Alex Le Email & Phone Number

Boston, Massachusetts, US

Boston, Massachusetts, US

• Managed and optimized the LastPass organic search channel for both B2B and B2C product lines, including website A/B testing, technical site health best practices, and content ideation.
• Innovated new standards for content opportunity forecasting, web development, and publishing efforts, resulting in streamlined webpage production and post-launch SEO reporting for the Web & E-commerce team.
• Directed the start and completion of the 2022 organic search roadmap, which drove an impressive 18% growth in Organic Prospects to LastPass.com YoY.

Boston, MA, US

• Architected and established a best-in-class approach to organic search and holistic search at Genuine, setting the standard for SEO capability within the agency.
• Managed 10+ client organic search strategies, creating and executing project roadmaps and strategic SEO recommendations that drove measurable results for clients across various industries.
• Demonstrated strong knowledge of website development, site launch, and continued organic growth, delivering best practices and ensuring the achievement of desired outcomes.
• Maintained the organic growth of the Genuine agency website, applying industry best practices and staying up-to-date with the latest trends and technologies in the field.

Boston, Massachusetts, US

• Developed best-in-class SEO strategies for a top 10 Fortune 500 client, collaborating with the Client SEO team to drive success across multiple website experiences.
• Conducted organic search deep dives into search linguistics, gaining valuable insights into consumer behavior and developing effective strategies that targeted the right audience and drove measurable results.
• Worked closely with internal content, creative, and user experience teams to implement SEO strategies for website taxonomies, information architecture, UX design, and migration strategies, resulting in a seamless user.
• Demonstrated expertise in App Store Optimization (ASO), developing effective ASO strategies and recommendations for the App Store and Google Play that ensured our client's mobile applications were easily discoverable.

New York, NY, US

Nominated by Digitas to participate in the 2019 IAAS Program, an intensive 14-week program designed for the advertising industry's most promising young talent.

London, GB

• Analyzed and monitored client performance for up to 12+ brands under the Alcon family of products through Google Analytics, Google Search Console, and keyword monitoring software to identify trends, areas of concern.
• Collaborated with client services team to detect new optimization opportunities in the clients' owned media and provide recommendations to grow the clients’ organic search visibility
• Mentored junior staff to help manage their projects, day-to-day activities, and their growth within the agency

Boston, Massachusetts, US

• Provided comprehensive SEO consultation and integrated digital marketing solutions for 20+ local and national businesses across various industries
• Worked closely with clients on their monthly SEO service that includes backend website optimization, website updates and designs, email marketing, and social media strategy
• Analyzed quantitative marketing data to provide comprehensive reports on lead generation, web traffic, and search results by utilizing Google Analytics and Google Search Console
• Created unique content using strategic keywords to increase online presence, website traffic, and customer conversions

Seattle, WA, US

• Assisted the store manager in executing store operations during scheduled shifts
• Anticipated customer and store needs by constantly evaluating environment and customers for cues
• Created a positive learning environment by providing clear, specific, timely and respectful coaching

Boston, Massachusetts, US

• Composed white papers for marketing analytics and information systems
• Authored well-organized, well thought out, comprehensive blog entries on specific topics
• Updated content on social media pages and qualified leads for the sales department
• Wrote company comparisons between NSK Inc. and its competitors

• Developed a strategic marketing plan to attract new clients and members to the facility
• Updated the organization’s social media presence through various social media channels
• Planned events and developed promotions for the organization and new clientele
• Assisted in hiring new staff, personal trainers, and front office assistance

Boston, MA, US

- Analyzed company financials using the non-profit accounting software. (Sage)- Organized and arranged personal staffing records.- Personal assistant to finance controller.

- Served as a direct contact from the college campus to the executive staff - Consulted with the outreach team with the planning and coordination of the event up until the event date- Assisted in the media exposure of the overall product through social networking sights

Boston, MA, US

- Developed and managed multiple family orientated events throughout the summer of 2010.- Advised the allocation of the given budget used to fund each event.- Established a friendly and safe environment for the families that attended each event

Bachelor'S Degree, Marketing/Management

High School Diploma, College/University Preparatory And Advanced High School