Alexander Pivovarov is the head of the Digital Signage Solutions department at AUVIX, the leading Russian pro-AV distributor and system integrator.Prior to the challenge has been accepted at AUVIX, Alexander was co-founder and CEO of Adissy, a specialized Digital Signage company.Alexander is a recognized expert and visionary in the field, who is actively promoting Digital Signage solutions for over 6 years on the Russian market. Being an author of a number of Digital Signage and Digital Out of Home (DOOH) technology articles, being an organizer, co-organizer or active participant of many Russian specialized events, Alexander is close to the market and customer’s needs and expectations. Having a strong background in the marketing and the business development Alexander introduced and positioned a number of products and technology brands on the Russian market.