Alexander Müller Email and Phone Number

• Responsible for the channel strategy of all Grocery (EDEKA, Rewe, Kaufland, etc.) and Discount customers (Hard & Soft Discount, i.e. Aldi, LIDL, Netto, Norma, etc.) in Germany• Responsible for New Channel business development to unlock white-space opportunities

• Responsible for the German drugstore Rossmann, buying group RTG, EDEKA and New Channels• Led key negotiations (year end talk agreements, pricing, listings), generating incremental value for both Reckitt and the customers

• Responsible for the 4P management for Intimate Wellness (Durex, K-Y, London) & Personal Care (Veet, Kukident, Clearasil) in Germany, Austria and Switzerland• Hosted monthly internal alignment meetings with a plethora of stakeholders to enable highly relevant business decisions• Collaborated closely across functions (incl. Finance, Sales, Marketing, Supply), ensuring the company's targets were being met• Led the Trade Marketing team as interim Head of Trade Marketing for 5 months• Deployed an internal product ranking/MSL tool to drive higher visibility of net revenue potential within the company

• Responsible for the 4P management for Intimate Wellness (Durex, K-Y, London), Personal Care (Veet, Kukident, Clearasil) and OTC (Strepsils, Nurofen, Gaviscon) in Germany, Austria and Switzerland

• Responsible for the German drugstore Müller• Successfully managed the customer relationship, establishing a strong, sustainable business• Led key negotiations (year end talk agreements, pricing, listings), generating incremental value for both Reckitt and the customer

• Responsible for Scholl's comfort segment (insoles, tights, anti-rubbing products)• Executed and monitored the launch of new comfort products• Worked closely with a variety of stakeholders to develop assets on different platforms (customer magazines, coupons, online content, etc.)

• Responsible for Scholl's comfort segment (insoles, tights, anti-rubbing products)• Executed and monitored the launch of new comfort products• Worked closely with a variety of stakeholders to develop assets on different platforms (customer magazines, coupons, online content, etc.)

• Worked closely with different stakeholders throughout the ENA region to initiate the successful launch of Scholl product innovations• Delivered essential toolkits for TV/digital campaigns for the ENA region, specifically online banners, Facebook content, A+/B+ content and bumper ads• Collaborated closely with creative agency to initiate the TV copy development for new Scholl products

• Worked within the Key Account Management team for German drugstores Müller and Budnikowsky• Communicated effectively with customers and ensured timely delivery of projects• Optimized internal sell-out tracker tool to improve portfolio performance analysis• Prepared and presented quarterly presentations at customer meetings

• Executed strategic market assessment based on existing consumer insights and internal interviews; presented to global marketing senior management, resulting in the initiation of an upcoming major research study internally• Initiated quantitative studies and assisted in result evaluations to ensure successful, insight-driven product launches • Composed trend reports and summaries of quantitative packaging and product launch studies for senior management• Moderated qualitative focus groups and analyzed results to gain deeper understanding of customer preferences

• Created price and promotion analyses and marketing mix models for international clients through research and model results evaluation, ensuring timely completion and high quality level• Developed standardized presentation structure for assortment models, resulting in increased internal efficiency• Supported developing a buyer behavior questionnaire given to 750 interviewees; examined and summarized results

• Oversaw planning, production and distribution of international sales samples and sachets, ensuring timely completion• Performed data mining and analysis of historical global sales data; prepared monthly reports to inform regional teams• Conducted global market analysis and assisted in launch material conceptualization; built presentations compiling results

Student assistant at the Faculty of Marketing for Prof. Dr. Steiner, supported by the "Stifterverband für die Deutsche Wissenschaft"• Improved questionnaires and executed administrative tasks• Supervised online forums

• Hosted annual FedTalks event for leading federal government and industry executives with more than 400 participants• Created search engine optimization (SEO) analysis to boost website’s visibility using Google Analytics and AdWords• Increased quality and frequency of social media activities pertaining to cloud computing and IT trends

• Assisted in different marketing departments (CRM, Social Media, SEO, SEM)• Analyzed and supported Social Media activities with Social Ads Tool• Improved SEO by working out relevant keywords with Google AdWords and Google Editor • Supported creating newsletters and YouTube videos