Alexander Piro Email and Phone Number

Main responsibilities:- Product owner for the digital campaign ecosystem program (automation of data pipelines, dashboard creation)- Oversee technical implementation for audience management solutions- Oversee all first party data flows towards our advertising platforms- Oversee processes related to audience management- Lead roadmapping and strategy for the practice- Guide team members on best practices and processes- Ensure projects are being completed on-time and on schedule- Set up training sessions for internal team members

Main responsibilities :- Ensure that the trade desk team's performance is continuously improving by ensuring that tools, strategies, and processes are constantly evolving towards business needs and campaign objectives.- Participate and oversee adtech projects to ensure coherence between business units.- Participate in delivery of dashboards for different lines of businesses.- Supervise all paid media buying performance for the Desjardins Group trade desk team (6 people total managing paid media buying ; SEM, Paid Social, and Programmatic).- Maintain an overview of all trade desk activities (upcoming campaign launches, campaigns in market, campaigns being built, campaigns being optimized and campaigns being reported on). - Troubleshoot problems of various sorts (performance, process based) and then putting in place solutions to resolve those issues.- Identify, communicate, recommend and help execute on opportunities within the organization to strengthen the media buying practice while putting the Desjardins member and client at the centre of the strategy.- Participate in the selection and implementation of tools, platforms, and other technology for the trade desk team (DSPs, automation tools, reporting tools, etc.)- Audit all paid media channels to ensure that a road map based on performance, innovation, and best practices are actively being improved and/or established.- Document best practices to ensure the paid media buying practice remains consistent through time.- Support leadership team on structural projects (processes, planning, POVs, business needs, etc.).- Educate, train, and evangelize the media buying practice to other teams and colleagues (from Management to other business teams).- Train and coach colleagues on processes, best practices, and performance analyses. - Support Director in recruiting efforts to bolster media buying team by setting up hiring tests, and participating in the hiring process.

Main responsibilities - Gradual transition into senior media trader tasks (see above for more information).- Put in place media foundation buying best practices (inventory strategy, tactic strategies, etc.).- Participate in the agency selection process.- Put in place a 360 degree naming convention to allow better reporting and campaign optimization capabilities.- Ensure campaigns were executed based on business objectives.- Build out and maintain paid media campaigns (includes: ad ops in campaign manager, building out structures in accounts, pacing, and account maintenance, etc.).- Provide campaign improvement recommendations.- Perform analyses and optimizations on programmatic and paid social campaigns.- Present campaign findings to broader teams.- Coordinate information between Business Intelligence, Strategy, and Commercialization teams to ensure coherence in campaign management operations.- Document best practices.- A key liaison between the agency and media buying teams, coordinate activities between both teams to ensure deliverables are met and roadblocks and challenges are resolved.- Coach junior colleagues in order to improve overall team knowledge and capabilities.

As the Paid Social Supervisor at Media Experts, I was responsible for providing customer service, developping paid social media strategies, optimizing workflow procedures, creating industry based thought leadership articles and POVs, collecting and interpreting competitive intelligence for Media Experts bands, and ensuring that quality control best practices are engaged for all of SOCIETY @ Media Experts Montreal managed clients.I managed a team of 8 specialists to ensure all paid social activity was managed and executed through a performance oriented lens. This was completed by leveraging a series of rigorous steps including quality control check points and project management software.Social Media Platforms Managed : Facebook, Instagram, LinkedIn, Snapchat, Pinterest, TwitterVerticals: Telecommunication, Automotive, Retail, E-Commerce, Travel, Finance, B2B, Consumer Goods

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My role at Media Experts as a Search Systems Analyst (SEM/PPC) consisted of creating, managing, optimizing, and reporting on several pay-per-click accounts.Accounts Managed: TD, TD Insurance, MBNA, Dr. Bernstein, The National Arts Centre of Ottawa, Corby.Platforms: Google Ads, Bing Ads, Search Ads 360

As an intern at Planning Media, I was responsible for launching and optimizing digital media campaigns for S.M.B.s across the greater Montreal area.Platforms: AdWords, Facebook, Aquisio