Together with Dr. Whitney Bowe (Founder) built the Dr. Whitney Bowe Beauty brand from the ground up. Directly responsible for P&L, Strategy, E-commerce, Distribution Expansion, Finance, Operations, Logistics, HR, and Investor Relations.

Co-Founder and Advisor to Erenzia Beauty.

Founder and responsible for the ideation, creation, and operation of Erenzia Beauty, a brand that celebrates "Latinidad" through high performing, sensorially pleasing, beautiful products, an attractive price point and a unique, advanced affiliate distribution model. Responsible for the all aspects of the business including: Strategy, P&L, E-commerce, Finance, Operations, Logistics, HR and Legal. Brought on strategic Latina co-founders to build the business.

Oversaw E-commerce, Channel Planning, and Analytics functions for five Kendo brands (Fenty, KVDVB, Ole Henrikson, Marc Jacobs Beauty, Bite Beauty). Accountable for full P&L management, merchandising, performance marketing, SEO, CRM, logistics, customer service, and product management. Played a key role in driving divisional growth for the company. Reported to the CEO.

Progressed through multiple roles in creative, strategic, and operational leadership for Brazil’s largest cosmetics brand and the 17th largest cosmetics company in the world to become the general manager of Natura’s US business. Accountable for oversight of financial performance, P&L, and all operational aspects, including, retail, e-commerce, marketing, third-party distribution, and strategic partnerships for Natura USA following the brand’s successful launch in 2016.Leads a multinational team responsible for driving sales by delivering an authentic Brazilian beauty experience. Manages a multi-million-dollar budget and guides downstream marketing strategy across online and offline channels. Focuses on driving brand growth through new retail stores, e-commerce, third-party distribution, and wholesale channels.

Reimagined Brazil’s most successful beauty brand from ground-up to fit the US market. Developed new brand identity, pillars, and messaging, IT and e-commerce systems, and retail space, along with a multi-channel entry strategy for the US and Western Europe. Negotiated millions in contracts with suppliers, manufacturers, real estate, and technology services. Secured initial 10-year commercial loan and guided the design and build-out of the first retail location in New York City. Worked with developers to construct the e-commerce platform, integrating front and back-end, ERP, POS, CRM, and supply chain systems. Led a team responsible for importing raw materials from Brazil to manufacturers. Brand launched successfully in December 2016 with positive sales and front-page recognition from Women’s Wear Daily.

Oversaw two major partnership ventures aimed at expanding the company’s global footprint and positioning it as an industry leader in the beauty space. Guided Natura’s first M&A deal with an Australian luxury skincare brand. Led all aspects including transaction analysis, financial evaluation, deal structuring, and due diligence, resulting in the successful majority purchase of the company in 2013 with call option for the remainder in five years. Current company continues to exceed performance expectations. Partnered with the founder of a leading luxury brand to co-develop a global beauty business and manage the executive partnership. Worked jointly with partner’s legal team and parent company on retail strategy, store design, and customer experience. Defined brand pillars, positioning, and messaging, product selection, formulation, and modeling for third-party and e-commerce channels. Managed a team of 30 staff across multiple countries and languages. Built out a financial plan to guide all aspects of business operations.

Developed cash flow models and internal forecasts to support the opening of five new distribution centers across Brazil. Significantly reduced delivery time while generating millions in cost savings. Built a five-year financial model for the product order cycle to guide order processing, product separation, freight, and storage – incorporating new efficiencies and cost reduction strategies. Partnered with marketing and supply departments to develop digital customer service channels, and utilized mobile tools to evaluate the new order tracking system.

Developed a prospectus to raise $150M in capital for the agricultural business fund. Led market research to identify inorganic targets in Brazil, Uruguay, and Argentina, and constructed financial variations for each.

Analyzed and reported on resource allocations and potential risks associated with trade deals for a leading Midwest energy provider. Developed pricing strategy and cost curves for all power plants in the Northern States Power portfolio. Optimized seasonal, monthly, and daily resource allocation to achieve millions in annual cost savings for both customers and the organization.