Alexander Otendal Olsen Email & Phone Number

Vientiane, Vientiane Capital, Laos

As General Manager at Digital Monkey Laos, I focus on optimizing operational efficiency and driving business growth in the digital marketing sector. Since March 2023, I have worked with the team in implementing streamlined processes and performance metrics that enhanced productivity and service delivery. Collaborating closely with key clients, including Lao Brewery Company (Beerlao, Carlsberg, Pepsi, Somersby) Nestlé (Nescafe, MILO, MAGGI) and PepsiCo-Lay's among others, I… Show more As General Manager at Digital Monkey Laos, I focus on optimizing operational efficiency and driving business growth in the digital marketing sector. Since March 2023, I have worked with the team in implementing streamlined processes and performance metrics that enhanced productivity and service delivery. Collaborating closely with key clients, including Lao Brewery Company (Beerlao, Carlsberg, Pepsi, Somersby) Nestlé (Nescafe, MILO, MAGGI) and PepsiCo-Lay's among others, I ensure the alignment of our strategies with client objectives, fostering long-term partnerships. My hands-on approach to managing day-to-day operations, resource allocation, and project execution has been instrumental in delivering high-quality campaigns that achieve measurable results for our clients. Show less

Copenhagen Area, Capital Region, Denmark/Vientiane, Laos P.D.R

Working with management and boards in structuring and optimizing processes within CRM, lead management, segmentation, performance sales and marketing, lead generation. Recruiting, rampup, coaching, training of team members. Product Market Fit and Go-to-market strategies, tech stack implementation- Nianet (DK)- Firmafon (DK)- Nordhavn Coffee Roasters (DK)- Green Discovery Laos (Lao P.D.R)- Insmai Creative Communications (Lao P.D.R)- &Partner (DK)

Copenhagen, Capital Region, Denmark

Migrating from Pipedrive to Hubspot, sales, service, marketingDefining product market fit Market segmentation and ICP’s and personas

Copenhagen Metropolitan Area

Commercially responsible for establishing Product Market Fit and Go to Market fit (outbound ) on the SME market.Mapped out Product Market fit through cold canvas, co-founder and I closed approx. 5-6% of TAM-RN DK during first 12 months.Simultaneously configured CRM (Pipedrive) to support the sales value chain as well as reporting for management and board.CRM (Hubspot) migrating all data and workflows with CTO.Implemented and configured sales value chain in… Show more Commercially responsible for establishing Product Market Fit and Go to Market fit (outbound ) on the SME market.Mapped out Product Market fit through cold canvas, co-founder and I closed approx. 5-6% of TAM-RN DK during first 12 months.Simultaneously configured CRM (Pipedrive) to support the sales value chain as well as reporting for management and board.CRM (Hubspot) migrating all data and workflows with CTO.Implemented and configured sales value chain in Hubspot, from Lead management to Sales to Customer Onboarding.Defined inbound strategy and implemented in HubspotDesigned and executed a merit based onboarding strategy as well as training and ramp-up budgetsHired sales Executive and trained to break into DACH market Sales training and management input on daily basis. Show less

Copenhagen Area, Capital Region, Denmark

Was tasked to establish a small team to seek out market opportunities within a small to medium (B2B) segment. Unfortunately the product area was sold off in end 2018.Main challenge was setting up framework to ramp up new employees as there was none in place. During the first two months I had a basic CRM implemented, two sales reps hired and ramped up and calling 60+ calls a day.After testing the CRM system (360Businesstool) in the Outbound team, it was decided to implement… Show more Was tasked to establish a small team to seek out market opportunities within a small to medium (B2B) segment. Unfortunately the product area was sold off in end 2018.Main challenge was setting up framework to ramp up new employees as there was none in place. During the first two months I had a basic CRM implemented, two sales reps hired and ramped up and calling 60+ calls a day.After testing the CRM system (360Businesstool) in the Outbound team, it was decided to implement in all client facing departments. (Sales - Key account, Consultancy and Finance) Taking lead, I handled the entire process, including implementation plan, requirement specification, change management plans, stakeholder feedback and of course the training of my colleagues.When key management chose to seek new challenges outside of the daughter company Defendas A/S, I took an interim position to help retain and manage clients, partners and employees. I kept the lead on the companywide CRM (360Businesstool) implementation in CSIS, with Sales, Consultancy and Finance being the main stakeholders Show less

Vientiane, Laos P.D.R

35 + people works daily to strengthen the digital presence and recognition of some of the world’s most recognizable brands operating in the country, including; Jaguar, Land Rover, Ford Motors, Carlsberg, Beerlao, Carlsberg, Tuborg, Pepsi, Samsung, The Pizza Company, Texas Chicken, Tigerhead Water, Unilever among others.Main challenges were the day to day operations in a country that does not necessarily see a structured approach as a positive.I had a strong focus on keeping… Show more 35 + people works daily to strengthen the digital presence and recognition of some of the world’s most recognizable brands operating in the country, including; Jaguar, Land Rover, Ford Motors, Carlsberg, Beerlao, Carlsberg, Tuborg, Pepsi, Samsung, The Pizza Company, Texas Chicken, Tigerhead Water, Unilever among others.Main challenges were the day to day operations in a country that does not necessarily see a structured approach as a positive.I had a strong focus on keeping various stakeholders in our projects updated and engaged, ensuring deadlines and performance targets were met. This involved stakeholders in our Business group as well as at our clients and suppliers.Along with the CEO, we succeeded in transforming the organization from a small digital bureau to a 360 marketing agency, consisting of a strategic creative team, 3 brand/content teams, video production department, media buy unit, endorsement marketing unit (separate company referring to CEO and me) as well as administrative personnel. Show less

