Alexander Pham Email & Phone Number

Chicago, Il, Us

San Francisco, California, Us

Helped build the programmatic division from the ground up. We started with a very small team who were experienced with programmatic capabilities and it was my responsibility to help get things up to speed in a dynamic, unstructured environment.- Planned, built, and managed programmatic campaigns in various DSPs including Beeswax, Xandr, Trade Desk- Joined weekly client calls to align on their needs, goals, and updates- Created standard processes and best practices- Educated internal teams on programmatic capabilities- Trained associates to become full-fledged programmatic media buyers- Developed and maintained relationships with streaming app, CTV (smart TV), and website video ad publishers- Similarly, assessed data, publisher, and DSP partners to find the right match for our clients, and then formulated processes to get them working for our campaigns in new, pioneering ways- Collaborated with data teams (data science, data analysts) to run A/B tests and align on proper KPIs to produce positive ROIs for clients

London, Gb

I led the advertising strategy and activation of digital campaigns across what we referred to as the "Display" channel. The Display channel encompasses display banners and video ads across online websites.This included working with different partners that range from programmatic platforms to partners who managed the ad-buying for us. I evaluated partners to see what would best reach the client's goals and make the initial recommendation to the client. A thorough understanding of the client's brand, customer, and industry help us align our strategy to drive E-commerce and offline business outcomes.Internally, I oversaw assistants and associates in the trafficking and reporting processes; the day-to-day account operations. I also explore and implement solutions that help streamline workflows or reduce friction of execution.

Huntington Beach, California, Us

Working with my colleagues, I managed digital advertising campaigns to show a positive ROI (or ROAS) for our clients. We were able to show consistent positive ROI for our clients every single month.We sought to deliver ads to the most qualified users using targeting capabilities such as geographical, audience data, device targeting, etc. Essentially to find the right user for where they are, who they are, what their online activity is like, and what device they're on to serve them the most appropriate ad.We utilized a variety of platforms including AdWords (now Google Ads), Facebook, DoubleClick Bid Manager (DBM, now Display and Video 360), LinkedIn, etc.I also assisted in setting up publisher private marketplace deals (PMPs) that made sense for our clients.

Irvine, California, Us

Building on my experience executing digital advertising campaigns, I helped streamline internal workflows and focused on accounts that were either high priority or revenue-at-risk. I identified opportunities for revenue growth within existing accounts and sought to turn around those that were revenue-at-risk.

Irvine, California, Us

I managed digital advertising campaigns that run on RTB platforms, exchanges, private marketplaces, and publisher direct deals through our Media Strategy team. My focus as a campaign analyst was campaign performance success through the use of clear, concise direction and communication between different departments - from sales to business intelligence to data management, etc. Our end goal was to produce a valuable ROI for our clients. I handled all internal aspects of the account, from pre-launch setup to post-campaign reporting and billing reconciliation.A thorough and clear understanding of the digital advertising landscape helps facilitate this goal. I have experience working with:Formats - display, videoDevices - desktop, mobile, tablet, connected TVCreative types - Javascript, iframes, VAST, VPAID, etc.Metrics - viewability, CTR, VTR, CPA, fraud rate, suspicious activity rate, etc.Buy Types - CPM, cost-per-click, cost-per-action, programmatic, etc.Tracking technologies - Site-served, Doubleclick, Sizmek, Innovid, Nielsen, etc.Verification partners - Integral Ad Science, DoubleVerify, MOATProgrammatic platforms - Doubleclick Bid Manager, Yahoo DSP+, Adelphic, etc.Audience targeting (Data partners) - Bluekai, Datalogix, Experian, etc.Everyday use of ExcelFamiliarity with SQL and GBQAs I gained more knowledge, I presented and shared effective best practices with my colleagues.

As a sales executive, I acquired new business accounts on behalf of our client. Through the use of face-to-face introductions and maintaining communication between the client and the customer, we successfully reduced customer acquisition costs for the client. In addition to this role, I facilitated sales training.

I helped customers find the best product for their needs in computer components and accessories.