Alex Plachta Email & Phone Number

Bozeman, Montana, United States

Greater Detroit Area

/ Freelance Social Media Manager with a focus on developing and executing effective strategies for brand visibility and growth./ Collaborate closely with clients to understand their goals and target audience./ Leverage expertise in social media marketing, content creation, and community management to propel online presence and enhance customer engagement for clients, contributing to measurable and impactful results.

Detroit, Michigan, United States

A social media guy doing #CarharttShit Previously: Ford Motor Company, Wild Turkey, Longbranch Bourbon, ADT & Dempster’s Bakery/ Develop and execute an effective social media strategy aligned with Carhartt's brand identity and marketing goals./ Create compelling and engaging content, spanning posts, videos, images, and other multimedia formats, driving exponential growth in brand awareness and engagement./ Cultivate and nurture a devoted and interactive community of Carhartt enthusiasts, brand advocates, and customers through strategic interactions and community management initiatives, fostering meaningful connections./ Track and analyze social media metrics, generating comprehensive reports and actionable insights to evaluate campaign effectiveness and refine future strategies, resulting in optimized performance and ROI./ Stay updated with industry trends and emerging platforms in social media marketing to maintain a competitive edge and relevance./ Ensure all social media content adheres to Carhartt's brand guidelines and tone of voice, maintaining consistency across all platforms, thereby reinforcing brand identity and deepening connections with the audience.

Detroit, Michigan, United States

/ Spearheaded innovative strategies to grow GRO social media accounts, fostering increased engagement with new and existing audiences./ Elevated content creation standards as the agency's primary photographer and videographer, enhancing visual storytelling./ Authored compelling content pieces, including blogs and journalistic stories, to drive website traffic and bolster online presence.

/ Defined and shaped organizational brand identity, positioning, and strategy, contributing to enhanced market presence and recognition./ Executed impactful brand campaigns in collaboration with multifaceted teams, resulting in elevated brand recognition, audience engagement, and successful business expansion.

- Managed $350,000 budgets for ad sales and production to meet client expectations within a one-month production process before campaign launch.- Managed and led a 12-person team of designers, copywriters and developers to maintain deadlines and timelines prior to launch.- Collaborator and leader of SEO tactics, Google AdWords and paid social to effectively boost campaign traffic through various social channels and mediums.- Lead the production for brand campaigns, including Mondelez Global, 7-Eleven, Carhartt & Anheuser-Busch

Greater Detroit Area

Contract Project Manager responsible for leading the creative trafficking direction for FCA cross-brand, including Jeep, Alfa Romeo, Chrysler, Dodge, Ram and FIAT, while providing assistance with compliance and Tier II incentive advertising. • Trafficked 30+ campaigns to gain knowledge of the groundwork of Advertising• Assisted Brand Project Managers with direction, daily tasks and groundwork for campaigns.• Worked closely with 8 media planners and buyers to coordinate the direction of FCA-brand campaigns.