København

Worked with partners in setting up and operating an inside sales department. Global segment (10 - 100K employees)

København

Recruitment, training and ramp up of junior account manages.Onboarding new people for three - six months after which they were channeled out to the new bizz departments. (10-20 pers.)Succeeded in reaching main KPI’s in both team performance (booking for new bizz sales reps) as well as recruiting and delivering high performing reps to the new bizz departments.The ramp up department was disbanded in 2013 and I was promoted to sales leader in our newbizz team. January 2014 I took… Show more Recruitment, training and ramp up of junior account manages.Onboarding new people for three - six months after which they were channeled out to the new bizz departments. (10-20 pers.)Succeeded in reaching main KPI’s in both team performance (booking for new bizz sales reps) as well as recruiting and delivering high performing reps to the new bizz departments.The ramp up department was disbanded in 2013 and I was promoted to sales leader in our newbizz team. January 2014 I took over the entire department and had two newbizz sales teams referring to me as well as a meeting booking team (Ramp up). (10-20 pers)Main challenge was that both teams were grossly underperforming. I focused on strengthening the team spirit through training, coaching and setting attainable goals as well as a strong follow up with daily individual pipeline meetings. After less than three months, both teams (and all reps) were on index 120+ Show less

Vientiane Province, Laos

Based in Vientiane, Laos for just under two years. Was contracted for new bizz developement. In three months had aligned production with our strategic sales efforts and a full pipeline, main clients included; Leroy Merlin (France/Poland), Six Senses (Maldives), Silvan (Sweden)Working with sustainable plantation wood products. Export/import.Sales in Asia, primarily Laos, Vietnam, Thailand, China, Myanmar. Experience with Asian market.Identifying markets and market… Show more Based in Vientiane, Laos for just under two years. Was contracted for new bizz developement. In three months had aligned production with our strategic sales efforts and a full pipeline, main clients included; Leroy Merlin (France/Poland), Six Senses (Maldives), Silvan (Sweden)Working with sustainable plantation wood products. Export/import.Sales in Asia, primarily Laos, Vietnam, Thailand, China, Myanmar. Experience with Asian market.Identifying markets and market intelligence, lead generation, new business developement, production control, organizing and executing trade fairs general management Show less

Copenhagen Area, Capital Region, Denmark

Working with a team of specialized IT security sales professionals within Vulnerability Assessment/Remediation and Management. (VARM)Main challenge were recruitment of skilled employees as we had a global focus and needed high end international sales profiles. Worked closely with the recruiting officer in identifying and screening new profiles.Co responsible for sales and product manuals and introductional training of new employees.Built department from the ground… Show more Working with a team of specialized IT security sales professionals within Vulnerability Assessment/Remediation and Management. (VARM)Main challenge were recruitment of skilled employees as we had a global focus and needed high end international sales profiles. Worked closely with the recruiting officer in identifying and screening new profiles.Co responsible for sales and product manuals and introductional training of new employees.Built department from the ground up, operated and managed all aspects. Suceeded in attaining a high retention rate as well as reaching all performance KPIs. Show less

Copenhagen, Capital Region, Denmark

Sales Academy Manager for the Presale training department. Three teams of appr. 15 persons each, managed through teamleaders. Recruited, trained and leveraged out sales proffesionals to the New biz, Upsale, KAM and Reseller departments.Recruiting process a-z with HR and CEO, Trained sales trainees in sales and product, development and assessment of trainees, achieving production targets.Was transferred to HR for a period of appr. 6 months to outline, develop and… Show more Sales Academy Manager for the Presale training department. Three teams of appr. 15 persons each, managed through teamleaders. Recruited, trained and leveraged out sales proffesionals to the New biz, Upsale, KAM and Reseller departments.Recruiting process a-z with HR and CEO, Trained sales trainees in sales and product, development and assessment of trainees, achieving production targets.Was transferred to HR for a period of appr. 6 months to outline, develop and implement internal sales trainer structure. Worked within general HR as well, doing serveral courses on work satisfaction, cross department communication and management.Developed and implemented internal training structure in the company, developed and held courses in presentation skills, training and sales, train the trainer, responsible for candidate evaluation sessions and recruitment Show less

Copenhagen Area, Capital Region, Denmark

Administrating team of up to 250 part time employees in 4 main teams, as well as several lesser projects. Main objective was reaching sales KPI's set by our clients in the B2C segment. High performance sales teams, biggest challenge was in recruiting and ramping employees up on budget within 14 days. Focused on recruiting and training new employees to perform within 1 week while continuously coaching them to reach their KPIs.All teams referring to me were on index 100 and above.

Copenhagen Area, Capital Region, Denmark

- Ass. teacher in the pre/primaryschool. Children 6-12, from 0 - 4th grade.- Basic danish, mathmatics, geografi/history etc.

Denmark

Education record

Online Marketing, Seo

Education record

Education record