. I've loved product marketing my whole career, so I've intentionally spent time in different functions - strategically learning how to be the best product marketer. Insights feed Product, Product feeds Marketing, Marketing feeds Sales & CS, Sales & CS feeds Insights. I've spent time in all, and I know how to build and optimize the product marketing loop.I'm always happy to connect & meet new people, so please don't hesitate to reach out!
Listed skills include Leadership, Creativity Skills, Communication, Analytics, and 17 others.
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A career timeline built from the work history available for this profile.
Toronto, Ontario, Canada
Compounding with my previous role, I am also now leading product pricing across our entire portfolio. In this newly expanded role, I also have much deeper involvement in developing our product and enterprise strategy to deliver sustainable and intentional growth across within our current products, as well as finding and analyzing opportunity in the broader.
Toronto, Ontario, Canada
Starting as a solo PMM, I grew the Product Marketing team to a small but mighty team of three in this role. While leading my team through countless product and feature launches (both massive and additive), we routinely over-achieved targets like adoption and revenue. I rebuilt our content and collateral pipeline and sales toolkit alongside Sales.
In this role, I helped build out CGC's Shopper Insights function form the ground up. I focused on eliminating the ambiguity inherent in building a new department by creating and refining processes that allowed CGC to identify and execute high value research projects. This was proven in the 30+ research projects I led, the establishment of an Internal.
Toronto, Canada Area
As CGC's second Customer & Product Marketing team member, I helped define the team and our ways of working with other CGC teams. Customer & Product Marketing is an especially challenging function in the cannabis industry, due to the strict legal frameworks in which operate that make traditional above the line marketing almost entirely non-compliant. Having.
Toronto, Canada Area
I grew the scope of this role greatly over the 18 months I was on this team, by the end I was responsible for a $20MM+ sales tools budget, 2 multi-million dollar CAPEX investment projects, launch and integration of a Salesforce internal tool deployment platform. I managed one direct report in this role, teaching her how to effectively manage inventory.
London, Canada Area
I inherited a sales territory that was one of the lowest performing territories in all of Ontario. Over the year I was in role, I turned this territory around, placing in the top 3 fastest growing territories in the province. I did this by focusing on evidence-based sales stories & key rebuilding relationships that had been previously ruined. With my Sales.
Toronto, Canada Area
In this role, I oversaw a data integration project, onboarding the company onto QlikSense. I ran onboarding sessions with everyone from Sales Representatives to VPs, by learning in-depth what each stakeholder would use the platform for & tailoring my onboarding to be relevant and actionable for all. I concurrently led a project for a major Key Account.
Toronto, Canada Area
One of 3 candidates chosen in Canada to participate in a rotational program which exposes top talent to a wide array of business functions.Rotated through different business functions, gaining expertise in Field Sales, Sales Intelligence, Sales Operations, Trade Marketing, and Supply Chain Support.
Greater Toronto Area
Built individual marketing strategies for Cott product lines in Toronto neighbourhoods, resulting in heightened brand awareness and increased distribution. Successfully launched a flagship partner store in Toronto, by analyzing data to find best location and securing local business owners support
Other employees you can reach at audienceview.com. View company contacts for 254 employees →
Amy Fown, Cpa, Cga
Colleague at Audienceview
Canada, Canada
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SK
Sanam Kapoor
Colleague at Audienceview
Brampton, Ontario, Canada, Canada
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BB
Blair Beveridge
Colleague at Audienceview
Canada, Canada
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Guillermo Navarrete
Colleague at Audienceview
Chile, Chile
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CG
Chris Gutteridge
Colleague at Audienceview
United Kingdom, United Kingdom
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SY
Shane Young
Colleague at Audienceview
Pickering, Ontario, Canada, Canada
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Jenna Raimondi
Colleague at Audienceview
Fargo, North Dakota, United States, United States
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Adam Theriault
Colleague at Audienceview
Greater Vancouver Metropolitan Area, Canada
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BC
Brent Cowan
Colleague at Audienceview
Vancouver, British Columbia, Canada, Canada
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AA
Ahmad Alashoury
Colleague at Audienceview
London, Ontario, Canada, Canada
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Quick answers generated from the profile data available on this page.
Zander Kyba works for AudienceView.
Zander Kyba is listed as Product Marketing | Data-Led Storytelling | GTM at AudienceView.
AeroLeads has found 1 work email signal at @audienceview.com for Zander Kyba at AudienceView.
Zander Kyba is based in Toronto, Ontario, Canada while working with AudienceView.
Zander Kyba has worked for Audienceview, Canopy Growth Corporation, Labatt Breweries Of Canada, and Cott Beverages.
Zander Kyba's colleagues at AudienceView include Amy Fown, Cpa, Cga, Sanam Kapoor, Blair Beveridge, Guillermo Navarrete, and Chris Gutteridge.
You can use AeroLeads to view verified contact signals for Zander Kyba at AudienceView, including work email, phone, and LinkedIn data when available.
Zander Kyba holds Bachelor Of Arts, Honours Business Administration (Hba), Business Administration And Management, General from Ivey Business School At Western University.
Zander Kyba is listed with skills including Leadership, Creativity Skills, Communication, Analytics, Interpersonal Skills, Easily Adaptable, Teamwork, and High Pressure Situations.
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