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I am a business leader with a marketer's heart who has extensive cross-industry experience translating consumer insights into financial results. My passions for understanding customers, embodying a growth mindset & developing talent are the foundations of my professional success:-2022-Present: Head of Consumer Credit Card at PNC-2018-Present: Product leader focused on c-suite initiated strategic initiatives, which included BBVA integration, COVID-19 hardship assistance, national expansion & FinTech partnerships. Completed the Oxford Fintech Programme in 2017.-2012-2018: Financial services executive at JPMorgan Chase & Wells Fargo who specialized in product positioning, marketing strategy, customer experience and P&L management. Experience working within and across LOB’s including credit card, retail banking, auto lending & mortgage. -2010-2012: Yale University MBA Student who graduated in May 2012. Degree concentrated in branding/marketing & strategy. Completed consulting engagements for Visa, TIAA-CREF & Unilever.-2005-2010: Multi-channel media strategist for industry leading clients such as AT&T, Ernst & Young, JPMorgan Chase, Midas & Modell’s Sporting Goods.I am an avid reader. Here are 5 books that I recently completed:-Supercommunicators by Charles Duhigg-Burn Book by Kara Swisher-Uptime by Laura Mae Martin-The Yellow Pad by Robert Rubin-Tribal Leadership by Dave Loganalexander.roberts@aya.yale.eduSpecialties: Strategy, Marketing Strategy, Product Management, Brand Management, Advertising, Team Leadership, Customer Relationship Management, Customer Acquisitions, Digital Marketing, Fintech, Innovative Thinking, Customer Advocacy, Organizational Change, Credit Cards, Partnerships
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Senior ConsultantFidem FinancialUnited States -
Head Of Consumer Credit CardPnc Jan 2022 - PresentPittsburgh, Pennsylvania, UsLead Consumer Credit Cards business including:-Product Line Strategy-New Product Development-Acquisitions & Onboarding-Portfolio Management-Credit Risk & Default-Customer Experience-Retention-P&L Management -
Product Management Group Manager, Retail Lending StrategyPnc Mar 2018 - Jan 2022Pittsburgh, Pennsylvania, UsManaged a high performing team focused on c-suite initiated strategic projects across the retail lending businessesProjects-BBVA Integration - led retail lending centralized integration team-Personal Loan Product Launch - led cross-functional business strategy for PNC’s first fully digital nationwide consumer lending product; executed utilizing a leading FinTech provider’s technology platform-Hardship Assistance - selected for COVID-19 hardship assistance response team; key contributor to both initial & subsequent pandemic response including customer treatments, digital application process & outbound calling strategy-National Expansion - served as national expansion lead for retail lending & coordinated cross-product strategy for out of footprint expansion-Direct Auto Redesign - managed redesign of product to reduce fraud & credit risk-Collections Capabilities - oversaw implementation of new collections program leveraging third-party capabilities-Co-Branded Credit Card - oversaw pitch process to secure PNC’s first co-branded credit card partner; after win, led value proposition development
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Product Management - Cash WiseWells Fargo 2015 - 2018San Francisco, California, Us-Led ‘Cash Back’ credit card business, overseeing 4 products & 4MM+ customers-Partnered with new product team to launch Wells Fargo Cash Wise in 6/16, which emerged as the most popular Wells Fargo credit card -Designed P&L driving product strategies for the entire customer lifecycle which includes product construct, new account acquisitions, portfolio management, retention & multi-channel servicing-Managed cross-functional & virtual teams to implement, measure & optimize product strategies-Directed multiple cross-credit initiatives including constructing ‘Right Product’ strategy aimed at matching customers with best product for their needs & redesigning Visa Signature Preferred program for high value customers -
Senior Marketing Manager - Chase FreedomJpmorgan Chase & Co. 2012 - 2015New York, Ny, UsChase Freedom-Built, launched & managed digital ‘Triggers’ platform for consumer, partner & small business credit cards focused on onboarding, retention & benefit reinforcement-Oversaw strategy and execution of multi-channel new customer marketing for the first year of relationship-Led customer retention, developing data-driven loyalty framework used to implement both proactive/reactive strategies -Managed 5% bonus calendar including category selection; optimized based on customer sentiment & rewards expense-Secured executive support to recruit at Yale; implemented successful program that recruited 4 MBAs in 3 yearsChase Leadership Development Program-Hired into highly selective (7 person) program, completing 3 diverse cross-functional rotations in 2 years (Brand Management, Internal Strategy Consulting, Operational Risk) -
Mba CandidateYale School Of Management Jun 2010 - May 2012New Haven, Ct, Us -
Communications Manager, At&TMec 2008 - 2010London, London, Gb-Directed marketing communications for the Northeast & Western regions of AT&T's cell phone division-Managed budget of >$75MM and provided monthly accrual reports to AT&T Finance that drove media planning decisions-Led strategy development and media plan execution in support of all calling plans and devices for over 80 markets-Oversaw relationship with two AT&T marketing directors, working with each to complete over 50 projects each month-Coordinated overall advertising efforts across 10 partner agencies, 8 buying groups and 5 internal planning teams-Supervised regional planning team; responsible for management of team’s workload and professional development -
Communications Planner, Jpmorgan ChaseZenith 2007 - 2008London, London, Gb-Developed national and local media strategies to increase awareness of Chase’s diverse credit card portfolio including Freedom, Continental/United & "Chase What Matters" launch-Led initiative to identify most profitable customer target; implementation boosted efficiency of $115MM media spend-Built and implemented rigorous three-phase magazine selection process; directed $15MM national magazine effort -
Account Executive - Midas, Modell'S Sporting Goods, Ernst & YoungCarat 2005 - 2007London, England, Gb-Formulated and presented winning new business pitches to Modell’s Sporting Goods and Ernst & Young-Designed cross-media strategies for an assortment of clients; initiatives including Modell’s first ever television advertising effort, the re-launch of the “Midas Touch” campaign and E&Y’s college recruitment efforts-Managed summer intern program, mentoring 20 interns and facilitating mock media plan competition
Alexander Roberts Skills
Alexander Roberts Education Details
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Yale School Of ManagementMarketing/Strategy -
Syracuse UniversityMarketing/Psychology
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Saïd Business School, University Of OxfordFintech
Frequently Asked Questions about Alexander Roberts
What company does Alexander Roberts work for?
Alexander Roberts works for Fidem Financial
What is Alexander Roberts's role at the current company?
Alexander Roberts's current role is Senior Consultant.
What is Alexander Roberts's email address?
Alexander Roberts's email address is am****@****ail.com
What is Alexander Roberts's direct phone number?
Alexander Roberts's direct phone number is +1.800.869*****
What schools did Alexander Roberts attend?
Alexander Roberts attended Yale School Of Management, Syracuse University, Saïd Business School, University Of Oxford.
What skills is Alexander Roberts known for?
Alexander Roberts has skills like Strategy, Marketing Strategy, Advertising, Product Management, Brand Management, Team Leadership, Innovative Thinking, Customer Relationship Management, Fintech, Organizational Change Agent, Strategic Partnerships, Customer Acquisition.
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