Alexander Orgill Email & Phone Number

West Palm Beach, Fl, Us

West Palm Beach, Florida, United States

• Established "The Sheehan Agency" brand identity from company inception, which included developing and selecting colors, font styles, brand guidelines, value propositions, listing presentations, recruitment packages, showings books, and all other standard real estate marketing templates (brochures, postcards, flyers, signs, etc.)• Worked directly with agents to develop and execute unique marketing strategies custom tailored to their target area and demographic, ultimately supporting their overall business strategy and goals.• Developed marketing strategy to launch company, and consistently build brand equity within the community.• Designed and coded functional and aesthetically pleasing company website with the purpose of showcasing current inventory and agent profiles.• Worked directly with newly recruited agents to transition them to the company platform, including setting up email addresses, contact databases, transferring listings, and announcing their move on all social platforms.• Designed all company and agent print and digital marketing.• Managed company and individual agent's individual social media accounts.• Designed performance based social media posts (new to market, under contract, sold etc.), also responsible for posting on company and agent social media platforms.• Ran Facebook advertising targeted to specific areas and demographics.• Designed marketing pieces used in prospecting and agent recruitment.• Created and maintained all marketing materials utilized in listing presentations, open houses, events, and client meetings. • Prepared custom market analysis, showings, and appraisal reports for agents to present to their clients.• Managed in-house print production of marketing collateral. • Established and monitored annual marketing budget.

Palm Beach, Florida

• Developed strategic advertising plans to increase overall brand equity in current and new markets.• Developed and managed the annual advertising budget based on organizational goals.• Negotiated contracts, commitments and rates with local publications based on anticipated annual spend.• Developed and maintained relationships with publication account managers.• Managed all company branding and agent level marketing projects from conception to execution.• Monitored production schedule to ensure efficiency and on time delivery.• Designed aesthetically pleasing company branding and agent advertisements. Design art and copy layouts for direct mail advertising material.• Generated new ideas with limited direction and varied agent needs.• Worked closely with agents to develop personalized marketing and advertising campaigns based on their budget and target market.• Delivered monthly presentations to new hires introducing them to our marketing department, internal systems, and department processes.• Attended all office sales meetings and present on behalf of the marketing department.• Reviewed upcoming events, advertising opportunities, and new marketing initiatives.• Spearheaded corporate events, including our annual Wellington Equestrian Festival sponsorship and Gala party.• Designed and distributed weekly/monthly advertising opportunities to all agents based on publications we have negotiated rates with. Manage and monitor annual marketing budget.• Cultivated and maintained effective relationships with publications, print and event vendors.• Preserved brand integrity by monitoring the consistency and quality of marketing content.• Identified value propositions and key messages for marketing campaigns. Re-structured and streamlined marketing operations by moving project management system to a new platform.• Developed an agent facing Marketing Lookbook containing pre-designed and branded advertising and printed collateral.

• Designed artwork renderings to scale based on client's installation space and chosen brick program.• Designed custom brick mock-ups & renderings for clients to utilize in marketing collateral for their fundraiser.• Designed company marketing collateral including pitch packages and brochures.• Processed client orders and managed overall production schedule from submission to shipping.• Spearheaded the migration of the laser department's engraving software.• Coordinated with vendors and negotiated pricing.

Jupiter, Florida, United States

• Designed graphics for print media such as custom book covers and content, posters, and flyers.• Refreshed and maintained company website though WordPress platform.• Maintained Google Adwords and pay per click accounts for company website.• Researched and executed new and effective ways to utilize both programs.• Managed in-house print production and shipping of all company curricula.• Designed a 200+ page company catalog containing all available products and services.• Assisted in the design, development, and marketing of company mobile device application.

Bachelor'S Degree, Business Administration And Management, General

Associate Of Arts - Aa, Business, Management, Marketing, And Related Support Services

High School Diploma