• Partner with CEO in the development of the W Group ceiling fan strategy• Spearhead sales plan for ceiling fan category across all channels • Perform research and identify potential customers and market opportunities• Negotiate and close agreements with customers• Manage the ceiling fan product line through cost reductions, enhancements, additional options, discontinuations, and pricing adjustments• Communicate and coordinate product development and maintenance initiatives as required with company vendors• Keep abreast of developments in the market, including fashion trends, technological developments, emerging products, vendor product offerings, and regulatory requirements• Determine the feasibility of utilizing advanced technologies in existing and new products, making recommendations for product development, and assisting in the implementation of those that are most applicable to brand strategy and goals• Develop project timelines, tooling budget, and inventory requirements• Negotiate, coordinate, authorize, and track design elements to achieve project performance goals• Make continued improvements to the product development process in order to bring better product to market

• Developed global sales plan based on corporate profit objectives within lighting and ceiling fan showroom, e-commerce, hospitality, design, specification, and international sales channels • Led team of e-commerce and marketing personnel that were tasked with managing product data, collateral, and CPC strategy • Managed entire existing and new product line including discontinuations, cost reductions, and price increases • Coordinated with executive leadership to purchase initial and on-going product inventory • Analyzed competitor product, programs, and go-to-market strategies. Used this knowledge and data to leverage value proposition • Supported new product development and maintained an acute awareness of competitive landscape • Devised company’s first national buying program (still being implemented today) – providing transparent and effective process to leverage account growth

• Advanced business strategy for national accounts such as Ferguson Enterprises• Devised e-commerce strategy for accounts such as Amazon, Wayfair, Build.com, and specialty lighting and fan e-tailers• Monitored various platforms such as Vendor Central, Supplier Extranet, Supplier Oasis, and others to ensure company was performing with a high rate of accuracy • Crafted company’s first (still being implemented today) on-line, minimum retail pricing, branding, and marketplace policies