There are many terrific writers, who craft their clients’ content every day. Some fun, some witty. The only issue is that…Most of it just doesn’t sell.Why? Because writing marketing content isn’t about writing at all.It’s about positioning, persuasion & just the right amount of self-promotion.It’s knowing when to hold hands… & when to lean for the kiss.It’s a sales process that just happens to be done in writing.This is why most content writers fail at bringing you the exact type of audience, leads & connections you want......you can’t learn sales from books & online courses alone. They complement your real-life experience - but can’t substitute for closing thousands of deals. We’re just wired differently. This is why my ghostwriting clients get the exact deals they desire - not because I’m some sort of a genius writer. Because I’m a salesman who happens to love writing.

As I’ve already had experience running sales teams, I thought running my own sales organisation in the solar industry would be a piece of cake - it wasn’t. I fell into the trap of many first-time founders: Managing employees? Me. Helping reps on the field? Me. Marketing? Me. Coaching? Me.Taxes? Documents?You guessed it - me.To be fair, it didn't have to be like it - I was just so sure I could do better work than anyone around me…I just wouldn’t let them do their part. I felt I had to be involved in everything, or it would fall apart.Utter arrogance.Yet, I learned a lot from that experience - my ghostwriting career wouldn’t be the same if I couldn’t put myself in my client's shoes. This is why they don’t worry about me not meeting a deadline, or constantly ask for project updates.Our partnership is transparent, with a clear plan & results-driven. Not just as a buzzword - I understand winning as a way of living.In the end, even though the business was a massive success - my body failed me. I spent over a year not leaving my bed - which made me reflect on my life & career choices. Given my lifelong passion for writing & the competitive edge my sales experience would give me......pivoting into marketing seemed like a natural next step.

Sales saved my life. I was scared to talk to people…If you handed me a phone to order a pizza, I would give it to you straight away - I just didn’t know what to say.At that point in my life, everything seemed so much bigger than me & I felt so powerless - life was just happening to me.I entered adulthood trying to make a living in various factories - I didn’t know any better. I was being told growing up, I would become someone important - but here I was, a minimal-wage foreign worker at some fabric in Germany.I hated my life & just didn't want to wake up in the morning.Then, that one night...I decided to go for a ride.I drove for almost 2 hours in the dark & at one point I stopped by the road.I got out of the car & suddenly I knew."I’m going home."I had no idea where exactly do I go, or what do I do - I just needed a change & couldn’t keep living like this anymore.The decision was instant & final - I quit my job, packed my things & got back to my country.I stayed at my friend’s home, his mother loved me visiting so I had a little time to plan my next move.Meanwhile, he told me he just got a job in “sales”. I was 19teen & I had no idea what that word even meant…He said he worked in a big office, with hundreds of other people & called strangers to convince them to sign a telecommunication contract.I couldn’t see myself doing this… But If he could do that, "it couldn’t be THAT hard!"So I went for the interview… & after “closing” my first client, I could feel it - my life was forever changed.I didn't feel powerless anymore.From a telemarketer to managing my first sales team, I owe this career who I am. The sense of responsibility, discipline & patience I developed over the years, as much as the sales skills you can only develop through relentless practice, thousands & thousands of reps. Yet, the most important lesson I learned was on that one life-changing night - to ALWAYS listen to my gut.