Alex Lumley Email & Phone Number

Miami, Florida, Us

Grosse Pointe Farms, Mi, Us

Chicago, Illinois, Us

Chicago, Il, Us

Part of team that was acquired by Groupon: http://bit.ly/IsR7n5Blog about startups, entrepreneurship and early tech. Help with overall marketing agenda including conferences, SEO improvement and brand awareness.

Boston, Ma, Us

PROJECT: Revenue and front desk compliance improvement, Hotel Co.• Implemented and monitored compliance tests to decrease discretionary discounting, by analyzing nightly data and holding weekly client calls, resulting in reductions of 45%, increasing revenue per room by 2.8%.• Conducted front desk operation analysis to detect user errors, created cost-benefit analysis of financial feasibility of retraining, determining it was not profitable, saving retraining of employees at 686 properties.• Dissected performance of 15 properties, identifying largest drivers of improved performance by analyzing 6 months of transactional data, allowing the client a better understanding of the industry during downturn.• Managed operations of paper-based customer survey of 15 properties with 500+ respondents and analyzed responses, developing valuable customer insights used for prioritization of room updates.PROJECT: Online growth strategy, Sporting Goods Retailer Co.• Analyzed economics of vendor relationship, recommending the retailer keep the contract, but alter their vendor strategy - potentially saving $13M to $75M.• Identified retailer’s online revenue had full potential of 8x if competitor’s web analytics metrics were matched through a competitor analysis of online metrics, used to sell client on the large online opportunity.• Completed customer and SKU analysis to understand differences between online and offline characteristics and strategies, used to create client’s web analytics strategy.PROJECT: Merger integration planning and synergy tracking, ~$9B acquisition, Large Machinery Co.• Identified incremental synergy opportunities not previously captured by teams by examining the P&Ls of the acquirer and target, resulting in additional savings of ~$5M.• Created combined P&L of acquirer and target’s divisions, estimating new division’s annual revenue of $6-11B, used as the financial baseline to benchmark synergies.

• Created and managed incubator of organization’s projects resulting in 5 new initiatives such as a year-long mentoring program, networking session between Seniors and Sophomores and the rewriting of the school’s constitution, creating an environment of initiatives in the organization and the school.• Led government of 22 representatives in developing long term strategy to enhance BBASGA presence and foster the BBA community, as well as allocate budget of $35K to best serve interests of 1000+ BBAs.• Organized and marketed networking event attended by 300+ students and 20+ companies.

Mountain View, Ca, Us

• Networked across 5 teams to compile past accounts list, finding 310 recent accounts worth $35M. Presented findings to Office Head demonstrating the political and monetary value of the team and recommending increased resources and optimization, resulting in increased awareness of team and more resources. • Revamped external political website to augment product awareness, resulting in better client access to sales collateral, increased product information requests and understanding, thereby decreasing workload of team.• Designed company-specific advertising template for $20M Congressional "franking" market. Optimized 5 campaigns, 90+ ad groups, 1000 keywords, 300+ ad texts, to decrease time spent by 3 hours for each account.

• Completed a market analysis to demonstrate profitability of a recording studio for a Non-Profit, then created pitch book asking investors for $30,000• Improved Nexecon by bringing in 4 more members, developing a training deck and creating case competition

• Researched and translated government and industry data from Spanish to English to compile and expose past drivers and future trends of Mexican construction industry.• Conducted interviews with international body to improve sources of information and determine personal insight that served to supplement limited statistical information.• Analyzed data and professional insights to produce a report, explain findings and develop theories, used by firm as industry report for client.

Olean, Ny, Us

•Sold over $10k worth of cutlery by developing a persuasive over-the-phone sales pitch and in-home product presentation that yielded over a 90% sales rate and over $10K in revenue.•Planned and executed client-building strategy by supporting customers, adding new clients and asking for leads, receiving 10+ qualified leads per visit, leading to 45+ customers, and including a client requiring a Spanish-only presentation.

• Planned and organized practice sessions for fifteen 11-year-old players, keeping members focused, teaching individual skills, and demonstrating application to games• Handled coaching duties on game-days, helping team improve from 3-5 losing record the previous year to a 6-2 winning record

• Made Varsity Soccer team as a Walk-On over 9 other players• Received Scholar Athlete Award, while practicing, playing and traveling 6 days and 20+ hours a week

Bba, Strategy, Entrepreneurship, Marketing

Education record

Bachelor Of Business Administration, Strategy, Entrepreneurship, Marketing