Alexander Litvin Email & Phone Number

Эссен, Северный Рейн-Вестфалия, Германия

Москва, Россия

Responsibilities:- Strategical marketing, external communications, digital / performance, events, PR, social media, influencer marketing, special projects with cultural institutions, artists and KOLs, story telling. - Completing and managing external project team.Brands portfolio: BoConcept, JUNG, Hörmann, Visual Comfort, Ralph Lauren Home, Natuzzi, Franke, Flügger, Furnish, InMyRoom, AGC, Rehau, Roto Frank, Pernod Ricard. Results: working on tasks according to key goals… Show more Responsibilities:- Strategical marketing, external communications, digital / performance, events, PR, social media, influencer marketing, special projects with cultural institutions, artists and KOLs, story telling. - Completing and managing external project team.Brands portfolio: BoConcept, JUNG, Hörmann, Visual Comfort, Ralph Lauren Home, Natuzzi, Franke, Flügger, Furnish, InMyRoom, AGC, Rehau, Roto Frank, Pernod Ricard. Results: working on tasks according to key goals, profound performance marketing or 360/TTL campaigns realization. Show less

Москва, Россия

Decor ltd - worldwide leading manufacturer for decorative elements of foam polyurethane. Turnover - 2,7 bil RUR / $ 42 m. 600 employees. Own production complex over 12 000 sq.m., located in Moscow region. Storage spaces in Moscow and Rotterdam over 7 000 sq.m. 3 TM - Evroplast (60% of CIS market), GAUDI (EMEA) and KoopKroonlijsten (BeNeLux). Responsibilities:- 3 brands promotion on CIS, EMEA and NA markets;- Marketing department management (12 employees);- Strategical… Show more Decor ltd - worldwide leading manufacturer for decorative elements of foam polyurethane. Turnover - 2,7 bil RUR / $ 42 m. 600 employees. Own production complex over 12 000 sq.m., located in Moscow region. Storage spaces in Moscow and Rotterdam over 7 000 sq.m. 3 TM - Evroplast (60% of CIS market), GAUDI (EMEA) and KoopKroonlijsten (BeNeLux). Responsibilities:- 3 brands promotion on CIS, EMEA and NA markets;- Marketing department management (12 employees);- Strategical marketing, external communications, R&D, digital, BTL / trade marketing / merchandising & design (own retail shops + dealer retail chain), event marketing, PR.Results: 2 ТМ rebranding – Evroplast/Europlast (CIS + Baltic) и GAUDI (EMEA). 60,8% market share retention (CIS), 27% sales growth (EMEA). Websites relaunch with e-com KPIs 25-38% growth, online shop for BeNeLux launch. Participation at international fairs (8). Dealer marketing deployment - trade equipment and merchandising relaunch in 4 800+ POS (CIS) and 14 (EMEA). 2 new departments establishing (work with designers and e-com). Creation and setting KPIs for all digital communications channels (Performance Marketing, Social Media). All POSm restyling. Content-marketing deployment. 3 new collections launch (CIS + EMEA), launch of separate items /R&D/. New market entering (NA). Show less

Moscow

Turnover - € 720 m. Own local production complex in Noginsk. 4 500 employees. Responsibilities:- Digital marketing , direct advertisement, PR, event marketing;- Corporate communications, GR, CSR;- Research and managing agencies and suppliers. Results: brand awareness 29% growth, social media audience growth from 0 to 22 000, 5 websites launched, 6 press-events for 720 guests, media publications growth from 5 to 60+, 2 overseas press-tours for 23 journalists, 5… Show more Turnover - € 720 m. Own local production complex in Noginsk. 4 500 employees. Responsibilities:- Digital marketing , direct advertisement, PR, event marketing;- Corporate communications, GR, CSR;- Research and managing agencies and suppliers. Results: brand awareness 29% growth, social media audience growth from 0 to 22 000, 5 websites launched, 6 press-events for 720 guests, media publications growth from 5 to 60+, 2 overseas press-tours for 23 journalists, 5 integrations in events with 45 000 audience (b2c and b2b). Show less

Moscow

E-commerce (online-shop and app) and showroom. 10 000 items.Responsibilities:- Marketing strategy, brand identity;- Managing marketing department (5 employees);- Digital (PM), content marketing, PR, event marketing, CRM & loyalty program.Results: KPIs reaching (40% leads growth, 35% average bill growth, turnover, AVE), b2b sales deployment (designers, HoReCa) with planned economical model and promotion strategy, 40+ publications in media initiation, social media… Show more E-commerce (online-shop and app) and showroom. 10 000 items.Responsibilities:- Marketing strategy, brand identity;- Managing marketing department (5 employees);- Digital (PM), content marketing, PR, event marketing, CRM & loyalty program.Results: KPIs reaching (40% leads growth, 35% average bill growth, turnover, AVE), b2b sales deployment (designers, HoReCa) with planned economical model and promotion strategy, 40+ publications in media initiation, social media audience growth from 0 to 77 000. Show less

Moscow

Established 2009. Company also operates event catering department and outdoor retail. 50 employeesResponsibilities: support launches of new cafes - PR, online and offline (OOH) advertisement, trade-marketing, content (website, POSm and SMM). Results: achievement of KPIs (average bill, traffic), integration in 6 events with 100k audience, initiation 30+ publications in media (Afisha, TimeOut, The Village, Forbes Woman).

Moscow

Launched in Russia in 2009. Distribution in 20 regions with such primary channels as gourmet retail, fitness clubs and pharmacies. 28 employees.Key targets: product sales increasing through strategical and product marketing, trade-marketing, omnichannel advertisement, PR, event management, special project (sponsor- and partnership), SMM. Results: financial KPIs achievement (profitability, turnover), 57% distribution level in Moscow, social media audience growth from 0 to 25k… Show more Launched in Russia in 2009. Distribution in 20 regions with such primary channels as gourmet retail, fitness clubs and pharmacies. 28 employees.Key targets: product sales increasing through strategical and product marketing, trade-marketing, omnichannel advertisement, PR, event management, special project (sponsor- and partnership), SMM. Results: financial KPIs achievement (profitability, turnover), 57% distribution level in Moscow, social media audience growth from 0 to 25k, partnership with Moscow city racing (2010, 2011) etc. Show less

Moscow

Essential products: radio and TV advertisement, TV product placement and sponsorship. 58 employees. Responsibilities: strategical media planning, client communications (briefing, upsale), corporate communications, new business. Results: participation in variety rates and competitions, achievement of KPIs (average client income), launch of OOH department at agency, new clients win.

Нижний Новгород, Нижегородская Область, Россия

Бакалавр, Marketing

Финансовый Менеджмент