Direct campaign strategy, big idea ideation, augmented reality ideation and implementation, and content strategy for the Telco, Restaurants, and Gaming verticals. Experience includes leading workshops, augmented reality and camera strategy sessions, vendor management, and leading internal teams for campaign development.

Focused on developing Creative and Brand Strategy for clients in the CPG and Travel verticals

Clients include: Adobe Creative Cloud, Toyota, Toyota Motor Sports & Sponsorship, Texas Instruments, Symantec, Essilor, Transitions lenses, Boy Scouts of America

Clients include: Toyota, Toyota Motor Sports & Sponsorship, Texas Instruments, Symantec, Essilor, Transitions lenses

• Develop brand strategy for AT&T sponsorship efforts (Jordan Spieth, AT&T Stadium, NCAA sports, MLS) across various social media platforms. • Develop and coordinate content for Facebook, Twitter, Google+, LinkedIn, YouTube, and Tumblr.• Community manager for various social media channels including Facebook, Twitter, Google+, and YouTube for the AT&T global brand.• Strategic lead for the AT&T online community Living Mobile, housed on Tumblr, which has connected with over 20K people since May of 2012. Responsible for generating engagement for AT&T initiatives and campaigns including It Can Wait, Be The Fan, It’s Not Complicated, and Summer Break.• Compile monthly and weekly social media metrics across multiple channels along with ad-hoc metric requests.• Identify industry trends and issues used to discover new online engagement opportunities.• Engage, both reactively and proactively, with consumers during crisis situations.• Compile competitive intelligence reports used for strategic planning. • Work daily with SalesForce Radian6, Attensity, TweetDeck, & SpredFast.

• Developed, executed, and managed marketing events to build brand awareness and foster community relations.• Was responsible for growing the weekly mailing list to more than 200,000 people in the Dallas area.• Collaborated with various companies and organizations to acquire sponsorships and partnerships.• Engaged the local Yelp Dallas community through strong social media presence and engagement.• Generated images and flyers using the Adobe creative suite.

• Performed post-campaign analytics for social media campaigns to maximize company revenue.• Collaborated with a team to produce and promote a record number of 43 sell-out shows in 2012.• Identified key music genres and executed segmented marketing plans to key audiences.• Planned and coordinated daily content for various social media platforms.• Monitored venue relations through ticket giveaways, promotional strategies, and Dallas media vendor relationships.• Managed customer relations via phone, e-mail and social media.