- Develop and execute the company's general strategy to achieve short, medium and long-term objectives.- Administratively and commercially lead entire work team of WIKA Colombia subsidiary, also responsible for commercial management in Ecuador and Venezuela- Develop, manage and implement the corporate objectives of WIKA Group at LATAM level in the subsidiary.- Establish clear goals and objectives for different areas of company.- Develop and manage the company's forecast, ensuring adequate financial control.- Identify and develop new business opportunities and strategic alliances.

Responsibilities:- Opening and commercial management of Western Zone in Colombia (Antioquia, Eje Cafetero and Valle del Cauca).- Technical and commercial support in Instrumentation Projects.- Technical and commercial support in development and improvement of the scope of Calibration Laboratories.Achievements:- I achieved annual sales greater than US$600 thousand dollars during years 2018, 2019, 2020 and 2021.- I accomplished the KPI's of area in a percentage higher than 100% of the established sales goal.- I have developed commercial strategies, promotion and training of the existing portfolio and new products.- I created, developed and managed new distribution channels in Colombia.- I have technically supported the improvement of scope of new and existing calibration laboratories.

Responsibilities:- Technical and commercial support in projects for assembly and maintenance of industrial mechanical application.- Development and management of key accounts in industrial sector.Achievements- I accomplished a monthly sales greater than US$50 thousand dollars with sales fulfillment greater than 95%.- I managed and implemented the SAP System.- I developed a new CRM tool.

Responsabilities:- Technical and commercial support in Automation Projects.-Equipment specification and technical demonstration.Achievements:- I opened and commercially managed new industrial accounts corresponding to small and medium-sized companies.