• Take ownership of the design system, establishing guidelines and standards to maintain a consistent and visually appealing user interface across multiple platforms.• Foster effective communication and collaboration across teams, collaborating with UI designers, developers, and QA engineers to deliver high-quality designs and implement UX recommendations.• Utilize various data sources and analytics to aggregate and analyze user behavior, translating insights into actionable design improvements.• Lead UX research and usability testing initiatives to validate design decisions and identify areas for improvement.• Play an instrumental role in crafting persuasive project proposals by utilizing data-driven insights to highlight the potential impact of UX enhancements on user engagement and business metrics.

• Contributed to the formation of the company • Envisioned the brand identity and branding

• UX/UI design and assessment for company-wide e-commerce experiences--pre-purchase, point-of-sale, and post-purchase (desktop and mobile web)• UX/UI design for non-e-commerce related site areas such as Help Center, Reviews, Q&A• User testing and AB testing of experiences• Design of landing pages and marketing materials for major brands• Time-sensitive major product-release landing pages and marketing materials

• Created UX/UI enhancements to areas of company website• Updated UX for the booking process in the app

• Executed UX/UI enhancements to the department’s website for multiple initiatives• Advanced the internal applications used by the agency • Collaborated in design of public-facing apps

-Online Geniuses-Tuff Supplies-Clique by Roble-Fizz Wizz-Appsolute Media-AC Lion-The Solar Raq-Favor Social-Xoombi-LEGO

• Designed UI for numerous brand websites

• Created e-commerce design assets• Shot and edited product photographs